Building rapport is a crucial component of the sales process. The more rapport you build with a customer, the more likely they are to buy your service. Tom and Derek talk about various ways to build rapport and make more sales.

In this episode, we talk about…

• One of the unique ways Tom ever built rapport
• What rapport building is all about
• Finding common ground or having a conversation is not the same as building true rapport
• Some tips for building rapport with another individual
• The power of listening

Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/

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