Many company websites are nothing but facades with empty mission statements and value wheels. The concept looks good on the outside, but hollow on the inside. As Nicole put it: “To be your best authentic self, you have to be really mindful of everybody else in the experience with you.”

The good news is that with just a simple mindset shift you too can turn authenticity from a permission to a power. Hint: treated this way, authenticity will be a reflection on you, and it will all come back to you in amazing ways!

If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!

• Follow b Cause on Twitter (really it's mostly Nicole)
• Follow Erin on LinkedIn or Instagram
• Join the b Cause Podcast Facebook Group
• Take our simple, fun and insightful"What’s your workplace superhero name?”quiz
• Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)"
• Check out our blog for more no-BS career advice
• Work with Us
• Or just buy some fun, authentic, kick-ars merch here

DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.

Tweetable Comments

• “Give me a chicken leg and a D.J. and I am f*cking cool.”
• “Think of authenticity as the concept of exposing yourself when people least expect it.”
• “50 Italians at a wedding and no food; it was a wedding planned for Instagram and TikTok.”
• “Use authenticity not as a permission but as a power.”
• “Give me a corndog and a Magnum Bud! I would rather do that then go back to that wedding.”
• “To be your best authentic self you have to be really mindful of everybody else in the experience with you.”
• “It reminds me of a company website-the facade of value wheels and mission statements on websites-looks great on the outside but...!”.