In this powerful and honest episode of the Becoming Reborn Podcast, Adam Bouris — CEO and Co-Founder of Who Is Elijah — shares the raw journey behind one of Australia’s fastest-growing fragrance brands.

He opens up about the early days:

  • Unemployed and uncertain about the future
  • Everyone telling them it wouldn't work
  • Helping Raquel launch a brand from their garage

What started as a side project quickly turned into something massive.

From doing $350K on Day 1 of their first big sale, to making $2.2 million in two weeks during Black Friday — this story is all about backing yourself, staying obsessed, and never settling for just being a part of it when you can dominate it.

For entrepreneurs, dreamers, and anyone chasing something bigger — this one’s for you.