Have you ever been sent an email or read a social media caption that totally just rubbed you the wrong way? "Does this lady think really I'm going to fall for her slimy sales technique?" I've had that thought more than once.

That's why I wanted to bring today's guest on to talk about authentic marketing with your content. Jack Born, the founder of Deadline Funnel, knows firsthand just how important it is to keep your customer's trust.

In today's episode, we talked about the basic principles of selling, why customer testimonials are valuable, and how to create urgency in your marketing -- authentically! -- that can be a gamechanger for your evergreen products.

If you create digital products (or want to someday), this episode is for you!

If you would've told me back in 2017 just how powerful my email list would be to my business success, I would've been more strategic from the very beginning! That's why I want you to check out Amy Porterfield's FREE class: "Why Growing Your Email List Feels So Dang Hard and What To Do Instead"

It's the masterclass I wish I would've had back in the day...because it was so dang hard! Register for this FREE training here: https://krystalprof**Buzzsprout - Let's get your podcast launched!
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