Today’s episode was inspired by a company called InfusionSoft. There is a rumour that the company is looking to change their name because people have begun to call them ConfusionSoft. This is obviously terrible for their brand, but their thinking with regard to this problem is all wrong. It is addressing a symptom, not the root cause. I am going to do a deep dive into how they should be addressing this problem and I share 3 other stories that demonstrate the incredible power of the root cause mindset to eliminate your most challenging problems for good.

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