The Brand Boss Show: Recent Episodes
Rachel Jenks
Hi! I'm Rachel, the Brand Boss.
I'm an inspirational and instructional communicator, and my passion is empowering you to OWN your difference and ROCK your brand like a Boss.
As a business owner myself, I’m especially passionate about empowering Businesses and Business Owners with simple, effective Marketing strategies and easy-to-implement solutions. With 22+ years in public communications, I bust myths and boxes, and put tools in your hands you can use right now...and see results.
I’ve lived firsthand the power of having the courage to OWN your difference and show up authentically for the people you serve.
You see, I believe that the purpose of Business is to solve problems and take care of real people...not mere “avatars.”
I've also lived most of my life believing that I had to hustle and grind my way to earn any sliver of success.
💡 Until I discovered working from rest...and tapped into greater success and fulfillment than I'd ever known.
If any of what you’ve just read resonates, then this is for you. This...is The Brand Boss Show. 🎙️
🎧 New episodes every Tuesday. Ready for you to listen on the go, during your workout, morning commute, or wherever you listen to your favorite podcasts.
Purpose and Profit. For so many of us, those two things may have seemed like opposite ends of the spectrum... But are they?
What does it mean to truly live in alignment with your mission?
And how do you know what your "mission" is?
From growing up in Egypt to coaching speakers for the TedX stage, this week's guest Jessica Sato shares her powerful journey of learning, and living, this out.
In this episode, we dive deep into her story, the concept of living on mission through business, and how our "missions" mature over time.
Listen in!
Have you ever been in a conversation and thought, "more people need to hear this?!"
Well, that's exactly what happened when my friend and fellow marketer Ben Albert were catching up recently. So we hit record!
Listen in as we get raw and real about scrapping "shoulds," refusing to bow to scarcity, living in alignment, and what we see coming for business owners in 2023 - no matter what the "economy" says. In my opinion, this episode is a must listen for every business owner.
P.S. Spicy Rachel comes out. ;-)
Enjoy!
Connect with Ben Albert: http://balbertmarketing.com/alllinks
Ready to OWN Your Difference? Let's chat: https://calendly.com/thebrandboss/ownit
Book a Strategy Session: https://calendly.com/thebrandboss/consult
Let's get social! Follow the Brand Boss on Instagram: https://www.instagram.com/thebrandbossshow/
Connect with me on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Interested to be a guest or advertise on The Brand Boss Show? Let's chat: https://calendly.com/thebrandboss/podcast-interestform
Have you ever felt like a bunny in a boardroom? How can the American bullfrog help you pitch your next client?
In this episode, speech-language pathologist Heather Kubert shares subtle, power-packed tips and simple strategies to take your verbal and non-verbal communication skills to the next level.
Her inspiration? Well, they're a bit wild...
And let me tell you from personal experience - these insights are game-changers.
Whether you've got an important talk coming up, a big client meeting, or even just want to face that infamous record button with greater ease and confidence... Listen in!
Connect with Heather Kubert: https://evolvespeech.com/
Ready to OWN Your Difference? Let's chat: https://calendly.com/thebrandboss/ownit
Book a Strategy Session: https://calendly.com/thebrandboss/consult
Let's get social! Follow the Brand Boss on Instagram: https://www.instagram.com/thebrandbossshow/
Connect with me on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Interested to be a guest or advertise on The Brand Boss Show? Let's chat: https://calendly.com/thebrandboss/podcast-interestform
"If you can see it, you can step into it."
So, can you see it?
Recently, I've come face to face with the power of vision in a way I did not expect.
And it's causing me to dig deeper in exploring this question.
So on this week's short and sweet episode - a 42 year old walked into a barre...and what does that have to do with business?
More than you might think. 😉
Listen in.
Ready to OWN Your Difference? Let's chat: https://calendly.com/thebrandboss/ownit
Book a Strategy Session: https://calendly.com/thebrandboss/consult
Let's get social! Follow the Brand Boss on Instagram: https://www.instagram.com/thebrandbossshow/
Connect with me on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Interested to be a guest or advertise on The Brand Boss Show? Let's chat: https://calendly.com/thebrandboss/podcast-interestform
Welcome to Season 4 of The Brand Boss Show!
Have you been "shoulding" all over yourself going into the new year?
I sure was, and I got burnt to a crisp.
And it reminded me of this lesson right here...
The power of knowing who you are, who you are not, and operating in alignment with your identity. Listen in.
Ready to OWN Your Difference? Let's chat: https://calendly.com/thebrandboss/ownit
Book a Strategy Session: https://calendly.com/thebrandboss/consult
Let's get social! Follow the Brand Boss on Instagram: https://www.instagram.com/thebrandbossshow/
Connect with me on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Interested to be a guest or advertise on The Brand Boss Show? Let's chat: https://calendly.com/thebrandboss/podcast-interestform
Welcome back, Brand Boss! This week I have something a little different for you. Recently I had the opportunity to be a guest on my friend Ben Albert's Learn, Speak, Teach podcast, and today I want to share our conversation with you.
We get raw, real, and vulnerable about the entreprenurial journey, my story, and lessons gleaned along the way. Plus, listen to the end for my Identity Deep Dive Exercise! Enjoy!
Connect with The Brand Boss: https://linktr.ee/thebrandboss
Follow Real Business Connections Network and Ben Albert: https://realbusinessconnections.com/
In Part 1 of this conversation (Episode 33), social video expert Heather Hukari and I dove into some real talk about reels - the good, the bad, and the cringy... and what you need to know to make reels that work for YOUR business.
In Part 2, we're getting even more hands-on into the tactics and specific kinds of reels you can easily start making right now.
If you're ready to take your reels to the next level, listen in!
Connect with Heather Hukari: https://www.instagram.com/phonevideo101/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
"I'm not the only one?!" That reality is so powerful and freeing, and it is that very reality that first connected me with this week's guest.
Emily Garcia is a therapist, facilitator, wellness event leader, and business owner...and she has quickly become my very dear friend.
In this week's episode, we share our story and get raw, real, and vulnerable about our own journeys of taming the monster of imposter syndrome and keys we've learned along the way. Listen in!
Grab your ticket for the Uniquely You in Business women's workshop: bit.ly/uniquelyyouworkshop
Connect with Emily Garcia: https://tribemindbody.com/
Connect with The Brand Boss: https://linktr.ee/thebrandboss
When you think about making reels, does it make your stomach turn? Do you cringe a little maybe? Or think, "But I don't dance?!"
Whatever your reaction is...as business owners, most of us have had one. I sure did.
Here's some tough love truth. If you and I want to reach the people we're here to impact on social media in 2022 - we're going to need short form video content.
So, how do you make reels? And, more importantly - how do you make reels work for you?
In this episode, short form video-on-your-phone expert Heather Hukari and I dive into some no holds barred #realtalk about reels - the mindsets, the myths, and the cringey...and what you need to know right now to start leveraging reels effectively for your business. Listen in for Part 1, and stay tuned next week for Part 2!
Need strategy? Book your 1:1 consult with the Brand Boss here: https://calendly.com/thebrandboss/consult
Connect with Heather Hukari: https://www.instagram.com/phonevideo101/
Connect with The Brand Boss: https://linktr.ee/thebrandboss
When you think about making reels, does it make your stomach turn? Do you cringe a little maybe? Or think, "But I don't dance?!"
Whatever your reaction is...as business owners, most of us have had one. I sure did.
Here's some tough love truth. If you and I want to reach the people we're here to impact on social media in 2022 - we're going to need short form video content.
So, how do you make reels? And, more importantly - how do you make reels work for you?
In this episode, short form video-on-your-phone expert Heather Hukari and I dive into some no holds barred #realtalk about reels - the mindsets, the myths, and the cringey...and what you need to know right now to start leveraging reels effectively for your business. Listen in for Part 1, and stay tuned next week for Part 2!
Need strategy? Book your 1:1 consult with the Brand Boss here: https://calendly.com/thebrandboss/consult
Connect with Heather Hukari: https://www.instagram.com/phonevideo101/
Connect with The Brand Boss: https://linktr.ee/thebrandboss
Copyrights, Trademarks...do I need to worry about those for my business? How expensive are they? Where do I begin? What do I need to know to make sure my brand, product, service, course, etc. is properly protected?
I had all those questions myself until a recent conversation with this week's guest provided so much clarity and simplicity, I not only finally understood what they are... I was equipped with the information I needed right now to know how to move forward.
Erin R. Ogden is an attorney and a self-proclaimed IP nerd. She has made it her passion and profession to figure out all the answers - so that you don't have to. Listen in as she demystifies this very important topic. This episode is packed full of IP wisdom and clarity for every business owner. Enjoy!
Connect with Erin: https://ogs.law/interact/
Connect with The Brand Boss: https://linktr.ee/thebrandboss
"I tried that before, and it didn't work." Have you ever said that? I have.
What if...that very thing that you tried before...could actually be the missing key you've been looking for? And might you be holding yourself back from your next big breakthrough?
In this week's episode, I get raw, real and vulnerable and share what feels like a journal entry from my own journey. Here's some powerful lessons I've been learning recently about growth, change, letting go...and permission to be new.
Let's connect! https://linktr.ee/thebrandboss
When you hear "lights, camera,..." what's the next word that comes to mind for you? I know that as business owners, sometimes that can feel like "lights, camera, freeze..." or "lights, camera, what am I doing?!"
This week's guest, Lauren Ferrara, has 13 years of experience as an anchor and reporter in television stations in Texas, Nevada, Tennessee and Colorado. Her stories have appeared on FOX News, CBS News, CNN, and even the Colbert Report. She’s been honored with a EMMY nomination for journalistic enterprise as well as two Colorado Broadcasters Association Awards for best feature reporting.
And guess what?! Not even Lauren was a natural on camera when she started. Listen in as she shares her story and practical tips to help you go on video with "lights, camera, confidence!"
Connect with Lauren Ferrara: https://www.laurenferrarastorytelling.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
Recently I had the honor of being a guest trainer for David Mammano's mastermind, YouTopia.
Here's a snippet of that training, including a sneak peek of my Identity Deep Dive coaching exercise! Ready to get radical clarity by looking at your brand in a way you might never have before? Listen in.
Is it time to OWN Your Difference? Coach with me here: https://bit.ly/ownyourdifference
Ready to walk through the whole Deep Dive and get specific clarity for your brand? Schedule a 1:1 strategy session: www.calendly.com/thebrandboss/identity
Connect with the Brand Boss: https://linktr.ee/thebrandboss
"Who am I to put myself out there?" Have you ever felt that way? I know I sure have. In this episode, I get raw, real and vulnerable sharing my own personal story and three things I've learned about what keeps us playing small...and what you can do about it.
Ready to OWN Your Difference? Start here: https://bit.ly/ownyourdifference
Connect with the Brand Boss: https://linktr.ee/thebrandboss
"Who am I to put myself out there?" Have you ever felt that way? I know I sure have. In this episode, I get raw, real and vulnerable sharing my own personal story and three things I've learned about what keeps us playing small...and what you can do about it.
Ready to OWN Your Difference? Start here: https://bit.ly/ownyourdifference
Connect with the Brand Boss: https://linktr.ee/thebrandboss
"We are our own billboard. What are you declaring about yourself with your clothing?"
Cheena Kumar is a personal stylist, model, singer, and style coach. I'm also honored to call her my very dear friend. And when I need styling advice, she's the first one I call. In fact, it was her style and the way she showed up in the room that first connected us a few years ago.
This episode is rich with powerful, quick tips, emotional intelligence and color psychology insights, and so many nuggets of wisdom I had to go back and take notes! If you have ever woken up thinking, "what do I wear today?" or wondered what outfit to wear to your next big meeting... this episode is for you.
Because, as Cheena reminds us, all of us have confidence in our closet, and we can put that on at anytime. How do we do that? Listen in.
Connect with Cheena: https://www.instagram.com/clothed_with_purpose
Connect with the Brand Boss: https://linktr.ee/thebrandboss
In Episode 25, I had the once-in-a-lifetime honor of interviewing THE Go-Giver himself, Bob Burg, and we had a powerful conversation about the Law of Authenticity. (Definitely go check that one out if you missed it!)
This week I'm diving a deeper into the topic, short and sweet - what the big deal is, and why it matters for your personal brand and your business.
So, "What's the deal about Authenticity?" Listen in.
Are you ready to OWN Your Difference? Start here: https://bit.ly/ownyourdifference
Connect with the Brand Boss: https://linktr.ee/thebrandboss
For me to interview this week's podcast guest is quite literally a dream come true.
For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.
Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.
While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
It was also the first book my business mentor gave me very early on in my entreprenurial journey that has shaped how I do business ever since.
Listen in as Bob and I discuss the Law of Authenticity, what it really means, and the impact it can have on your business.
Connect with Bob Burg: https://burg.com/
Join the Go-Giver Community: https://thegogivercommunity.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
"This was all very foreign to me, but I just embraced it and jumped in!" - Bruce Weinstein
These days many business owners find ourselves wearing an additional hat we didn't know we were signing up for - the role of content creator. "But with a business to run, how am I supposed to do that?" I've heard so many ask.
This week's guest is no stranger to that struggle. From building a successful personal brand and a podcast following, to navigating social media algorithms, AND running a successful insurance business... How does he juggle it all without going too crazy? (Well, except for maybe being Crazy Uncle Bruce...) That's what I'm asking the Planman! Listen in as my friend and fellow business owner Bruce Weinstein shares his journey and helpful insights he's learned along the way.
And be sure to catch my episode on his Ask the Planman podcast next week for Part 2!
Are you ready to OWN Your Difference? Start here: https://bit.ly/ownyourdifference
Connect with Bruce Weinstein, the Planman: https://asktheplanman.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
From RV renos, to tiny homes, to travel vlogging in Honduras, and fair trade ethical fashion - this week's guest is no stranger to the world of content creation. She and her husband, Luke, have built impactful followings across multiple channels both online and offline, and today she's sharing some of her insider tips with us!
Fun fact, I have had the pleasure of watching her journey from the very beginning and even as we recorded this, I learned so much!
It is my great pleasure to introduce you to my dear friend, and a BOSS content creator, Tawny Austin. Listen in for her journey and powerful tips she's learned along the way on how to effectively fashion your content strategy - and see more results.
Connect with Tawny: https://www.instagram.com/tawny.austin/
Are you ready to OWN Your Difference?: https://bit.ly/ownyourdifference
Connect with the Brand Boss: https://linktr.ee/thebrandboss
So, what is your "personal brand" anyway? Sometimes in business and marketing, these terms just get thrown around, and it's not always clear exactly what it means and more importantly, what it does for your business. This week, I am diving into a short and sweet explanation that I hope will bring clarity as well as some practical tools to help you move forward.
So what is your personal brand? Listen in.
Are you ready to OWN Your Difference? Let's chat: www.calendly.com/thebrandboss/ownyourdifference
Connect with the Brand Boss: https://linktr.ee/thebrandboss
"Just go with what you know, and then go from there."
From a life-altering injury to a successful food blog nearing 100,000 followers, Addison LaBonte knows firsthand the power of content...and what it can do for your business.
She also understands how overwhelming it can feel at times.
Listen in as she shares her incredible journey and simple content creation strategies she's learned along the way.
Connect with Addison: https://organicallyaddison.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
Content Marketing? Isn't that just the same thing as social media?
Sometimes in Business, and in Marketing, these terms get kind of tossed around, and it can be confusing what they actually mean.
This week I'm bringing clarity and definition to help you understand what these are, why they matter, and help you decide which one may be the right fit for you.
Ready to get started? Book a free consultation: https://calendly.com/thebrandboss/discovery
Connect with the Brand Boss: https://linktr.ee/thebrandboss
A fad? Just another trend? Dance videos?
What is TikTok anyway, and why should you care? Does it even matter, really, for your business?
This week I'm joined by TikTok expert and fellow business owner Alex Hitt. Listen in as he shares his story, some facts that may surprise you, and practical action steps... as we dive into The Truth About TikTok.
Connect with Alex: https://alexhitt.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
We all know the power of mobile apps. But have you thought about what having a mobile app could do for your business? Think that's out of the question or far out of reach? Think again.
This week I am joined by my new friend and the founder of Evolution Apps, Nikolai Derek. Listen in as we discuss how mobile apps can impact businesses just like yours...and how having your very own app may actually be closer than you think.
Connect with Nikolai: https://evolutionapps.org/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
As Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
This week I am joined by special guest Krista Humphrey - as I call her, "The Queen of Thoughtfulness," for a conversation about how powerful a thoughtful experience can be for your brand. Plus! She shares some insider tools and strategies you don't want to miss! Listen in!
Connect with Krista: https://zipzapgifts.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
For many of us, LinkedIn has been a bit of a "necessary evil" over the years, but today it has become the number one social media platform for business.
What changed? And, now, how do we effectively navigate the platform?
In this episode, I'm joined by LinkedIn expert Shawn E. Hill. Listen in as he digs into how LinkedIn really works (in 2022), and how you can leverage LinkedIn to your highest advantage.
Connect with Shawn: www.shawnehill.com
Connect with the Brand Boss: https://linktr.ee/thebrandboss
When it comes to advertising, there are so many different avenues...how do you know which is right for you?
This week I'm joined by Aleks Balac, owner of AdStar Media LLC, and one of the most brilliant advertising minds I know. Listen in as he simplifies the math and methods of digital advertising and shares some of his "secret" non-traditional strategies to help small business owners see real results.
Connect with Aleks: https://www.adstarmedia.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
As business owners, we know the power of entrepreneurship to impact our own lives...
But what about when someone who has been told, "you'll never amount to anything" discovers that they have the power to create?
This week I am joined by my new friend and impact entrepreneur Sheyenne Kreamer. Listen in as she unpacks more of this story and shares how you, right now, can make an impact.
Connect with Sheyenne: https://www.wecare-partnerships.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
Ah, Spring is in the air. It's the time when many of us are opening the windows, clearing out the closets... but have you thought about doing the same for your digital clutter? In this episode, I'm joined by special guest Dai Smith, professional organization and productivity expert and the owner of Simplicity by Day LLC. Listen in as she walks us through the 4 A's to take back your life and show your digital clutter who's Boss.
Connect with Dai: https://www.meetwithdai.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
If your story doesn't look like those you see around you...
If it doesn't look maybe even like you thought it would...
Oh, friend, you are not alone.
We've been talking about identity the past few episodes, and this week I felt like it was time to invite you in behind the scenes on my identity in greater transparency than I've ever shared before. So here it is - raw, real, and vulnerable... The Story of Brand Boss.
Enjoy!
Connect with the Brand Boss: https://linktr.ee/thebrandboss
In recent episodes, we've been talking quite a bit about Identity, and how important it is to your life and business.
But with so much noise out there around this subject...what is Identity anyways? And how do you know what your Identity really is?
This week I am joined by Identity Strategist, and one of my closest friends...Melody Dowlearn. Over the past few years, the conversations we've had around this subject have brought incredible clarity and radically shifted my perspective. And I am giddy with excitement to share this conversation with you. So... "What is Identity?" Listen in...and enjoy!
Connect with Melody Dowlearn: https://melodydowlearn.com/
Get Melody's new book!: See Melody's Book on Amazon
Connect with The Brand Boss: https://linktr.ee/thebrandboss
When you know who you are, you can function from that place.
And when you know who you are not, you can operate from that place in freedom.
In this concept of identity, as we've been talking about the past few episodes, knowing who you are is critical.
Equally important - is knowing who you are not. Listen in as I explore the flip side of this identity conversation...the Sour Spot.
Connect with the Brand Boss and book a strategy session: https://linktr.ee/thebrandboss
Get the Sour Spot exercise mentioned in this week's episode: Sweet Spot / Sour Spot exercise, by Ryan Haley
If you are like most leaders, builders, dreamers & doers I know... odds are high that at some point you've faced this...and you're not alone. History itself holds the stories of countless great leaders who also faced the crippling bane - Imposter Syndrome. 🐉
But it doesn't have to be that way.
Previously on The Brand Boss Show, we've discussed the deeper roots of Imposter Syndrome and how it is possible to overcome.
💡 Did you know there are also simple, practical things you can do, even in the moment, to banish the bane and get your confidence back?
What's your personal confidence code? Listen in!
Connect with the Brand Boss: https://linktr.ee/thebrandboss
Listen to How to Overcome Imposter Syndrome Episode with Julia Winston - Season 2, Episode 25
When you think of integrity, what comes to mind is probably doing the right thing, ethical business practices, etc...right?
Did you know that one of the definitions of integrity actually means whole and undiminished?
Recently, I've come face to face with this in some unexpected ways. Listen in as I unpack this conversation of integrity - with ourselves...and what I'm learning about how it can impact our lives and businesses!
Connect with the Brand Boss: https://linktr.ee/thebrandboss
Learn more about the EHR book study I referenced: https://www.emotionallyhealthy.org/
To build a business that creates a lasting impact in the world, we have to be able to see with eyes of possibility and think bigger than just what's right in front of us.
This week I'm joined by very special guests Stephen and Chelsey Diaz of The Rainmaker Family. Listen in as they share their journey of growing, scaling, and now empowering legacy businesses around the world...all powered by the simple question, "How can I?"
Connect with Stephen and Chelsey: https://therainmakerfamily.com/
Connect with The Brand Boss: https://linktr.ee/thebrandboss
Ah, Valentines Week. Love is in the air...or not? And I'm not just talking about romantic love. I'm talking about the relationships you're building with your customers and potential customers. This week I'm diving into some powerful business insights from a source you might not expect. Listen in...for Marketing Lessons from Dating Apps.
Wingman. Best friend.
Are those the first thoughts that come to your mind when you think about Marketing and its role in your business?
This week I'm digging into the real reason for Marketing...and the real reasons that might be holding you back. 💡
When something valuable that's yours has been taken...you go after it. And that's exactly what we're doing in this episode.
Ready to reclaim your vehicle? 🔑 Listen in!
Connect with The Brand Boss: https://linktr.ee/thebrandboss
When it comes to success, everyone wants a quick win or a quick fix. Sometimes we want to just fast-forward to the finish line. But the truth is that business, real business, isn't a sprint, it's a marathon...full of ups and downs, "failure", growth, and lessons learned along the way. From achieving her life-long dream, to losing everything in less than a year, and rebuilding a community... this week's guest is intimately acquainted with the realities of that journey. Listen in as the owner of Marathon Pilates, my dear friend Ruby Ramdhan shares her incredible story and the deep wisdom she's gained. This episode is a must-listen for every business owner! 🔥 Connect with Ruby: https://www.marathonpilates.com/
Or email: marathon@marathonpilates.com
Connect with The Brand Boss: https://linktr.ee/thebrandboss
Jack Rand is a Strategic Business Coach whose simple seven-step system has produced incredible results for clients of all sizes. His approach? Integrating your purpose, plan, and celebrating the process. Listen in as he unpacks for us some of the key reasons he sees business goals fail...and how to re-wire your process so you can shift from "goals" to actual results. Connect with Jack Rand: https://www.jackrand.com/
Connect with the Brand Boss:https://linktr.ee/thebrandboss
Christina VanDergrift is the definition of BOSS. She's a successful multi-preneur with more than 7 businesses - from real estate, to the "Taj Mahal" of car washes, and an empire of vacation rentals. She's been voted Realtor of the Year by the North Central Pennsylvania Realtors and was named one of Pennsylvania Business Central's Top 100 People in 2020. She's also an author, a wife, a mother of three boys, a pillar of her community, and now a Certified High Performance Coach. And her passion is helping you live life Limitless!! Listen in for a powerful conversation about Living Limitless truly means...and some practical tools to help you get there. 💡
Connect with Christina: https://www.christina-vandergrift.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
Are "buts" blocking your view of where you are going?
And how do you get from where you are now...to there?
In this episode, I'm joined by Principle Life Architect, Regina L. Henry. Listen in as she shares practical strategies to set (or reset) the blueprint for your life and business....and help you get there.
Connect with Regina: https://www.reginalhenry.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
As one year winds down and a new year begins, it's easy to jump right into it all... planning, strategy, going after those big goals...
And that's all well and good, and important. But what about you, the business owner? Is there space for you in that big picture? What about...right now?
In this episode, I am joined by the premiere self-care expert I know, my dear friend Michelle Curtis-Bailey. Listen in as she shares powerful wisdom that may transform the way you approach this holiday week...and the next year!
Connect with Michelle Curtis-Bailey: https://michellecurtisbailey.com/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
Branding lessons from...Santa?!
We all know that hidden in some of our favorite movies are valuable lessons... could those lessons include marketing?! Absolutely.
In this very special holiday episode, I am joined by a very, very special guest... my Mama! Listen in as we unpack powerful lessons about marketing and business - from one of our favorite Christmas classics. Enjoy! 🍿🎬✨
Connect with the Brand Boss: https://linktr.ee/thebrandboss
Watch Miracle on 34th Street: Miracle on 34th Street 1947 edition
"You can get everything in life you want if you will just help enough other people get what they want.” - Zig Ziglar
This week's special guest, Brian Bartony, spent 10 years as a professional connector for one of the largest Chambers of Commerce in Colorado. And to this day, he includes "Connector" alongside his current title of Lending Officer. His unconventional approach has allowed him to build real relationships with business owners, influencers, high-powered CEOs, and even government officials. And the results of his approach have caused many to ask him, "what's your secret?" Listen in as he shares this powerful strategy with us!
Connect with Brian Bartony: by phone at 720-982-9119
or brianb@aslanhlc.com email
Connect with The Brand Boss: https://linktr.ee/thebrandboss
As business owners, we "get" the power of completion when it comes to big things...like the commitments we make to our clients. We understand that completion builds/breaks trust.
But what about the things that don't feel as important, perhaps? What about the little commitments we make - to ourselves?
What impact do those have on our business...and our confidence? Listen in!
Connect with the Brand Boss: https://linktr.ee/thebrandboss
Authenticity. That's a word that gets thrown around so much these days.
But what does it mean - really? And what does it mean for your business? Listen in for a raw, real, insightful conversation with one of my favorite people who has learned firsthand the power of authenticity in life and in business.
Connect with Sharon Roshell Thomas: https://www.sharonroshell.com/podcast
Connect with Kulima Care Family Services: https://www.kulimacare.org/
Connect with the Brand Boss: https://linktr.ee/thebrandboss
When it comes to social media - as business owners, we understand it's something we all need. But with so much noise out there, how do you know if you're doing it right?
In this episode, social media strategist and ads expert Carolyn Heefner breaks down the simple strategies every business needs to have in place to see real results and long-term success - no matter the platform.
Learn more about our done-for-you Content Boss content marketing subscription: Is Content Boss is right for you?
Connect with Carolyn Heefner: https://carolyngracecoaching.com/
Connect with the Brand Boss:https://linktr.ee/thebrandboss
For more than 20 years, Jen Draper has facilitated successful and meaningful communication amongst teams, organizations, and individuals - from rocket scientists, to business owners, and even family relationships. In this episode, we discuss the power of truly connecting through communication as she unpacks the only system in the world scientifically proven to predict buying behavior in 90 seconds or less. Listen in for this simple, yet powerful, framework!
Connect with Jen Draper: (719) 722-0123 text or jen@thedrapergroup.org
Learn more about Jen and the BANK system: https://www.jendraper.co/
Connect with The Brand Boss: https://linktr.ee/thebrandboss
Have a question about today's episode or a topic you'd like me to explore in a future episode?: Ask the Brand Boss
So, if the purpose of business is to solve problems and take care of people... How can you take care of people who don't know you exist - yet?
And how can you truly see the most impact in your Marketing?
Recently, I had the honor of presenting this Maximize Your Marketing workshop for the Colorado Springs Chamber & EDC. And this week I have the honor of sharing it with you!
Listen in for some tips that have been game-changing for our clients.
P.S. You might want to grab something to take notes for the exercise at the end. 😉
Connect with The Brand Boss: https://linktr.ee/thebrandboss
Have a question about today's episode, or something you'd like me to unpack further on a future episode?: Ask the Brand Boss
As business owners & entrepreneurs, one thing we are never lacking in...is ideas.
But sometimes when we have so many ideas, something we might be lacking...is focus.
This week, I'm sharing 4 quick tips to help you hone in on your focus, which doesn't mean having fewer ideas - it just means approaching them in a more focused way, so we can do them more efficiently...and get things done. Listen in!
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow/
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Learn more about my book! https://www.teatimetruthnuggets.com/
When it comes to Marketing, the #1 thing I see holding most business owners back is a hot topic that's been coming up quite a bit recently. So this week, we're discussing and dismantling that hindrance in an encore of this powerful conversation I had with my dear friend and leadership development expert, Julia Winston. If you have ever felt stuck in your Marketing, like "I don't know what to say?" or perhaps, "I can't do that, I'm not one of the cool kids,"... Listen in!
Connect with Julia Winston: https://www.linkedin.com/in/juliamwinston/
Connect with BRAVE Leadership Consulting:https://www.braveleadershipconsulting.com/
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow/
Connect with Rachel on LinkedIn: www.linkedin.com/in/thebrandboss
Connect with The Brand Boss Studio:https://brandbossstudio.com/
As content creators, sometimes it might seem like, "Is any of this really making a difference?" And it can be a hard, thankless slog at times. But that's only part of the story.
On this episode I'm joined by Ryan & Carrie of Hashtag Colorado Life for a very real conversation about content creating as a business, what it really means to steward influence, and the power of creating an integrated life. Plus some of their expert travel blogger tips on all things Colorado...and maybe a surprise or two! wink Listen in!
Connect with Ryan & Carrie on Instagram: https://www.instagram.com/hashtagcoloradolife/
Check out the Hashtag Colorado Life blog: https://hashtagcoloradolife.com/
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow/
Connect with Rachel on LinkedIn: www.linkedin/com/in/thebrandboss
Connect with The Brand Boss Studio: brandbossstudio.com
So, I did a thing. I wrote a book!
This week my very first, official, published book goes live to the world. What was once a dream is in the process of becoming reality even as I type this.
"In the process." There's so much in that. So much we can glean from the process of whatever journey we're walking out. So in this episode, I share 4 business lessons I've learned...in the process of writing my first book.
Check out my book! www.teatimetruthnuggets.com
Publish your book with Julie Ballard and the Victory Vision Publishing Team (Highly Recommend!!): www.victoryvision.org
Ask the Brand Boss: Submit your question here!
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Have you ever felt like your brain is tired? Or full? Or stumped? That's a real thing, backed up by brain science. The more decisions we're faced with - the harder it can become to make good decisions. And we're faced with non-stop decisions all day every day - especially as business owners. So what do you do? In this episode, I share 4 "D"s I'm learning to help break through that decision fatigue barrier...and regain momentum.
Ask the Brand Boss: Submit your question here! Connect with The Brand Boss Studio: https://brandbossstudio.com/ Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Have you ever come across a problem that you wished there was a solution for? What if that solution...is you?
This week, special guest Helen Graham of CROWNMADE™️ shares her journey from hobbyist creative to successful product creator. Listen in as we dive into product development, entrepreneurship, and the power of purpose.
Connect with Helen Graham: https://www.instagram.com/crownmade_/
Connect with CROWNMADE™️: https://www.crownmade.com/
Ask the Brand Boss: Submit your question here! Connect with The Brand Boss Studio: https://brandbossstudio.com/ Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
As business owners and visionaries, it can be easy to get caught up in the day-to-day and "think" everyone is moving forward on the same page. But are they?
This week, I'm joined by Christian Grieco, MBA of Optimus One LLC as we dig a little deeper. It's a conversation about intention, assumptions, engagement, and the power of self-leadership at every level.
Connect with Christian Grieco: https://www.linkedin.com/in/christiangriecomba/
Ask the Brand Boss: Submit your question here!
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
"I think the feeling of the fear is sometimes greater than the fear itself...what's actually the worst that can happen? And how might my life be different if I don't take this risk?"
This week's guest is no stranger to the world of entrepreneurship...or risk. Since she was 19 years old, she's been seizing the moment to invest for the long term. Now, the owner of multiple successful businesses, building her real estate empire, and mom of 3, Christina VanDergrift brings her expertise to a broader platform to empower abundance-minded entrepreneurs with diversified wealth streams through owning and operating vacation rentals. Listen in for a powerful, real conversation about risk...and its rewards. (Plus all things vacation rentals!)
Connect with Christina and Vacation Rental Academy: https://www.christina-vandergrift.com/
Connect with Christina on Instagram: https://www.instagram.com/christinavandergrift/
Ask the Brand Boss: Submit your question here! Connect with The Brand Boss Studio: https://brandbossstudio.com/ Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
"The internet is full of these amazing things called buzz words. 'I need to become more authentic.' No, you don't. You just need to act more like you."
In this episode, I am joined by internationally-acclaimed personal branding expert and highly successful multi-business owner, Chris Ducker.
We myth-bust buzz words and clarify the conversation around personal branding, while Chris goes deep and shares his own story of burnout and the power of building out your ecosystem. This episode is a must-listen for every business owner!
Connect with Chris on Instagram: https://www.instagram.com/chrisducker/
Learn more on Chris Ducker's website: https://chrisducker.com/
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Ah...Networking. Love it or dread it, it's a vital skill to have in business, right? This week I want to step back and take a closer look at this experience from both sides...because I've lived them.
Whether the only thing you look forward to is the snacks (and leaving)... or you can't wait to get the party started... I guarantee these three tips will make your next "networking" interaction so much simpler...and more fun.
Some of what I share may surprise you...
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Are you getting the highest ROI on your most expensive business investment? Listen in as I share three simple keys you can start leveraging right now.
Ask the Brand Boss: Submit your question here! Connect with The Brand Boss Studio: https://brandbossstudio.com/ Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
What's the one most powerful - and most overlooked - marketing tool you have access to right now…that you can start leveraging for free, that works for you 24-7, and can produce exponential results? Let's dive in to this week's episode.
Ask the Brand Boss: Submit your question here!
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
What do Google, Apple, Nike,... these large global brands - the household names that everyone recognizes... what do they know that makes them industry titans? What secrets have they tapped into that you might not be aware of...yet?
Can you leverage these same secrets in your business?
Absolutely. And we've just launched a new tool to help you do exactly that - and see results. Listen in...
Learn more: The Brand Boss Blueprint course
Connect with the Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Working from...Rest? What does that actually mean? And, moreover, how is that possible? If you're a high-performer (or overachiever) like me - the idea of "working from rest" may feel like a bit of an oxymoron. I remember hearing it for years thinking, "that must be nice"....for other people. Until one day, it started to "click," and that shift changed everything. So what IS working from rest? And how can you actually work from rest in your business? Listen in for 3 keys I'm learning.
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow/
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
Some Working from Rest technology tools we love:
- Canva: Explore Canva
- ClickUp: Explore ClickUp
- Kajabi: Explore Kajabi
- StreamYard: Explore StreamYard
Recently, I had the opportunity to share about the real power of branding and what it actually does for your business...and your customers. We got raw, real, and vulnerable as I debunked lies and shared some "tough love" truths you may not have heard before now. This week's episode is a snippet of the fire from that mastermind. Enjoy!
Connect with Rachel: https://www.instagram.com/thebrandbossshow/
Connect with the Brand Boss Studio: https://brandbossstudio.com/
Could there be a hidden key to building trust...perhaps somewhere you may not have thought to look? And how can you put that key to work for you? That's what I discuss with this week's special guest, Sydney Sherman - who, by the way, unlocks this key for the most-followed real estate brand on the planet. Ready to unlock yours? Listen in.
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Sydney: instagram.com/sydney_sherman
(or sydney@serhant.com)
Connect with Rachel: instagram.com/thebrandbossshow
Brands mentioned in this episode:
- SERHANT. serhant.com
- Kajabi click here to learn more
- Crownmade https://www.crownmade.com/
- The Brand Boss Ready to Boss your brand?
So...What exactly is branding?
What makes it so good? What makes bad branding?
How do you know if your branding is working for you or against you?
In this episode, we're sharing a special excerpt from our Secrets of Branding ebook! 🎉
Grab your copy here: www.bossmybrand.com/secrets
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel: https://www.instagram.com/thebrandbossshow/
Andrew Maue is a wildland fire logistics section chief, business owner, and corporate consultant. In this episode he shares powerful insights from the structure of emergency response management that can be leveraged to help protect your business from unnecessary crises and unexpected "fires."
Connect with Andrew: https://www.facebook.com/andrew.maue
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel: https://www.instagram.com/thebrandbossshow/
Could there be a breech of boundaries in your business? Does your greatest business asset have what it needs to thrive...and grow? This week I am joined by one of my favorite experts on this topic, Michelle Curtis-Bailey. Michelle is an Activator, Communicator, and Connector and has been featured in Huffington Post, Washington Post, U.S. News & World Report, and Nerd Wallet, among others. Listen in for all the gold she drops in this powerful conversation! 🔥
Connect with Michelle: https://michellecurtisbailey.com/
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel: https://www.instagram.com/thebrandbossshow/
As a business owner, have you ever wished that someone would just tell you what to do when you're faced with making a big decision...or one that feels big? Why does the weight of choice feel so heavy sometimes...and how can we move past that? In this episode I get raw, real, and vulnerable and share a few processing thoughts from my journey and what I'm learning.
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel: https://www.instagram.com/thebrandbossshow/
Dr. Darlene A. Mayo is a neurosurgeon and a neuroscientist whose passion is to help you get breakthrough in your health and your business by using innovative tools in brain science, so you can achieve your potential and fulfill your destiny. Dr. Mayo earned her undergraduate degree from Duke University, completed medical school and neurosurgery residency at the Medical College of Georgia, clinical and research fellowships at UCLA, Emory, Mayo Clinic, and the Atomic Energy Commission in Grenoble, France. She practiced as a neurosurgeon for 10 years and has conducted research in how to use neuroscience to maximize the function of the brain for the last 20 years. Now, as business owner herself, she helps businesses leverage buyer psychology principles founded in neuroscience to help you turn browsers into buyers, and prospects into clients. Listen in to this fascinating and powerful conversation as we discuss the brain science of branding...and its impact on your customers.
Connect with Dr. Darlene Mayo: https://drdarleneamayo.com/
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel, The Brand Boss: https://www.instagram.com/thebrandbossshow/
Over the past few episodes, we've been talking about this idea of "less but better" and marketing your business from a place of rest. This week we're taking those concepts and getting practical. Listen in as I share my top 3 Practical Tools for "Less is More" in Your Marketing...
Referenced in this episode:
- StreamYard live broadcast platform: https://streamyard.com?pal=6375008013647872
- 30 Pieces of Content in 90 Minutes and Brand GPS exercise: https://www.bossmybrand.com/clearouttheclutter
- Book a 1:1 Clarity Consult with The Brand Boss Studio: www.calendly.com/thebrandboss/clarity
- Temi transcription service: https://www.temi.com/
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with Rachel: https://www.instagram.com/thebrandbossshow/
"I will NEVER do that again."
What was it that drove me to make that exasperated vow? And what have I learned since then that has me teaching about the topic I said "never" to...5 years later? Listen in as I spill ALL the tea and flip some tables in this episode's Marketing Confessions.
Ready to Clear Out the Clutter in Your Marketing? Learn more here and grab your seat: https://www.bossmybrand.com/clearouttheclutter
Referenced in this episode:
- Merriam-Webster definition of Marketing
- Online Etymology Dictionary definition of Marketing
- Essentialism by Greg McKeown
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
"When you know who you are, you can function from that place. And when you know who you are not, you can function from that place in freedom."
In this episode, I get raw, real, and vulnerable sharing from the journey I'm on of learning this in my own life and business.
Mentioned in this episode:
- A Better Way book by Ryan Haley
- The Heart Work book by Jacqueline Dorman
- Season 2, Episode 1: Making Room
- Season 1, Episode 49: The Sweet Spot, with Ryan Haley
- Sweet Spot / Sour Spot exercises
- StrengthsFinder 2.0 book
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
"Change is hard, but you can't let change paralyze you."
In this episode, I'm joined by Amy Shaw, COO of the Greater Binghamton Chamber of Commerce and Debby Evans, Project & Event Manager of the Greater Binghamton Chamber of Commerce. Listen in for an honest and practical conversation about navigating change and serving your audience, plus some step-by-step "how we did it" advice on transitioning to virtual events.
Learn more and register for BingBizCon (Use coupon code BRANDBOSS21 for special 50% off pricing!): https://bingbizcon.com
Connect with The Greater Binghamton Chamber of Commerce: https://greaterbinghamtonchamber.com
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
Could clutter be standing in the way of your next big business idea? Your dream client? Or even...you? Is it possible that something you've maybe tucked away out of sight could hold the key to truly enjoying your life and business the way you aspire to? In this episode we dig into these and more by unpacking some practical lessons I've been learning recently about this topic... "Making Room."
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
In part 2 of this year's Holiday Encore series, we're diving into a conversation with one of my favorite people about one of our favorite Christmas movies. And there are some lessons about branding in it that may surprise you! Enjoy...and Merry Christmas! ✨
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
Referenced in this episode: Miracle on 34th Street, 1947 edition, directed by George Seaton.
What can the holidays teach us about branding...and more specifically, the power of it? Listen in for this week's very special encore episode, Beer Kegs & Welcome Mats! 🎉
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
Is there more to business than “putting out fires” and checking off items on our never-ending to-do list? More to business than just keeping up with the latest trends, juggling sales, operations, and HR? Presenting: SUMMIT. This event may be unlike any business event you’ve ever attended before.
In fact, we hope it is! SUMMIT is strategically designed to be exactly that — a place set apart, “above.” A dedicated atmosphere where you can be refreshed, take in the view, and gain a higher perspective. It's not about striving, “hustle & grind," or putting one more thing on your plate. It’s all about tapping into rest, where productivity and profitability become the natural outflow. Once you have this perspective, it radically shifts your thinking, what you focus on, and empowers you to thrive effortlessly.
Listen in for something completely different…
Register for SUMMIT now: https://www.bossmybrand.com/summit
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Connect with A Better Way: https://abetterwaypodcast.com/
Happy Birthday to The Brand Boss Show!! 🎉 It's been a wild ride and an incredible first year. To celebrate, I thought I'd bring you something a little different in this episode and share 6 key things I've learned about life, business, and podcasting this year. Listen in for What I've Learned in Year One!
Previous episodes referenced in this episode:
- Episode 35: Start Messy
- Episode 22: Leveraging the True Power of Instagram, ft. Ben Leavitt
- Episode 21: Does Your Business Need a Podcast? ft. Cassidyy Atkins
- Check out Cassiddy's course here!!: DIY Podcast Course by Cassidyy Atkins
- Episode 23: The 4 Things You Need to Know to Get Started (and Grow) on YouTube, ft. Heather Torres
- Episode 14: Dignifying Others with Value - the Disruptor of Emotional Intelligence, ft. Drew Neal
- Episode 13: Rebranding a Culture, ft. Dan Mori
- Episode 40: What's in Your Seed?
- Episode 43: The Real Reason for Marketing?
- Episode 49: The Sweet Spot, ft. Ryan Haley
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Come behind the scenes: https://www.instagram.com/thebrandbossshow/
If you play tennis, you may be familiar with the place on the racket that when you hit it provides the most power, accuracy, and impact for your shot. Similarly, when you don't hit it, it can be a rather jarring and ineffective experience. Did you know it can be the same for your business? What if there was a way to maximize your profitability and passion while increasing the impact of your business...perhaps even in a way that doesn't feel like "work?" Listen in as special guest Ryan Haley and I discuss the Sweet Spot.
Resources mentioned in this episode:
- Ryan's Sweet Spot masterclass: https://abetterwaypodcast.com/sweet-spot
- Check out Ryan's book: A Better Way book
- StrengthsFinder 2.0 Book
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
Connect with Ryan Haley: https://abetterwaypodcast.com/
Is your brand making you money? Or losing it?? Would you like to learn the revenue-boosting secrets most business owners overlook?
In this episode, I share a sneak peek of our NEW BOOK!! 🎉
In this book, I unveil the TOP 5 critical mistakes companies of all sizes make with their branding. These “Branding Blunders” are costing them hundreds, thousands, sadly, even millions of dollars...and many business owners are not even aware of it! You don’t have to be one of them!
And we don’t just expose the problems. After we've unveiled the blunders, we give you 5 simple strategies to “Bust” through each one! Listen in for a taste, as I read from Branding Blunder #1!
Grab your copy of the book: www.bossmybrand.com/top5
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes:https://www.instagram.com/thebrandbossshow/
In the past few episodes, we've been talking about dialing in your brand's GPS to communicate a consistent experience throughout your branding and marketing. But what are you being consistent with? And, how can you know that the decisions you're making are truly consistent and congruent with your unique brand? In this episode, we're digging into these questions through a real life client example, as featured recently in our Mastermind hot seats. Listen in for practical tips and important guideposts!
Also referenced in this episode:
- Episode 36: The MOST Important Thing You Can Do For Your Brand
- ALIAS tv series, directed by JJ Abrams and produced by Bad Robot Productions
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek Behind The Scenes: https://www.instagram.com/thebrandbossshow/
Book a Clarity Coaching Session: https://calendly.com/thebrandboss/clarity
Over the past few episodes, we've been having a conversation about how to successfully market your brand. How do you know if your branding and marketing is really on target? Listen in as we bring it home with What's Your Brand's "GPS?", Part 3!
Previous episodes in this series:
- Episode 43: The Real Reason for Marketing?
- Episode 44: What's Your Brand's "GPS?", Part 1
- Episode 45: What's Your Brand's "GPS?", Part 2
Connect with The Brand Boss Studio:https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
How do you actually reach your customer? And what can a Lincoln Navigator in Phoenix teach us about marketing? Listen in for powerful insights and humor in Part 2 of What's Your Brand's "GPS?"
Previous episodes in this series:
- Episode 43: The Real Reason for Marketing?
- Episode 44: Part 1, What's Your Brand's "GPS?"
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Schedule a Clarity Consult: Book a Coaching Session
Peek Behind the Scenes: https://www.instagram.com/thebrandbossshow/
In Episode 43, we talked about marketing in a way you may never have thought about it before... and the real reason for marketing your business. This week we take it a step further and begin our 3-part series on how to market your business in the way that is going to connect best with your specific customer. How do you know if your marketing is really on target? Listen in for Part 1 of What's Your Brand's "GPS?"
Learn more about The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
Marketing. It's something every business owner knows we need. Some love it and eagerly hop on every trend. Some get exhausted by it and end up feeling overwhelmed. And some, well, avoid it all together. But have you ever thought about...beyond the obvious...the reason to market your business? Listen in for some tough love truth and a conversation about marketing in a way you may never have heard before...
Learn more about The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
This episode, #42, may not bring you the "answer to the meaning of life, the universe, and everything"... But I can answer a question I get asked often. So here's what I've learned on my entrepreneurial journey about what you DON'T need to start a business... and what you do!
Build the exact action plan for your business in just 1 Day: www.bossyourbrandinaday.com
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow/
Referenced in this episode:
- "Courage is being scared to death and saddling up anyway." - John Wayne
- "Sea Salt & Sales", The Brand Boss Show Episode 28
-
42 quote referenced above is from The Hitchhiker's Guide to the Galaxy by Douglas Adams
Are Branding and Marketing the Same Thing? In this episode, I dig into that often overlooked important conversation. There's been so much bad information circulated on this topic, it makes me sad to see business owners left misinformed, overwhelmed and confused...and losing profits. I'm coming in kinda hot on this one as we bust through those lies with the TRUTH. Enjoy this "snack" of the content we cover in our Boss Your Brand Challenge!
Doors close Tuesday at midnight! Snag your seat now, Boss Babe: http://bossyourbrandchallenge.com
Learn more about The Brand Boss Studio: https://brandbossstudio.com/
Follow along with Rachel behind the scenes: https://www.instagram.com/thebrandbossshow/
"The creation of a thousand forests is in one acorn." - Ralph Waldo Emerson
Sometimes as entrepreneurs, dreamers, and goal-getters, we can get so focused on where we're headed that it's easy to look past the "seed" that's in front of us right now. Listen in for a conversation about BIG dreams, apple trees, and the power of one seed to impact your business for a lifetime...
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Join the 5 Day Boss Your Brand Challenge! 🎉http://bossyourbrandchallenge.com
Peek behind-the-scenes: https://www.instagram.com/thebrandbossshow/
Have you ever wondered if your brand is measuring up? How about your marketing? What about your business? If you've ever questioned any of these things, or maybe felt like you didn't measure up somehow... This episode is for you...
Connect with The Brand Boss Studio: brandbossstudio.com
Come on the journey behind-the-scenes: https://www.instagram.com/thebrandbossshow
Also referenced in this episode:
- Episode 16: Braving the Brand of You, featuring guest Julia Winston
By popular demand, we've decided to open up a few more seats for our Boss Your Brand Challenge! In this episode, Melissa and I share why we're hosting this challenge, an appetizer of the topics we'll cover, and who it's for.
Are you ready to BOSS your brand to the next level in just 5 days?
Don't miss this! Doors close midnight PST Tuesday, August 18th.
Claim your spot now at: bossyourbrandchallenge.com
Branding is something we so often think about externally, isn't it? "What impact is my branding making in the marketplace?" "What effect does my brand have on my customers?" Necessary and important conversations. And all things we love diving into here. But there's another, often overlooked, kind of branding...especially as business owners. What about the way we are branding ourselves...to ourselves? What impact on our businesses does THAT make? Listen in for some powerful observations and honest reflections about the power of honoring...yourself.
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Follow along on our journey: @thebrandbossshow on Instagram
Mentioned in this episode:
- The 12 Week Year by Brian Moran: https://amzn.to/30MYrwa
- Cinderella movie (modern): https://amzn.to/30LU448
- The FAQ Show: The FAQ Show Podcast
- Dr. Caroline Leaf, Neuroscientist: https://amzn.to/3aim3vx
- 75Hard Challenge by Andy Frisella: https://andyfrisella.com/pages/75hard-info
If you could do just this one thing and guarantee results for your brand, do you know what it would be? In this episode, a behind-the-scenes snippet from our Boss Your Brand challenge, we dig into that very conversation. Listen in for some funny stories and powerful truths about the MOST important thing you can do for your brand.
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Follow along behind the scenes: https://www.instagram.com/thebrandbossshow/
Mentioned in this episode:
- "Are You My Mother?" by P.D. Eastman: click here for book on Amazon
Get ready, y'all... In this sneak peek snippet from Day 2 of our Boss Your Brand Challenge, I'm comin' in fiesty and hot - debunking myths and flippin' tables on some of the most common misconceptions in our industry. These lies are costing business owners thousands of dollars. Could one of these lies be sending your time and marketing dollars down the drain too?
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Follow along behind the scenes: @thebrandbossshow
Ah, movies... they make us laugh, they make us sigh...but what about when a movie is actually real life?! And...not exactly the dream-come-true kind. In homage to one of my favorite romcom's...and an epic branding fail I was recently on the customer side of... This week, I bring you, "How to Lose a Customer in 10 Days."
Could your business be making these same mistakes?
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Peek behind the scenes: https://www.instagram.com/thebrandbossshow
Mentioned in this episode:
- How to Lose a Guy in 10 Days: click here to watch movie on Amazon
In this episode, I share a sneak peek snippet of some of the content from our first ever 5 Day Boss Your Brand challenge, including a deeply raw yet powerful story. Day 1: Identity - "More Than a Pretty Face." What sticky notes might you be wearing?...
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Follow along behind the scenes: @thebrandbossshow on Instagram
In this hilarious and embarrassingly transparent episode, I take you behind the scenes of our first ever challenge! And the things we're learning...about learning.
Are you a Boss Babe who is ready to BOSS your brand in just 5 days without spending an arm and a leg? Join us! www.bossyourbrandchallenge.com
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Follow along behind the scenes: https://www.instagram.com/thebrandbossshow/
Mentioned in this episode:
- Episode 24: Demystifying Facebook Ads with Jake Marfoglia
- Episode 30: How I Accelerated Our Business 10 Years in 30 Days
- ClickFunnels One Funnel Away Challenge
SURPRISE! In this very special bonus episode, I am joined by a very special guest! Listen in for all the juicy details on something AMAZING we've been cooking up for you behind the scenes...
Join the 5 Day Boss Your Brand Challenge: bossyourbrandchallenge.com
Follow along behind the scenes:
https://www.instagram.com/thebrandbossshow/
Connect with the Brand Boss Studio:
brandbossstudio.com
Have you ever completed something and felt simultaneously happy, relieved, and exhausted? In this episode, I take you behind the scenes on what I've been up to this month that has me feeling exactly that way. There are no shortcuts in business, but there are accelerators. Here's how I accelerated our business by 10 years in just 30 days...
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Come behind the scenes: https://www.instagram.com/thebrandbossshow/
Resources referenced in this episode:
- Agency Support Co. challenge
- Think Media
- One Funnel Away challenge
- The Offer Cure
- Crush It With Challenges course
In a society where there's so much pressure to be "same as," what would it look like if we had the courage to authentically own our difference? And what would it look like for us, our businesses, and our communities...if we powerfully honored each other's differences too? In this most raw, real, and scarily no-holds-barred vulnerable episode yet, I peel back the curtain on my story... This, friend, is for you.
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Follow along behind the scenes: https://www.instagram.com/thebrandbossshow/
Quick Episode Summary:
- The social media quiz that empowered us all
- How I came to own my difference
- The crayon box
- Dignifying differences
- What does honor look like today?
Mentioned in this episode:
- Girl Wash Your Face, by Rachel Hollis: https://amzn.to/2Yy7Q8b
- Uncomfortable Conversations with a Black Man: https://youtu.be/CwiY4i8xWIc
Sea Salt and...Sales? In this episode, I continue the sales conversation in a way that you've probably never thought about before... A way that could quite possibly transform your business?
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Come Behind the Scenes: https://www.instagram.com/thebrandbossshow/
Follow For More Branding Tips: https://www.instagram.com/thebrandbossstudio/
Mentioned in This Episode:
- Episode 27: 4 Simple Ways to Upgrade Your Online Sales Process
- One Funnel Away Challenge: https://bit.ly/BrandBossOFA
- The Greatest Showman: The Greatest Showman on Amazon
- The Offer Cure Course: https://bit.ly/BrandBoss-OfferCure
Is your website confusing customers? Do you have a beautiful showroom but no salesperson to guide someone through the buying process? How is that first impression branding your company in their minds?
In this episode, online sales and marketing expert Bruce van Zyl of Inovo Studios shares some tough love truths and simplifies the steps to successful online sales in a way you may not have thought about before. If you're serious about growing your revenue online, this episode is a "must listen!"
Connect with Bruce: https://www.inovo.io/
Access the notes from this presentation: https://www.inovo.io/notes
Connect with Rachel: https://brandbossstudio.com/
Come behind the scenes of The Brand Boss Show: https://www.instagram.com/thebrandbossshow/
Quick Episode Summary:
- Is your website losing customers?
- Who are you talking to?
- How To Write Copy that Sells: get Ray Edward's book on Amazon and Audible
- Automating your sales process
- Sales page checklist: https://www.inovo.io/notes
- How to drive traffic to your sales page:
- Episode 24: Jake Marfoglia - Facebook Ads
- Episode 23: Heather Torres - YouTube
- Episode 21: Cassidyy Atkins - Podcasting
- Explore ClickFunnels: Are You Just One Funnel Away...?
Of all the business tools companies are using to pivot right now, one of the most powerful may seem somewhat unexpected. In this episode, multiple-published author and publishing expert Krista Dunk shares real world examples, case studies, and practical how-to's as we discuss this question. Could writing a book be good for your business? Listen in to find out!
Connect with Krista: Krista Dunk business page
Connect with Rachel: https://brandbossstudio.com/
Follow the Brand Boss Show on Instagram: https://www.instagram.com/thebrandbossshow/
Quick Episode Summary:
- Are books still relevant?
- How to leverage books as a business tool
- Some books that have transformed my business:
- Profit First: Check out Profit First on Audible & Amazon
- Essentialism: Check out Essentialism on Audible & Amazon
- Never Split the Difference: Check out Never Split the Difference on Amazon & Audible
- The Go-Giver: Check out The Go Giver on Amazon & Audible
- Expert Secrets: Check out Expert Secrets on Amazon & Audible
- E-Myth: Check out the E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It on Amazon and Audible
- "Next Steps"
- Where do I start?
Have you ever known you were supposed to start something? Launch that product, that business...that new platform? And yet you hesitate. Why? What is it that is holding you back?
You've listened to the talks, watched the videos, bought the course, gotten fired up about the process...and then...you stop. Just short of releasing that thing you know you are supposed to create next into the world. Ever been there?
In this episode, I get raw, real, and vulnerable and unpack the number one reason that has held me back, and may be holding you back, too.
Connect with Rachel: https://brandbossstudio.com/
Subscribe to our YouTube Channel: The Brand Boss Show on YouTube
Follow us on Instagram: @thebrandbossshow
"I tried running Facebook ads, and they don't work." If you've ever felt like that, this is the episode for you! Listen in as Facebook marketing expert Jake Marfolgia breaks down for us the psychology of Facebook ads, the most common mistakes he sees businesses make, and his top tips to help you run successful ads...that convert.
Connect with Jake: hello@lionspawmarketing.com
Connect with Lion's Paw Marketing: https://lionspawmarketing.com/
Connect with Rachel: @thebrandbossshow on Instagram
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Quick Episode Summary:
- Why sponsored ads don't work...unless they do
- The psychology of the Facebook platform
- How Facebook ads actually work
- The most common Facebook ad mistakes
- The sweet spot of targeting
- 4 Top Tips to Facebook Ads that Convert
Heather Torres, expert YouTuber and COO of Think Media shares the four key things every business owner needs to know to get started (and grow) on YouTube right now. How do some videos get more views than others? How do I know what content to create? What's the deal with tags? What if I don't have any tech gear? We dig into all these and more. Plus, Heather reveals some of the tools and hacks she and the Think Media team has used to expand their impact to over one million subscribers...
Connect with Heather and Learn More from Think Media:
Think Media YouTube Channel
Think Marketing Podcast on YouTube
Think Masterclass - Free YouTube Masterclass!
Connect with Rachel and The Brand Boss Studio:
The Brand Boss Studio and Show
Follow The Brand Boss Show on Instagram
Quick Episode Summary:
- Are your customers on YouTube?
- How YouTube pays you to create
- 4 Things You Need to Know
- How to know what content to create?
- Top Three YouTube "hack" tools:
- VidIQ
- Ubersuggest
- Ask the People
- How to get started on YouTube
Trending Hashtags? Lots of Followers? ...Or what if the real secrets to leveraging Instagram successfully are different than you think? In this episode, social media expert Ben Leavitt unpacks for us the true power of the platform and simple keys to start growing your business (not just your following) ...right now.
Learn More from Ben: Ben's YouTube Channel
Connect with Ben: @benleavitt_ on Instagram
Connect with Rachel: https://brandbossstudio.com/
Show Summary:
- Instagram for Business
- Hashtag hype?
- How to find hashtags that actually work: Try Flick for FREE
- The Power of Personal Connection
- Do stories matter?
- Leveraging engagement
- Behaviors Instagram rewards
In this episode, I'm joined by media expert and owner of the Creative Podcast Company, Cassidyy Atkins for a conversation about the power of podcasting, five common mistakes, and keys to a successful foundation. Does your business need a podcast? Listen in to find out!
Connect with Cassidyy: support@creativepodcastco.com
Connect with Creative Podcast Company: https://creativepodcast.co/
Connect with Rachel: linkedin.com/in/thebrandboss
Connect with The Brand Boss Studio: https://brandbossstudio.com/
Show Summary:
- Best time to start a podcast
- The power of podcasting
- Is your ideal customer listening?
- Amplifying your message
- Podcast vs. algorithms
- Leveraging your podcast
- Five keys to a successful foundation (and five common mistakes)
- What next?
In this episode, multi-business owner and quintessential entrepreneur Tatum Jelenc shares her real, raw journey through the 2008 era recession... and how it transformed her life, her family, and her business in ways she'd never expect...
Connect with Tatum: Tatum Jelenc on Facebook
Join the Challenge: https://www.facebook.com/groups/profitableteams/
Connect with The Brand Boss: https://brandbossstudio.com
Follow us on Instagram: @thebrandbossshow
In this episode, international strategist, entrepreneur, author, speaker, and design expert Ram Castillo shares a global perspective on this time in history and what it means for your business right now, as well as moving forward...
Connect with Ram: @thegiantthinker
Listen to Ram's podcast: Giant Thinkers
Connect with The Brand Boss Show: www.thebrandbossshow.com
Follow The Brand Boss Show on Instagram: @thebrandbossshow
Business stories mentioned in this episode:
- Salt Meats Cheese: https://saltmeatscheese.com.au/
- The Art of Bread: https://www.theartofbread.com/shop/
In this episode, business owner Rachel Foster shares with us her journey of navigating the economy of 2008-2009, and how that recession was the best thing to happen to her business...
Connect with Rachel Foster: https://skillbuildersblog.com/
Connect with The Brand Boss Show: www.thebrandbossshow.com
Follow The Brand Boss Show on Instagram: @thebrandbossshow
Show Summary: In this episode I go deep and vulnerable with a personal story I have never shared before, and how the lessons I learned in that season can help position your business right now...
Connect with Rachel: https://www.linkedin.com/in/thebrandboss
Connect with The Brand Boss Show: www.thebrandbossshow.com
Follow The Brand Boss Show on Instagram: @thebrandbossshow
This episode features a deep conversation with my dear friend, leadership development expert, Julia Winston about her personal journey and conquering imposter syndrome. Grab your coffee, tea, or beverage of choice and listen in!
Connect with Julia: https://www.linkedin.com/in/juliamwinston/
Connect with Brave Leadership Consulting: Brave Leadership Consulting
Connect with Rachel: https://www.linkedin.com/in/thebrandboss
Connect with The Brand Boss Show: www.thebrandbossshow.com
Follow The Brand Boss Show on Instagram: @thebrandbossshow
This episode features a conversation with Amy Shaw, COO and Deb Evans, Project & Event Manager of the Greater Binghamton Chamber of Commerce. Listen in as we dive into their story of how to know when it's time to do away with something even when it's making you money...and the journey, and courage, of launching something brand new.
Connect with the Greater Binghamton Chamber: https://greaterbinghamtonchamber.com
Learn more about Bing Biz Con 2020 and register: www.BingBizCon.com
Connect with Rachel: https://www.linkedin.com/in/thebrandboss
Connect with The Brand Boss Show: www.thebrandbossshow.com
Follow The Brand Boss Show on Instagram: @thebrandbossshow
Show Summary:
- If it's not serving them, it's not serving you...even if it's making you money
- The Rebrand Journey
- Bing Biz Con 2020
This episode features a deep conversation with Drew Neal about transition, value, and how social and emotional intelligence are disrupting the marketplace!
Connect with Drew: https://www.drewneal.com/
Join the Solutionary Growth community: Solutionary Growth Facebook Community
Connect with Rachel: https://www.linkedin.com/in/thebrandboss
Connect with The Brand Boss Show: www.thebrandbossshow.com
Follow The Brand Boss Show on Instagram: @thebrandbossshow
Show Summary:
- The Upgrade of Transition
- Dignifying Others with Value
- How Social and Emotional Intelligence are Disrupting the Marketplace
- Six Steps to Create a Business Experience that Dignifies
This episode features a conversation with my friend and mentor, Dan Mori, successful entrepreneur of over a decade, and President of Employment Solutions. In this episode, Dan drops pure gold nuggets of wisdom about business, branding, and the business of people that you won't want to miss!
Connect with Dan: https://www.linkedin.com/in/danmori
Connect with the FAQ Show: The FAQ Show podcast
Follow the FAQ Show on Instagram: @thefaqshow
Connect with Rachel: https://www.linkedin.com/in/thebrandboss
Connect with The Brand Boss Show: www.thebrandbossshow.com
Follow The Brand Boss Show on Instagram: @thebrandbossshow
Show Summary:
- Rebranding a Culture
- The Power of Continuity
- The Power of Authenticity
- The Business of People
- The FAQ Show podcast
- Staffing Mastery (connect with Dan at the links above!)
To get your free gift, the Brand Boss Guide, visit: www.thebrandbossshow.com
To book a coaching call, click here: Brand Strategy Coaching Call
and follow us on Instagram and Facebook at @thebrandbossshow
Show Summary:
- What is Imposter Syndrome?
- Friend Stories
- Wisdom from Julia https://www.braveleadershipconsulting.com
- Dispelling the Lie
To get your free Brand Boss Guide for the exercise as mentioned in this episode, visit: www.thebrandbossshow.com
To book a coaching call, click here: Brand Strategy Coaching Call
and follow us on Instagram and Facebook at @thebrandbossshow
Show Summary:
- Brand Values and Brand Personality Common Threads
- Brand Tone
- Brand Congruence Analysis
- Next Steps
To get your free Brand Boss Guide as mentioned in this episode, visit: www.thebrandbossshow.com
To book a coaching call, click here: Brand Strategy Coaching Call
and follow us on Instagram and Facebook at @thebrandbossshow
Show Summary:
- Brand Personality Exercise, continued
- Brand Values Exercise
To get your free Brand Boss Guide as mentioned in this episode, visit: www.thebrandbossshow.com
To book a coaching call, click here: Brand Strategy Coaching Call
and follow us on Instagram and Facebook at @thebrandbossshow
Show Summary:
- Brand Personality Exercise
To get your free gift, the Brand Boss Guide, visit: www.thebrandbossshow.com
To book a coaching call, click here: Brand Strategy Coaching Call
and follow us on Instagram and Facebook at @thebrandbossshow
Show Summary:
- This Is Me (Behind The Scenes video) (The Greatest Showman movie soundtrack)
- Rocking YOUR Brand in 2020
- New Year, New Me?
- How To Know When It's Time for a Rebrand (Hanover Research article)
- BIG Announcement!
To get your free gift, the Brand Boss Guide, visit: www.thebrandbossshow.com
To book a coaching call, click here: Brand Strategy Coaching Call
and follow us on Instagram and Facebook at @thebrandbossshow
Mentioned in this episode: The Aeronauts, click here to watch on Amazon: Aeronauts Movie
Show Summary:
- The Aeronauts
- Pioneers
- Free Gift! The Brand Boss Guide
- Personality
- Values
- Tone
- Book a Strategy Call: Brand Strategy Coaching Call
- New Year's thoughts: Victories Don't Come in Sizes
For more branding resources, visit: thebrandbossshow.com
and follow us on Instagram and Facebook at @thebrandbossshow
And for branding tips customized specifically for your brand, connect with Rachel on LinkedIn: The Brand Boss
Mentioned in this episode:
Miracle on 34th Street, click here to watch on Amazon: Miracle on 34th Street movie
The Go Giver, click here to find on Amazon and Audible: The Go Giver by Bob Burg and John David Mann
Show Summary:
- The Power of Imagination
- What Kris Kringle taught Macy's about Branding
- Scarcity vs Abundance
- True Customer Service
- Branding Generosity
- Branding Character
For more branding resources, visit: thebrandbossshow.com
and follow us on Instagram and Facebook at @thebrandbossshow
And for branding tips customized specifically for your brand, connect with Rachel on LinkedIn: The Brand Boss
Show Summary:
- Decked in Detroit Detroit Metro Airport
- Home for the Holidays
- Inviting Incubators Koffman Southern Tier Incubator
- Wallyworld Branding
- Ten Million Dollars of Value
- Merry Gristmas! Grist Iron Brewing Co.
For more branding resources, visit: thebrandbossshow.com
and follow us on Instagram and Facebook at @thebrandbossshow
And for branding tips customized specifically for your brand, connect with Rachel on LinkedIn: The Brand Boss
Episode Three Show Summary:
- Why Does Branding Matter?
- The Power of Authenticity
- The Power of Vulnerability
- The Power of Consistency
- The Power of Trust
For more branding resources, visit: thebrandbossshow.com
and follow us on Instagram and Facebook at @thebrandbossshow
And for branding tips customized specifically for your brand, connect with Rachel on LinkedIn: The Brand Boss
Episode Two Show Summary:
- What is Branding?
- Where Did Branding Originate?
- What Does Branding Mean Today?
- How Does Branding Impact My Business?
- The Power of Identity
For more branding resources, visit: thebrandbossshow.com and follow us on Instagram and Facebook at @thebrandbossshow And for branding tips customized specifically for your brand, connect with Rachel on LinkedIn: The Brand Boss
Episode One Show Summary:
- What to expect in this show
- My background
- Why I'm so passionate about branding
- Why branding is a game-changer for you