Posting more content isn't always the answer. To grow an audience, racers, sponsors, and automotive brands must understand what stops the scroll—and why the "social" part of social media is just as important as the content itself.

This week, Jimi Day and Rob Kibbe are joined by Tom Bevins and Ana Anile, the team helping shape the Ultimate Street Car Association's television, video, and social media presence. Ana explains why a strong opening hook matters, how Instagram collaborations expand a post's reach, and why sharing content isn't the same as collaborating. She also reveals how the hilarious "Absolute Camaro" meme helped DriveUSCA engage with automotive enthusiasts and attract new followers.

Tom shares the value of taking a consistent, blue-collar approach to social media. Instead of depending on one lucky viral post, lasting growth comes from regularly producing valuable content, interacting with the community, and protecting the identity of the USCA brand. Whether you're a competitor showcasing your car or a sponsor seeking greater exposure, this episode offers practical advice you can begin using today.

The Ultimate Street Car Podcast is presented by Forgeline.