The RFP process — it’s a process many agency owners love to hate.

What if I told you there was a more efficient way to win new business?

In this episode, Christian Banach, Principal at Christian Banach LLC, tells me about a more proactive, outbound approach to business development that helps you use agency resources more effectively and land clients that are a better fit.

We discuss:

• The shortcomings of the RFP process

• Getting more systematic about business development

• How thought leadership plays into it

• Overcoming the mental block of proactive outreach

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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