Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.
Over the past year, there has been a seismic shift in the way we do business, which has led to massive changes for retailers and consumers. Today I'm joined by two fantastic guests, Carmen Ip from Lush and Rachel Meyers from Retail Zipline our sponsor for this episode. We have an informative discussion on how retail communications have evolved over the past year and how Retail Zipline has enabled Lush to adapt to unexpected changes with a moment's notice and push communications as fast as possible to everyone who needed it.
"I look back and I reflect on how zip line has elevated everything. You know, we used to print off checklists, we used to send multiple emails, you know, we had action sheets, but you know, Zipline just makes everything so easy."
We get an inside look at how a massive brand coordinated its managerial and marketing communications during the pandemic and get some insight into how their experience will guide strategy in the future.
Sign up for the RCC Retail Zipline/Lush webinar here.
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I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co!
Until next time, stay safe and have a great week!