When you're building trust online, a great way to do that is by collaborating with people that are aligned with your cause. This gives you visibility with an audience that already trusts the brand or person you're partnering with.

This episode will give you ideas for building personal relationships with influencers and brands to be able to get out and grow your impact.

What you'll learn: → how collaborations work online.
→ ensuring there is a connection with your CRM.
→ tips for making an ask.
→ aligning goals and budget with the partnership.

Want to skip ahead? Here are key takeaways: [6:30] Collaborations can help you get in front new audiences, even on platforms you aren't currently on. Partnerships can span across platforms to build your visibility in other arenas.
[7:34] You can create great collaborations at various levels. It doesn't have to be large productions with big brands. It can be hyper local and focused on strong partnerships that already exist. It also doesn't have to include an exchange of money.
[11:51] The ask depends on the size of the brand and the expectation. Be very clear on the goals of the collaboration so you're making the right ask that is in alignment with both companies or organizations. Build relationships, remembering that some will take more time than others to cultivate.
[22:53] Consider the goals and budget for the campaign. One post from a brand on social media might not give you that big of a boost. Can you run social media ads to keep it going and build momentum?

Resources VIP Strategy Days
NonProfit Megaphone
[book] Debrief to Win: How America's Top Guns Practice Accountable Leadership…and How You Can, Too!

 Brian Davidson Co-Founder of Matchnode

Brian Davidson is the Co-Founder of Matchnode, a digital marketing
agency that is changing the way people and organizations leverage
social media. He and his team have worked on digital ad campaigns for
influential brands like New Balance, Chicago Bulls, Chicago Blackhawks,
LendingTree, and Indiana University.

Brian has been a leader in generating leads using Social Media since
2007 when he became the VP of Social Media at NCSA Athletic Recruiting.
Lead generation efforts helped the company join both the Crain’s and Inc
fastest-growing lists. Brian is passionate about using his experience to
help businesses achieve provable, meaningful growth. Learn More: https://matchnode.com

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Learn more about The First Click: https://thefirstclick.net
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