Byron Lazine and Bobby Kawecki break down exactly what agents need to do as the cost of entry to building a big brand in real estate today using short-form video. They talk about how to craft successful hooks, the biggest mistakes they see agents making with video, what green screen is and why you should be using it, and how today’s social media algorithms can help you level up your game. BAM Media is on its way to becoming the largest media company on the planet for real estate. Byron, as the co-founder, and Bobby, as BAM’s lead video producer, share several examples of their highest-converting videos and clips for YouTube, Instagram, and TikTok—explaining why they’ve succeeded so you can apply the same winning formula to your real estate video content. Stay tuned to the end to find out what’s stopping most people from posting—and how it can become your fuel rather than your biggest obstacle. —--------------Subscribe to the BAM channel: https://tinyurl.com/aatxhakaSubscribe to BAM Newsletter: http://eepurl.com/hZU-VnCheck out BAM: https://brokeagentmedia.com/----------------Connect with Byron LazineWebsite: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine TikTok: https://www.tiktok.com/@byronlazine —------------Connect with Bobby KaweckiInstagram: https://www.instagram.com/bobbykawecki/ TikTok: https://www.tiktok.com/@bobbykawecki —--------------Timestamps: 00:00–00:22 Intro02:46 Byron’s best-converting short-form videos04:03 What’s working and not working with clips05:06 The biggest mistake Byron sees agents making09:11 Bobby’s second biggest FAQ regarding video12:00 How to get your audience’s attention fast16:01 Hook your audience with 50/50 sentences17:27 The beautiful thing about social media algorithms19:49 Byron’s advice to everyone for 202321:10 What’s “green screen” and why you should be using it25:36 The best way to deliver educational content28:40 Nobody’s covering town hall meetings37:04 Why you’ll never be able to compete with Zillow—and how to use that39:25 Where you need to be for the fastest organic reach41:11 How to create the most effective captions43:46 How to make it easy for your audience to comment46:25 Why you should reach out to collab with local influencers48:17 Is voice-over phasing out?54:25 What’s stopping most people from posting (Don’t miss this!)