Jax Mustafa is a seasoned marketing expert, entrepreneur, and world champion desert runner.

In this episode, Jax comes to us as the VP of Marketing at Erem, a footwear company inspired by the desert and committed to sustainability.

Cole and Jax discuss:

• Working on a company from the ground up
• Launching a brand
• Building a startup marketing plan
• Maintaining your personal passions and health while delivering on an aggressive marketing plan

And much, much more!

You can connect with Jax on LinkedIn.

The Backcountry Marketing Podcast is a production of Port Side Productions.