UPDATED 11/9 with full retargeting conversation!

On this mini episode we welcome back Kerry Walter, Naylor’s director of programmatic operations. Kerry explains how retargeting on Naylor’s programmatic advertising platform can benefit associations, their members and their advertisers. Retargeting is advertising online to certain individuals or groups of individuals based on their demographic characteristics or their recent online behavior.

An example of retargeting that Kerry gives during our conversation is event registration. Using programmatic technology, an association can track who hasn’t yet registered online for an event, and continue to advertise to those individuals through display ads, pop-ups, or other online messaging.

In addition to events, associations can use retargeting to advertise membership, to solicit sponsors, or to thank vendors. I’ll let Kerry explain how it works in detail. It's worth the listen and will get you excited about breathing more life into your association communications!

For more info about programmatic advertising, visit Naylor.com/programmatic-advertising/

Thanks to our sponsor, Naylor Association Solutions for their support of this podcast! Visit us at Naylor.com.

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