A wise and grown-up business owner knows marketing success is a slow burn.
To achieve Slow Burn for your marketing:
Create a concise, clear message. Your message may not create an immediate impact. Your marketing lets them know “when you’re ready, I’ll be there”
Be consistent. Dedicate a consistent budget for marketing. And then execute consistently. Ensure that your marketing always has your clear message. Don’t change the message because you’re tired of hearing it or you think you should switch things up.
Slow Burn marketing, almost as delicious as summertime s' mores