We have Editor and chief Lisa Sugar of PopSugar on the podcast today! Lisa is the founder and President of PopSugar, a digital media company and trusted resource for women of all ages and backgrounds. She’s also the author of Power Your Happy: Work Hard, Play Nice & Build Your Dream Life. In this episode, our hosts Des and Aisha dive in with Lisa about how she’s built and pivoted PopSugar over the past 15 years. Especially with the challenges this year has thrown all of us! Tune in to not only find out how to maneuver the challenges of life and entrepreneurship but use them as an opportunity to grow and make the world better!
03:16 How did PopSugar get started?
06:05 Was it your love of Pop Culture that influenced how you got started?
11:20 Creating what you wish already existed! The power of solving your own problem.
15:15 Was there ever a time that you wanted to print a magazine vs digital?
17:40 How do you forecast Gen-Zers consuming media?
22:05 What pivots have you had to take in 2020 with PopSugar?
28:35 How did you handle pushback from followers who didn’t like the news component or politics?
31:40 PopSugar has highlighted Diversity and Black Culture long before the movement of this year. What sparked that?
34:50 How sis you start the various different extensions of the PopSugar brand?
39:30 Creating PopSugar playground after listening to the experiences Millennials want!
42:20 Are there any books or podcasts that attribute you being so malleable as an entrepreneur?
Connect with Lisa on Instagram @lisapopsugar
https://www.instagram.com/lisapopsugar/?hl=en
And on Twitter @lisasugar
Check out Lisa’s book!
Power Your Happy: Work Hard, Play Nice & Build Your Dream Life https://www.amazon.com/Power-Your-Happy-Build-Dream-ebook/dp/B01DJZWAF0
Take a look at these books mentioned in the episode:
Daisy Jones and the Six by Taylor
https://www.amazon.com/Daisy-Jones-Taylor-Jenkins-Reid/dp/1524798622
Maybe You Should Talk to Someone by Lori Gottlieb
https://www.amazon.com/Maybe-You-Should-Talk-Someone/dp/1328662055
………………………………….
Book our services: www.itscreativelabel.com/contact
Apply For Our Internship: https://itscreativelabel.com/intern/
Get connected with us!
www.itscreativelabel.com
Instagram:
@creative.label
@itsurdestinee
@aisha
YouTube: https://www.youtube.com/channel/UCyDVTyjigycz17xYTN7Qj_A
Pinterest: https://www.pinterest.com/creativelabell/
Facebook: https://www.facebook.com/itscreativelabel/
