Integration of augmented reality (AR) in retailers mobile apps represent a competitive game piece for retailer's in marketing battlefields. The use of AR aims to build consumer relationship, boost sales and add value to the shopper experience. Retailers are getting a chance to attract their target audience by means multiple traditional and non-traditional interactions

Listen along as we discuss the use of augmented reality apps across retailers with NexTech AR Solutions CEO, Evan Gappelberg.