Melissa Robbins from thelotco has over 25 years of experience as a retailer, brand owner and mentor in all areas of the industry. As one of my previous clients, I knew Melissa’s wealth of knowledge, expertise and story would be invaluable to the listeners of Sacred Work - and I was right.

Working as a business coach with retailers, wholesalers, fashion labels and brands in the creative industry, Melissa focuses on strategies to help brands increase their sales, market their business, and build a strong foundation - and she’s sharing all her tips and tricks for starting and scaling a product based business in this episode.

In this episode:

• Transitioning from “9 to 5” to being a business owner

• Important things to consider when starting a product business

• Defining your Unique Selling Point and getting your pricing right

• Importance of developing the message and story behind your brand

• The role of social media in terms of connecting with your customers

Grab my FREE Funnel Blueprint: https://sacredwork.link/blueprint

10 Secrets to Reaching $10k Months [FREE DOWNLOAD]: https://rebrand.ly/10-secrets-for-10k-months ***

Book a 30-min Free Strategy Session with Tay: https://form.typeform.com/to/TDrWQOut

Find out more about Sacred Funnel Society: https://taylorrae.mykajabi.com/sfs

Connect with Melissa:

Instagram: https://www.instagram.com/thelotco/

Facebook: https://www.facebook.com/thelotco/

Website: https://www.thelotco.com.au/

Let’s connect:

Instagram: https://www.instagram.com/thisistayrae/

TikTok: https://www.youtube.com/taylorrae

Website: https://www.taylorrae.com.au/

Got a question you want answered on the pod? DM @thisistayrae or send it through to hello@taylorrae.com.au

Music Credit:

NEW MOVES by All Good Folks https://uppbeat.io/t/all-good-folks/new-moves License code: MGUEOSCPC0PC9F5C

GOOD TIMES by SENSHO https://uppbeat.io/t/sensho/good-times License code: ZPDHIQGFD0MR36B0