How do you break into a retail sector where 90% of the market is owned or controlled by one company?

Today we’re joined by Johnny Freeman, Founder and CEO of Johnny Fly Co. Johnny Fly was founded in 2011, with a hand full of designs and an ambitious objective: to create wearable artwork and one-of-a-kind items that represent a unique individuality that can only be found in nature. The brand was formed from humble beginnings with a scattering of tee shirts and a passion to create something truly original.

Listen along as we discuss how Johnny built a brand at dining room table that now ships to 89 different countries, the why behind wooden, eco-friendly sunglasses, and what it looks like to take the plunge from being a direct-to-consumer brand to having your own brick-and-mortar store.