Re Perez is a Brand Strategist and CEO of BRANDING FOR THE PEOPLE, a leading branding agency that helps emerging entrepreneurs and established small businesses achieve rapid growth, whether it's doubling, tripling or quadrupling their income.
In today's interview, he shares just how to get inside the mind of your ideal client to create the brand that perfectly communicates your value in a way that speaks to them.
Mission: After traveling the world working with some of the top global brands, Re felt a stirring to create more impact. After taking time away to clear his mind, he connected with the powerful mission to bring his knowledge of branding strategy to the everyday entrepreneur and small business.
Mindset: Like so many at the beginning, he wondered if his new business would work. Re shares that "even the best of us have some sort of fear of the unknown." His advice for anyone in this place is to see the big picture, connect with your "why" and know that you have nowhere to go but up!
Marketing: I love the value that Re brings as he shares exactly what hi did to launch BFTP. So many entrepreneurs spend a lot of time and money on things like their logo and website. I've been there too! Ironically, this branding expert spent his energy in other areas and it paid off in a big way. If you're launching your business, you will be inspired to rethink where you spend your time and resources during these early days.
Momentum: It was the bold move to host a branding workshop that began to launch the momentum behind BFTP. Re shares the steps he took to launch that event and how it led to his first wave of clients.
Masterminds: Re is a member of a high level mastermind and not only credits the community with offering support and ideas for his business, but it's also given him another platform to connect with clients. The relationships that are developed in mastermind groups go much deeper than your average networking group. Re credits his mastermind with introducing him to opportunities he would not have had otherwise.
Mastermind Challenge: If I could pull one word from this interview it would be passion. How can you add more passion and heart to your business? Is it through the people you work with? Or perhaps it's the mission you are impacting? Just like Re found his calling to leverage his branding expertise and help small business owners, how can you be more intentional about not just making a living, but making a meaningful impact?
Learn more at mastermindyourlaunch.com