Nurturing prospects is a vital process that helps keep your clients on board and helps entice your prospects towards committing to your services or products. It goes further than simply a regular phone call or meeting, however. Nurturing uses a portfolio of methods that, when employed at the right time, can offer your clients and prospects a unique and memorable experience, reframing your company as a locus of trust and quality helping to forge that elusive emotional bond. 

In our latest podcast episode, founder of Chartered Developments, Pete Rosenwald outlined how he has used nurturing in his long career as a business development expert, including a memorable day out at the British Grand Prix at Silverstone.