Dramatic title, I know! But it's a simple mistake that a LOT of people make, so I think it's worth sharing my experience.   Besides telling you the story of how I've lost a total of 2,500 subscribers from my list in the last six months (GULP), I also share: * My thoughts on whether you should delete your cold subscribers to "clean up your list" * The changes I've noticed in email marketing in 2019, and how that will affect your email strategy for 2020 * The different ways I'll be experimenting with my list over the next 90 days to lock in a solid strategy moving forward * The "3 T's" you need for a can't-fail email marketing strategy

Heads up: I TOTALLY butchered my math in this episode when I was talking about list size. Thank GOD it's a marketing podcast and not a math one 'cuz that's embarrassing. 🙈 

Things I Mentioned in this Episode

Episode 002: My Business Journey & What I'd Do Differently

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