EPISODE 09

Machine Learning for Marketers, with Jim Sterne

Jim Sterne Author and Founder of the Marketing Analytics Summit

Check out this episode to learn about:

• The artificial intelligence tools that are available to marketers. • The best approach for a marketing team to start using machine learning. • Tips for maximizing your results with machine learning.

Resources/links: targeting.com https://www.linkedin.com/in/jimsterne/

Summary:

Jim Sterne is focused on the application of artificial intelligence and machine learning to marketing. He recently authored the book, “Artificial Intelligence for Marketing: Practical Applications” which deals with the role of artificial intelligence as the biggest change to marketing since the Internet.

In this episode, Jim shares some tips on how your business and marketing team can best approach incorporating artificial intelligence into your marketing plans.