On this episode Bob introduces Lenka Koppova, the Social Media Whisperer to Coaches. Lenka shares her journey of rediscovering her passion for writing and how she leverages LinkedIn and newsletters for it. Lenka emphasizes the importance of aligning marketing with one's purpose and self-care practices.

She also talks about capturing ideas, building consistency on social media, and setting boundaries when sharing personal stories. Lenka further discusses the limitations and negative aspects of AI in marketing and the crucial role of storytelling and authentic human experience. Through the episode, Lenka shares her expertise and practical tips for social media marketing, including building a social media practice, habit, or lifestyle.

Some Key Areas and Topics.

1. Lenka Koppova's journey in discovering her passion for writing

2. Struggles with video as a primary content format

3. Rediscovered her strengths and love for writing during the pandemic

4. Great platforms for writers: LinkedIn and newsletters

5. Enjoys podcasts because it eliminates the video element

6. Aligning passions and skills with marketing strategies

7. Identifying purpose and self-care practices

8. Starting a business as a way to better achieve one's purpose

9. Importance of identifying one's purpose and taking actions aligned with it

10. Self-care should not be neglected

11. Marketing involves relationship building, mindset, and self-care

12. The Personal Brand Business Show

13. Encouragement to subscribe and share

14. Importance of social media in building a unique personal brand

15. Social media content is crucial, especially for coaches and consultants

16. Interview with guest Lenka Kapova, the social media whisperer to coaches

17. Clients capture ideas in different ways

18. Overcoming mindset blocks around social media

19. Emphasis on emotional impact and comparison to others

20. Changing self-image can help individuals use social media more effectively

21. Positive and useful outcomes can be achieved with control

22. Views on AI technology in copywriting

23. Useful tool to have in a toolbox but people need to be cautious of its limitations and negative aspects

24. AI can be used for inspiration, automation, and easing some jobs

25. Cannot replace humans in storytelling and authentic human experience

26. Lenka occasionally works with clients to use AI, but not the biggest advocate for it

27. Importance of storytelling and connection in marketing

28. Too much emphasis on being an expert and showcasing knowledge

29. Humans are left with the ability to tell stories, connect emotionally, and have conversations

30. It is important to set boundaries when sharing personal stories or information

31. Organic marketing and consistency

32. Consistency can create longevity

33. Lenka has been consistently inconsistent with her marketing efforts

34. Building a brand base allows for pivoting and changing direction

35. Capturing ideas is a fantastic resource to have

36. Consistency in creating content

37. Building habit and routine takes repetition

38. Missing a day here and there is okay

39. Mindset of regularly showing up and providing value

40. Don't build up missing time into something massive

41. No need to apologize for missing time

Lenks's website : lenkakoppova.com

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