Not everyone can be a thought leader. In fact, thought leadership isn’t about being smart at all. It’s about being genuine and caring.
In this episode, I interview Tracey Fudge, Founder at The Thrive Agency, about cutting through the noise online.
What we talked about:
Being picky about client selection
What thought leadership really is & strategy to grow it
Differentiating yourself from market competitors with niching
Tackling the longer sales cycle of B2B tech sales
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.