Kris Hampton (he/him) is a former mural painter and rapper, currently a climbing coach and outdoor industry podcaster who has modeled his business after what he understood - independent hip-hop labels.

In this episode, Kris and Cole discuss:

• the importance of creativity for creativity's sake
• breaking the rules and bucking the trends
• why long-form content wins
• the state of outdoor podcasting

and much more.

You can catch up with Kris on Instagram and on the Power Company Climbing website. Follow along with Plug Tone Audio on Instagram or on their website.

The Backcountry Marketing Podcast is a project from Port Side Productions.