Diederik Gelderman Podcast: Recent Episodes
Dr Diederik Gelderman
If you adequately and often (enough) 'recognize' your team members then YOU ARE THE EXCEPTION.
Listen to this Podcast to find out why.
As I sat down to record this video - those words of Jon Lennon popped into my head.
And in 'Days Like These' it's Leaders like YOU who need to step up and lead your tribe through your actions, words and deeds .
YOU - because our supposed leaders aren't actually leading.
There is a huge opportunity here for you to help others and thereby help your team and your practice.
Watch the video - read the transcript - listen to the audio.
Click Here to access your free module Three Practice Threats
To help you through 'Days Like These' - there is a GIFT for you - please use it!!!
The KEY to retaining and motivating team members is exactly the same KEY to having a great relationship/marriage.
Do you know what this 'secret' key is?
Today it's all about the two KEYS to having a high-performing team.
Before we discuss why you need to open your kimono....
Thank you all your feedback on the first two of these 'Making your team great again' videos.
And Thank you also for your suggestions.
So YES - we'll put on a 'Flash' event next month when we can spend ONE entire day together digging deeply into 'teams'.
and so that you can build your own Awesome Practice Team.
Leave it with me for a few days and I'll get you dates and location.
Moving on to today's topic...
Do you trust your team?
I mean - REALLY trust them.
Would you be prepared to Open Your Kimono, Marionette No More and Expose Your Chest??
If you're not, then maybe Making Your Team Great Again is out of your league.
Do you have a 'SUPERSTAR' in your practice?
A veterinarian, a nurse, a receptionist, a practice manager or even an owner who is 'The Best'.
S/he outshines everyone, does everything and is the 'star' player.
Do you know what you need to do with that SuperStar?
SACK THEM / GET RID OF HIM/HER RIGHT NOW
Your practice can't afford to have superstars in it.
Having the right TEAM and culture is essential to the success of your practice.
And being brutally honest, most Veterinary practice teams that I have seen over the last 20 years are dysfunctional.
Many people who work in vet are here only because they would not be able to get a real job in the real world.
Yes - that's brutal and that's the truth.
However there are some extraordinary veterinary teams out there.
Would you like to DISCOVER their secrets!
Today we're starting a 4-part journey to discover their secrets so that you can model them.
Today, in part one I'm asking you do you want to work with a flock of eagles or a bunch of ducks.
Me - I want my team to be ducks!!!
Why - ??!!
Because nature gives us Clues
I'm really sad when I see practices who are in a 'bidding' war with their competitors.... - always thinking they have to be 'inexpensive' or equal in price to other practices.
This is just NOT true.
What I mean is that your clients are only too happy to pay MORE for your services - they really are!
Small daily choices will great your success or demise.
Are you Scott, Brad or Larry - three friends who graduated Vet School some years ago.
One became 'great'
One 'ordinary' and
One - well - I'll leave you to choose your own word to describe him.
They all made small daily different choice
Which one are you??
Small daily choices will great your success or demise.
Are you Scott, Brad or Larry - three friends who graduated Vet School some years ago.
One became 'great'
One 'ordinary' and
One - well - I'll leave you to choose your own word to describe him.
They all made small daily different choice
Read what they did - or listen to the podcast, watch the video....
Which one are you??
Here is a brief summary of what we’ve achieved in my new veterinary practice in the 1st 12 months;
- Turnover up 54%
- Profit up 4 fold on the previous year
- Two non-veterinary staff and one Vet on each day
- Still only open 8am till 5pm on weekdays and 8-12 on weekends
- New clients – approx. 16 per month. Excellent for a one-vet practice in this draw area
- Lots more – read the transcript or watch the video
One last thing…
Is you practice doing AWESOME – in terms of your income and your lifestyle, time with family and kids etc.??
If it’s not then you have FOUR choices;
Change nothing – stay the same
Contact me and we can share some idea – my compliments – 20 minutes. Hit ‘Reply’ to this email
Work with me one-on-one – I guarantee a 5 times ROI and your satisfaction
Join Veterinary Business Academy only for $35 per month – ALL the strategies I used to achieve those results are there. All you need to do is ‘cut and paste’ and apply – ANYONE and EVERYONE can do that.
Are you an unconscious competent or are you a conscious component - or are you somewhere in between?
Do you know why we sometimes 'back-slide' when we're learning and then we beat ourselves up because 'I should have known better'.
Did you know that learning is a series of 4 phases - and when you understand these phases, it's a lot easier to learn more effectively?
And it's a lot easier to be a better trainer / mentor for others.
Listen to this podcast and learn all about learning.
If you want to grow your practice, make more profit and get a better lifestyle, let's be 100% clear - the Veterinary business Academy will take you by the hand and fast-track that for you.
All the strategies, templates, marketing, etc is there ready and waiting for you to use.
All you have to do is the implementation.
Plus, you get private one-on-one access to me as well.
Our member retention for the last 3 years is well over 95% - that must tell you something...
Another resource which comes to you as part of the VBA is over 50 hours of on-going CE - for your vets and nurses.
You get that for free.
If you're undecided - just join for ONE month.
Look around, play with the material
And if you find it's not for you then don't renew.
BUT
I know you're going to love it and stay
For just on one dollar a day - what have you got to loose
Are you bringing home enough money from your Veterinary Practice?
Here is what I mean by that;
- Are you paying yourself a commencial wage?
- Are you paying yourself rent (if you own the building)
- Are you getting a profit on top of that that is equal to the time and effort that you're putting into your practice?
If you answered 'NO' to any of these then this video is for you
Want to learn more about the Veterinary Business Academy? Simply CLICK HERE
As you know I'm always looking for things 'on the edge' to keep you informed.
From GPS, to knowing exactly where your pet is every minute of the day, to microchips reading their heart rate, exercise levels and temperature.
Veterinary Science is really changing and it is a lot more in the hands of the consumer.
Telemedicine is on the rise and soon it will be possible to do virtual pet consultations quickly and easily.
Listen to this interview to learn more.
At about this time every year I do a blog which is intended to push buttons, create ennui, and just generally get you to sit up, notice and then take Massive Action.
My new practice latest update - you can find all the HOW TO in Veterinary Business Academy - step by step - for just $35pm you'd be crazy not to join!!
There's a secret strategy not even my coaching clients know about in this video / transcript / podcast
It's about 3/4 of the way through.
I've made it easy for you to find in the transcript -
Now, I'll let you in on a little secret…..
Do you want to grow your practice?
In the next 10 pages (yes - it's a LONG blog - but it's worth it) you'll discover exactly WHAT I'm doing and exactly HOW I'm growing my new practice at OVER 40%
In this blog I step through exactly what I've done and how you can do it too.
You can copy the strategies exactly as I detail them - or if you want even further depth and insight,
Then join us in the Veterinary Business Academy for only $35.
Would you like to quickly, easily and (best of all) AUTOMATICALLY, increase your annual health check / vaccination recall rate by 10%?
Read the blog, watch the video or listen to the transcript.
Then APPLY this strategy
In today's blog I discuss the three models or ways in which you can grow your practice.
I also share;
- why one doesn't work (this is the one that most vets are using right now)
- which one works the best but is far too 'intense' for most practices
- the middle of the road option which works really well and why you should get on board with that one.
When you decide that this 3rd option is the right choice for you.
Then here's the link to check it out. http://veterinarybusinessacademy.com
When you 'deliver' your path/lab results
do your clients go "Wow" or do nothing.
It's easy and inexpensive to create a "Wow"
and to stand out from the crowd.
We all know about first impressions - formed quickly and last for years.
Your staff induction - is it a WOW or a HO-HUM?
Does it engage your new team members in your practice culture or in your rules, policies and procedures?
Does it set them up for long-term success or failure (BTW - in most practices it's the latter)?
Is it done 'the Disney way', the Apple way, the Nordstrom way or the .............. way?
Again - in most practices it's the latter.
Read on to find out how to create a brilliant induction process that will set your new team member up for brilliance in your practice.
No shows and clients who run late - they stuff up your day, they stuff up you and your team's workflow and they (negatively) impact on your other clients.
As well - they make your whole workplace and team feel - tense and maybe even angry!
In summary - they're a right, royal pain (PIA)
Want to fix it...?
Well - just use the strategies in this short podcast
What is the vet practice owner's and manager's second biggest HATE ?
Did you guess what the 2nd biggest 'hate' of most practice owners and managers is?
It's STAFF MEETINGS - how to have them and how to make them effective.
Did you guess the answer - well done if you did.
In this quick video I talk about;
WHY holding regular staff meeting is one of the MOST IMPORTANT things you can do for you and your practice
and
I share the MAGIC FORMULA to Holding Effective staff meetings
I help my inner circle clients do this it always pays big dividends.
So hopefully, it will do the same for you.
How long does it take before your client decides that they like, trust, respect you and wants you to treat their pet or farm stock.
The answer will shock and amaze you - and also scare the pants off you! No kidding - it will.
And it's all due to what's called 'THIN SLICING'
Read the transcript, watch the video or listen to the podcast and learn what Thin Slicing is and how it affects you.
being a practice owner or manager can be a lonely job, a frustrating job and it can be really hard to stay motivated and 'up'.
- 'motivated and up' is what you NEED to be when you're running a practice and managing a team.
I always receive my dose of monthly inspiration from a CD or a podcast from Business Essentials.
And I have done so since the early 80s.
Today I interview the managing director Nick Shildberger at a time which is a HUGE milestone for BE.
Warmly
Diederik
p.s. - if you want to join me get your own dose of monthly inspiration - then let me suggest that you come and join me by being a BE subscriber.
Nick has been generous enough to oraganise a $100 discount for you. Just go to https://www.businessessentials.com.au/ and enter the promotional code VET2017 in stage 2 of the store to receive a $100 discount off an annual subscription to Business Essentials.
p.p.s. I am NOT receiving any payment or 'kick-back' from BE for this interview and my recommendation. I'm doing this because I believe that this can make a huge positive impact in your life and in your practice
There's a really powerful people managing tool called The Pygmalion effect, or The Rosenthal effect.
Are you using this 'effect' to get more out of your people?
If not, then you should.
It will cost you NOTHING and it really works
Above all, you need to avoid using The Golem Effect.
We hear so much these days about First Impressions being so important when a new clients comes to your practice.
Equally important is EVERY client's Last Impression.
Are you creating a WOW last impression, one which is memorable, leaves them with great feelings, one which has them wanting to come back again and one which they are going to rave to their friends about?
If you say "YES" to that question - then let me ask you - does it happen EVERY time?
Today's blog is about how you can create a great Last Impression EVERY TIME.
Enjoy - and please make sure to implement this top tip in your practice.
It's being used big-time by all the fast-growing practices.
You've got till Christmas to make it happen.
When we're nervous most of us make what are called 'comfort' or 'self-soothing' gestures.
When we do this, at some level the other person know that we're nervous, afraid or not in control.
This happens one-on-one, in a small group and even when you're presenting or on stage.
When this happens you lose all your credibility and power.
Watch the video, read the transcript or listen to the audio to learn what these self-soothing gestures are and how people can tell when you're nervous
Do you think that extending your consultations from 15 or 20 mins is doing your clients a service or a disservice?
The answer may surprise you and maybe losing your clients.
Listen to the podcast to discover the answer and why
When you are meeting with a team member or consulting with a customer or client there is often one easily overlooked 'thing' that can cause that other person to feel 'inferior' and negatively impact on that consultation or the outcome of that meeting.
If you've been taking action on this month's podcasts, then you now have all the elements in place to have an awesome dental month.
And let's go one step further.
Why stop with just one pet dental health month - why don't we make this an on-going dental program for your practice....
Why not make what we've been discussing 'The way that we do this here..."
Think of the great patient outcomes, the really happy clients and...
... - maybe this is important too - the extra cash in your pocket.
This week's podcast is all about making this an on-going system in your practice.
That's what you want your client to think and say when they leave your practice during dental month.
This video is all about building massive value for your client so that they tell all their friends about how good you are!
Aside from not marketing pet dental health month early enough, the next reason why I see this opportunity 'fail', is because no-one has trained the team.
You might think that everyone understands their role and understand the object and outcome of the month, but I'll bet you that the majority of your team don't.
Let's go back to basics and look at dental grading - I'll bet that your team members even grade differently - even the vets.
This blog is all about getting your team on board for pet dental health month.
Would you like to have your BEST pet dental health month ever....
Of course you would!
Use the strategies, tips and techniques that we're going to share in the month of July to make that happen.
Just make sure that you take action.
This is the last of your four-part marketing series for June and it's only for the ADVANCED Veterinary marketer.
The fastest way to jet-propel getting new clients into your practice is to leverage off other local like-minded businesses.
This is called a JV (Joint Venture) relationship.
And almost NO practice that I know actually does this.
It takes a little bit of effort to find the right like-minded business(es) to work with and...
it takes a little bit of effort to set it up.
but once that's done, you can roll this out again and again and again, and bring a steady stream of new A-grade clients into your practice.
In this frantic, fast-paced, modern world, unless you stay in contact with your clients at least every month, you are at a BIG risk of loosing your client to 'the opposition' - another service provider.
And this is because we are all being overwhelmed by so many different advertising mediums.
Staying in contact is easy via newsletters, blogs and the regular use of Facebook
BUT - I see so many practices that can't even collect their clients' email addresses quickly and easily.
Today I show you how to make this process super-easy for your receptionists.
Do you get lots of clients coming into your practice saying; "You guys REALLY care don't you!"
Would you LIKE to get that sort of feedback?
Just apply the strategies that I share in this podcast
I'm sure you know that simply increasing your client retention by 5% to 10% will increase your practice profits by a WHACKING 50%-125%. WOW.
Increasing your client retention is the quickest, easiest and most profitable way to grow your veterinary business - and it's also easier than trying to 'find' new clients.
So - what are you currently doing s to bond your clients with your practice? If you feel like sharing - I'd love to hear.
In the meantime let's get stuck into WELCOMING your client to your practice.
some practices do nothing.
Some practices send a Welcome To The Practice letter - studies show that this will definitely increases new client retention.
The more 'advanced' practices will send a 'Welcome Pack'. This increases new client retention a lot more than just a 'Welcome' letter.
The even more advanced practices send a combination of; welcome letter, welcome email and a series of 'getting to know us' emails over about a two to three week period.
This works gang-busters and results in by far and away the highest new client retention of all.
In today's podcast - I explain EXACTLY what to do and how you need to do it - quickly and easily.
If you 'block', when you're communicating with clients or workmates, then you could be considered to be;
less trustworthy
defensive
hiding something
nervous or insecure.
If your client 'blocks' during a consultation, then they too could be feeling insecure, nervous, defensive or not trusting of you or of what you are saying.
No matter the reason for the blocking - your message is not getting across and therefore the conversation will have less good outcomes.
Certainly not a win-win....
You remember King Arthur, Guinevere, Sir Lancelot, Excalibur and the Knights of the Round Table don't you ~Contact.FirstName~?
Aside from the 'childhood' lessons on morality and Right is Might, there is one other really POWERFUL lesson (about communicating with our clients) which we can learn.
Watch the 5 min video, read the transcript or listen to the podcast....
And then make sure you apply this lesson in your practice (with your entire team)
In last week's newsletter I shared three strategies that help build better connections with clients - and build them FAST.
I hope you've been practicing them.
This week I'm sharing one more simple strategy for you to use.
Read how this one strategy increased the Average Transaction Fee in the 'test' practices by between $4.00 and $5.00.
Let's do the maths.....
A one vet practice doing 15 consults a day x 5 days a week x say 250 work days a year....
$4.00 x 15 x 250
Implementing this strategy can improve your profits by $15,000.
In a two-doctor practice - $30,000.
Etc.
Not bad for something that's going to take you 30 seconds.
Go for it.....
We would all like to build better trust, connections, relationships, rapport (call it what you will) with clients.
And we'd like to do so QUICKLY.
When we do that, the client is more likely to 'accept' or take up our recommended treatments options - for the pet, horse, farm-stock or whatever.
Over the next four weeks, we're going to share quick, easy to implement strategies that work and make this happen.
Today it all about; your smile, your hands and your eyes.
"There's got to be a better way..." was the one phrase that Jobs used incessantly.
All business can and should be done 'better', run better and be better. Including yours!
No matter how good it currently is.
Are you following the Japanese philosophy of Kaisan. If not why not.
Watch this 3:30 minute blog to learn more
Tipping is not something we're big on in Australia - but in most overseas countries it's the norm. That said does it work - maybe or maybe not.
In this quick video I discuss 'tipping' and why you need to tip everyone that you meet from now on.
I was in San Diego a few months ago and whilst I was there, did an interview with Michele Elmas from Dynamic Business Women.
This interview contains over half a dozen simple to implement and highly effective tips that you can use to grow your Vet practice.
When you look at the super-achievers, they all have ONE thing in common; they all know their Vital Functions. These are the functions that ONLY they can do in their business - these are their key functions in developing and growing their business.
What's even more EYE-OPENING is that they limit their Vital functions to just THREE.
Let me ask you; what are your vital functions in your practice? And can you get down to just having three and delegating the rest? When you do your practice growth will astound you.
Let me give you a BIG challenge - will take you just 5 minutes today and will be an eye opener.
Go around and ask each of your team members to tell you their Vital Functions in your practice. You'll be shocked.
Here are 4 VERY easy to implement strategies that you can implement quickly and easily to really streamline and improve your day and to help you become more productive.
Whats more - you'll go home with a lot more verve and energy and be able to so much more enjoy your time off with family, friends, children, etc.
These are just 4 of the over 100 strategies that we'll share at the upcoming Grow Your Practice Insanely Fast, Sanely - Workshop in Perth September 11 and 12 (Friday and Saturday).
I'd like to really encourage you to register - the event will Change Your Life!! Here's the link to learn more and to register https://dgelderman.leadpages.co/ch2/
I was recently 'eavesdropping' in a practice in California and saw a Receptionist turn a disastrous Customer Service situation into a winner.
She used THREE Simple Steps to do this.
There are just two things that I want to talk about today.
I am just wondering about you and your Veterinary practice, whether you are a nurse, receptionist, a vet, a tech or who you are in your practice. Do you make yourself remember those little things about people that make that extra difference and then they come back to you for that? That little bit extra. Do you do that? Are you memorable for your clients like this waiter was for us?
To us, in our practices, when we remember these little things about our clients that come in, it will make a difference to the patient outcome because when you remember the things about your clients, they will bond to you and therefore it is going to be easier for you to get them to engage in and accept the required, the recommended care that their pets needs and you are also going to be able to convince them about that care more easily.
Remember – we like doing business with someone we like, we trust and we respect – and doing those little things – like the waiter did – will make you more likable and trustable. And therefore your client will accept your pet-care recommendations more readily
Why is a coffee shop like a veterinary practice? Not sure - let me explain.
I go to the local coffee shop every morning.
It gives me a chance to get into the car; go for a 2-3 mile drive, and get a cup of coffee.
My barista, was really distracted and fluffing around. And, he said, “We’ve got some food in and some snacks and the boss has told me that I need to tell you about it. I am really uncomfortable because I am not a sales person. Just my talking to people about this is slowing my day down. I am really uncomfortable.”
He really wasn’t doing himself or the coffee shop or in fact me, any favours. He’s been forced by the boss to do the up-sell and he thought it was for the money.
I also hear this in veterinary practices when a practice owner comes along and says;
- “Hey, what about rather than selling 3 packs, we ‘make’ the client by 6 packs?”
- “Rather than the 250ml shampoo, we get them up to a 500ml shampoo?”
- “If they buy the shampoo, then bundle a conditioner in with it.”
- “If they are having surgery, we need to sell them bloods and fluids.”
There are nurses, receptionists, techs and even doctors in a lot of practices that are asked by the owners, their practice managers to do these up-sells.
That is why the coffee shop and the veterinary practice are the same because the staff in both those situations are uncomfortable about doing up-sells.
I went to the coffee shop owner; “Why are you making your baristas do up-sells?”
He said, “I am not MAKING then do up-sells. We have clients here early in the morning, every morning. They get up. They are like you. They’ll do some work and then they are off to Sydney or wherever. They are just rushing through here to get a cup of coffee. They haven’t had breakfast or they haven’t had anything decent to eat. What I am doing is, I got this range of really healthy food in. Breakfast snacks that you can eat on the go. Or sit down quickly and eat them in five minutes or take them in the car – so that they’ll have all the energy they need to get them through to lunch.”
He said, “I just want the baristas to introduce these products to the clients because I know when these guys and gals have missed / skipped breakfast and they drive an hour and a half to Sydney and when they get there, their energy levels are going to be depleted. They are going to feel like, excuse me, crap. They are going to function like crap as well.”
I said, “Did you tell your baristas the reason you got those healthy snacks in?”
“No. I thought they would join the dots and know that I wasn’t going to rip clients off.”
That was his problem. He’d done the right thing but he hadn’t told or trained the team as to WHY he was doing it.
Moral of the story. If you want to introduce something NEW to your team, then explain to them why you are doing it.
Let’s talk about up selling a three pack to a six pack. You would tell your team, Hey. Look. Fleas are a problem. Dogs scratch. They get hotspots. The owners are really upset, etc. The reason is that these people will buy three months’ worth of flea control. It runs out. They say, ‘I will go get it tomorrow’. They don’t go tomorrow. They only get it in 2, 3, or 4 weeks. There are plenty of studies on this.
And only then do they will get it. They will be 3 or 4 weeks late. By then, they have had a flea plague burst through. The whole environment is contaminated.
It’s going to happen four times a year with a 3 pack. If the client buys a 6 pack you ‘up-sell’ to a six pack, that’s only going to happen twice a year.
You are doing it to help improve the patient’s life, improve the quality of the client’s life.
Another example. - Fluids or bloods with surgery.
It could be that you’ve trained the team as to ‘this is the way we do it here’, but does your team really understand the importance or the value of blood testing or IV fluids. They may or may not. I know plenty of practices where the owner said, “Absolutely, they understand”. And I go and talk to the team and they don’t quite understand it. They (again) think it is a money making exercise.
When you are trying to educate your team as to improving sales, adding on sales, cross-selling, up-selling (all ethical), it’s really important to go back to the root reason for making this happen...
It’s not just the way we do it here, it is in the pet’s, it is in the owner’s best interests.
If you are trying to instigate a program to sell more ethical stuff to the clients and patients, then go right back to the core reason why your practice exists; to ensure that every pet lives a longer and happier life, to ensure that every client has the best opportunity for looking after that pet during that pet’s life.
The next time I went to see that barista, he approached me differently. “Diederik, I know you get up 5-5.30. Did you have a chance to eat something healthy before you came here for your cup of coffee this morning, something to keep your energy levels up till lunch-time? If you haven’t, I have got some really healthy snacks for you that you can eat on the run.”
Did I take some? Yeah, you bet I did.
Hi. It’s Diederik here. Speaker, Trainer, Author of 4 published books, and Founder of Business Productivity Academy and Turbo Charge Your Practice.
What’s your pricing strategy?
That question that gets the ‘Stunned Mullet’ look from a lot of practice managers and owners.
- “What? Pricing strategy? What do you mean? What’s a pricing strategy?”
That’s why they are not making any money because they have never thought their pricing through. They have never developed, implemented or thought about their pricing strategy or their pricing model.
That’s one of the key reasons that we are devoting a whole session in the workshop in just 9 days’ time to that particular topic, Pricing and pricing strategies.
You can register for the event using this link; https://dgelderman.leadpages.net/ch2/
Our margins have been squeezed. And arguably, more margin squeeze over the last 20 or 30 years than it has been in any other industry. There’s so much red tape. There’s so much compliance stuff that we’ve had to do in our practices that we haven’t charged the client for that, our profitability levels have seriously shrunk.
A February 2015 IBIS study (Melbourne). According to their forecast, our profitability is going to shrink by another 3% over the next couple of years.
Now, I don’t know how you feel about your current profitability and whether you are happy with it or not. Realistically, there are only a few practices that are making good profit.
So, what are you going to do about it?
You need to look at and determine and investigate your pricing model or pricing strategy and come and develop a pricing strategy that is going to help get you out of that hole.
There are lots of different ways that you can do this.
- You can read books.
- You can listen to a DVD.
- And another one, some blatant, plain, simple advertising here, come along to the workshop in nine days’ time and spend a whole session going through pricing strategies with me. The event is $349 and you recoup this in the first morning that you come home and you implemented your new pricing strategies in your practice.
You can register for the event using this link; https://dgelderman.leadpages.net/ch2/
I have cut it down and attached the ‘pricing’ worksheet from the event (summarised to a nine page doc.)
I am going to read a comment that I have actually back from quite a number of clients where we’ve talked about pricing and put a strategic strategy in place. “I just don’t know why I was so worried about the impact of a pricing change like this. I wish I was forthright with my prices years ago, instead of absorbing supply increase. I wish I had known what I know now.”
A lot of Veterinarians, a lot of practices want to increase prices. They know they need to increase price. And yet they feel “Ah! I am scared.” All sorts of reasons. If a step by step staged ‘how to do it’ program on how to increase the prices that need to be increased was available, would you feel more comfortable in going ahead and increasing some prices?
And again, when you come to the event, you will get that step by step program.
That’s the tip of the iceberg. They are the first nine pages of the thirty-five pages that you are going to get at the workshop.
Here is more of the pricing strategy section at the event.
- The psychology of pricing.
- Reviewing the responsibility for pricing. Who is responsible?
- Reviewing your pricing policies.
- Studying the justification
- ‘Why you need to?’ reasons for price increase.
- Supplier and competitor considerations. What do you need to think about with respect to your suppliers and competitors to instigate a different pricing policy.
- Pricing and staff. The people that are most resistant to a change in pricing strategy are the Team members.
Even just implementing these nine pages is going to be really valuable to you and for you and it’ going to help you be more profitable.
To learn how to get it past your team, come to the event. It’s going to be an awesome event. We are going to record it for your on video and audio so that you can take that material back to the practice and watch it again and again and again and show it to the team as well.
- Insane Productivity on Day 1.
- Insane Veterinary Practice Growth on Day 2.
- Friday the 20th and Saturday the 21st.
Use this link; https://dgelderman.leadpages.net/ch2/
That’s it for me. I will see you in the next blog. Bye for now.
Hi. It’s Diederik Gelderman here. Speaker, Trainer, Author of 4 published books, and Founder of Business Productivity Academy and Turbo Charge your Practice. Welcome.
If you remember previously we talked about;
- your vital functions,
- your vital priorities and
- vital goals.
Metrics are measuring devices. You use metrics all the time if you are treating a skin case, an ear case. You measure your patient outcomes.
- BUT - in every, every, every practice, there are three or four vital measurements, vital numbers, vital metrics that you can track and measure that will show you whether your practice is improving or going backwards.
It is only if you know where you are going and if you know where you are (your metrics), that you will actually achieve that little chalet by the end of the day.
Sometimes, you deliberately need to go off the track to avoid a problem and then you need to know how to get back on track. And you do that by following the metrics.
In each practice, the metrics that drive the success of the practice are different.
By knowing what you want to achieve, you can decide on your metrics. You can look and find half a dozen or ten or fifteen different numbers. And when you’ve got those, you’ll look deeper and say well these fifteen will actually occur because of these five or ten. And when you’ve got those five or ten, you can say that those typically occur from these three or four. So you can find the success metrics for your practice.
In my world a metric for EVERY practice should be revisit rates from primary disease cases – this should be 32%.
In a practice that is focused on wellness care, another metric that I use a lot is annual health check or vaccination revisit rates. This should be 85%.
There are many others you can use.
- dentistry.
- new clients coming in by referral.
- new client numbers.
- lost client numbers.
They are just some examples for you...
In 10 minutes, I have talked about what we are going to spend three or four hours talking about at the workshop on the 20th and 21st February in Sydney.
And in today’s video and the previous video, I have just touched the tip of the iceberg with respect of what we are going to be talking about at that event.
On Day 1, we are going to be going much deeper and sharing all productivity tools from Branson, Jobs, Buffet, Gates, and all those super achievers. You know, that these guys achieve much, much, much, much, much more than common mortals like you and me. And that is not because they are super-people. They are super-achievers but they are not super-intelligent, super-smart, they are not super-people.
You and I can copy and model exactly what they do and get the same outcomes that they do. I have studied them for the last six years. Over the last six or twelve months I have condensed their strategies into material that I can share directly with you and you can go home and directly apply them to your life and to your practice.
You too can become a super achiever. You can achieve five or six times what you currently do in a quarter or a third the time.
So come to the workshop, 20th, 21st of February 2015 in Sydney at the Radisson Hotel on Liverpool Street.
Use the link on the email or the link that Michele has put on the screen here today to sign up. https://dgelderman.leadpages.net/ch2/
It’s a workshop. In other words, you will be working. And also there is some preliminary work that you get to do before the event.
I would love you to bring a second partner because when you get back to the practice to implement the material as Winnie the Pooh said, “It is always easier with two”. So, it is a lot easier to implement the things when you go home with a second person.
So, that’s it for today. Join us at the event. Learn how to be a super achiever. See you in February. Bye for now.
Hi. It’s Diederik here. Speaker, Trainer, Author of 4 published books, and Founder of Business Productivity Academy and Turbo Charge Your Practice.
What’s your pricing strategy?
That question that gets the ‘Stunned Mullet’ look from a lot of practice managers and owners.
- “What? Pricing strategy? What do you mean? What’s a pricing strategy?”
That’s why they are not making any money because they have never thought their pricing through. They have never developed, implemented or thought about their pricing strategy or their pricing model.
That’s one of the key reasons that we are devoting a whole session in the workshop in just 9 days’ time to that particular topic, Pricing and pricing strategies.
You can register for the event using this link; https://dgelderman.leadpages.net/ch2/
Our margins have been squeezed. And arguably, more margin squeeze over the last 20 or 30 years than it has been in any other industry. There’s so much red tape. There’s so much compliance stuff that we’ve had to do in our practices that we haven’t charged the client for that, our profitability levels have seriously shrunk.
A February 2015 IBIS study (Melbourne). According to their forecast, our profitability is going to shrink by another 3% over the next couple of years.
Now, I don’t know how you feel about your current profitability and whether you are happy with it or not. Realistically, there are only a few practices that are making good profit.
So, what are you going to do about it?
You need to look at and determine and investigate your pricing model or pricing strategy and come and develop a pricing strategy that is going to help get you out of that hole.
There are lots of different ways that you can do this.
- You can read books.
- You can listen to a DVD.
- And another one, some blatant, plain, simple advertising here, come along to the workshop in nine days’ time and spend a whole session going through pricing strategies with me. The event is $349 and you recoup this in the first morning that you come home and you implemented your new pricing strategies in your practice.
You can register for the event using this link; https://dgelderman.leadpages.net/ch2/
I have cut it down and attached the ‘pricing’ worksheet from the event (summarised to a nine page doc.)
I am going to read a comment that I have actually back from quite a number of clients where we’ve talked about pricing and put a strategic strategy in place. “I just don’t know why I was so worried about the impact of a pricing change like this. I wish I was forthright with my prices years ago, instead of absorbing supply increase. I wish I had known what I know now.”
A lot of Veterinarians, a lot of practices want to increase prices. They know they need to increase price. And yet they feel “Ah! I am scared.” All sorts of reasons. If a step by step staged ‘how to do it’ program on how to increase the prices that need to be increased was available, would you feel more comfortable in going ahead and increasing some prices?
And again, when you come to the event, you will get that step by step program.
That’s the tip of the iceberg. They are the first nine pages of the thirty-five pages that you are going to get at the workshop.
Here is more of the pricing strategy section at the event.
- The psychology of pricing.
- Reviewing the responsibility for pricing. Who is responsible?
- Reviewing your pricing policies.
- Studying the justification
- ‘Why you need to?’ reasons for price increase.
- Supplier and competitor considerations. What do you need to think about with respect to your suppliers and competitors to instigate a different pricing policy.
- Pricing and staff. The people that are most resistant to a change in pricing strategy are the Team members.
Even just implementing these nine pages is going to be really valuable to you and for you and it’ going to help you be more profitable.
To learn how to get it past your team, come to the event. It’s going to be an awesome event. We are going to record it for your on video and audio so that you can take that material back to the practice and watch it again and again and again and show it to the team as well.
- Insane Productivity on Day 1.
- Insane Veterinary Practice Growth on Day 2.
- Friday the 20th and Saturday the 21st.
Use this link; https://dgelderman.leadpages.net/ch2/
That’s it for me. I will see you in the next blog. Bye for now.
I don't normally send a blog on a Thursday but I've had such GREAT news from your Insane Practice Growth workshop sponsor CH2Vet that I just HAD to send this email today. Here's an email I've just received from Elise Moran at CH2Vet today....
"If they are regular CH2 clients trading strongly, we will do one for one, as we like to reward loyalty. If they are not loyal CH2 users, we will give a free ticket (with every ticket purchased) if it is attached to a $5k one-off order, of products in stock. Even for a single vet practice this should be about 2/3rds of the months requirements, so easy enough to do. I have tentatively ear marked 3 FREE tickets for you to give out."
Hey - as you can see, there's a limit of THREE FREE Tickets - if you want to reserve your free seat, then email me on dge@turbochargeyourpractice.comimmediately and I'll pass your detail onto Elise Moran at CH2Vet
Moving on....
I've also had quite a few queries about the event and so I thought I'd answer them in a quick 6 minute Video
BTW you can find out more and register here
https://dgelderman.leadpages.net/ch2/
I was also asked what sort of material and 'stuff' that I'd be sharing.
So I've included one of the workbooks from the 90 minute session - on 'Your Success Vitals'. Even if you don't come to the event this workbook will be super valuable for you.
And honestly - I'm hoping that you'll see such value in this worksheet that the thought of getting another 9 of these will MAKE you want to COME to the workshop - it's sort of like an Ethical Bribe :-) . That registration link again is https://dgelderman.leadpages.net/ch2/
Hi. It’s Diederik Gelderman here.
The constant theme I’m hearing in practices is “I am stressed, I am overworked. I am overwhelmed. I can’t cope. I can’t handle it.” And things on those lines.
It may just be this time of the year or the life we lead or the fast pace of everything with our smartphones and 100 channel TVs, trying to making ends meet, the economy being what it is, etc. – everyone is overwhelmed
There are 4 groups of practice owners
‘Unengaged’. Sitting in front of the TV with their Doritos and diet cokes.
‘Over motivated Underachiever’. Go from event to event, buy the DVDs, read the books and listen to the CDs. They have all the information and all the knowledge but they don’t do anything with it.
YOU and Me ‘Overwhelmed Overachievers’. Get the information AND we apply and implement it. But the problem is we are working 70, 80, 90, 100 hours a week just not efficiently and productively and it is at a hell of a cost of our family, our friends, our loved ones, our life even, our health, our fitness, and our free time.
Working like crazy, like a crazy person really. And yeah, ‘achieving’ but at what cost, what cost? And that’s where I have been myself till fairly recently.
‘Stunningly Successful Super Achievers’. We all know them. Jobs, Branson, Gates, Buffett, Steven Covey, etc. Just to name a few.
They achieve MORE than the overwhelmed overachievers. But they do it with elegance, calm, panache, almost as if they are floating through life achieving all this stuff. They do it in a tenth of the time that you and I do it in. They don’t spend 70 or 80 or 100 hours a week. They work 10 or 20 hours a week.
The Fortune 500 CEOs, the Buffett, the Bransons and the Jobs, they have the strategies, down pat and so they spend only 27, 28 minutes a day managing a multibillion or multimillion dollar company because they know what to focus on. They know what to do. They do it with elegance, with panache, with calm, with decorum, and they achieve unbelievable outcomes.
Have you ever seen Richard Branson stressed? He is always the super cool dude. The same with Jobs. The same with Buffett and Gates.
I have been studying these guys for 6 years and I’ve spent the last 6 months condensing this material down to concrete, practical, applicable strategies that are easily implemented and applied to Vet.
That is why I have put together the workshop that is on the 20th and the 21th of February in Sydney.
Day 1 is on how to become like a Branson, like a Jobs, like a Gates, like a Buffett, like a Steven Covey.
Day 2 specific practice building growth strategies that with your new knowledge and with your new systems of management, that you will be able to apply quickly, easily, and elegantly in your practice and have your practice just go stratospheric with growth.
MY GUARANTEE, when you come to the workshop and learn those strategies, and apply those strategies to your life and your practice, your life will spin around. You will have a totally transformational outcome.
That is what this workshop is. It is transformational. I guarantee it. Take me up on it. Come to the workshop. If you don’t like it, ask for your money back, no question asked. Absolutely, that is my guarantee.
There are a few seats left. Here’s the link https://dgelderman.leadpages.net/ch2/
Here’s that link again; https://dgelderman.leadpages.net/ch2/
You’ve got 11 months of 2015 ahead of you in which to make this your best year ever. And I guarantee you that when you come along, learn these strategies and apply them in your practice that this year will be your best year ever.
Here’s that link again; https://dgelderman.leadpages.net/ch2/
Hi. It’s Diederik Gelderman here. Speaker, Trainer, Author of four published books, and Founder of Business Productivity Academy and Turbo Charge Your Practice. Welcome.
Looking forward to the Sydney event on 20th and 21st of February. If you haven’t signed up for this workshop yet, the tickets are going fast.
https://dgelderman.leadpages.net/ch2/
My thoughts on wellness plans.
To learn more about wellness plans in depth and to get some examples of wellness plans that you can implement in your practice immediately, plans that work come to the workshop.
There are plenty of wellness plans that don’t work. You will not get one of those. You will get one of those that do work.
Banfield, Vet West in Australia & Greencross in Australia have them. Those three practice wellness plan models are the best around that I can find at the moment.
When you come to the workshop event, I will actually give you some specific websites that will tell you exactly how and why these plans work, all the specific details and all that sort of stuff and the specific steps on them.
First; what wellness plans do really well is they minimise missed charges.
They are good in practices with high staff turnover. The new staff members come in and all these new staff have to do is learn about are the practice’s wellness plan.
It is also really good where you’ve got poor staff training methods.
Wellness plans become a focus for everything you do in the practice including talking to the clients.
They make care more affordable. And because it is paid on a monthly basis, more people take it up.
When you sell wellness plans, you are actually selling discounted services. In the Benfield model, the services at about 55%.
What percentage of clients would have booked those services at the normal price if you did not have a wellness plan?
We will talk about that in detail at the workshop event.
Do wellness plans promote the use of extra services?
I receive probably a phone call every 2 or 3 week from a practice who says, “Hey Diederik, can you help me out? I have a wellness plan in place and it is driving me nuts. I only got a wellness plan because my competitor up the road or up the street has one, and my clients said they wanted one from me or they’d go to the other practice. I did what they wanted me to do and that is driving me broke”.
So, a couple of thoughts here.
Don’t include high margin stuff in your wellness plan. Flouresceins, Shirmer tear tests, diff-quicks, gram stains, they are high margin things. Skin scrapings, sticky tape impression smears.
Statistically people will come in 2.3 days earlier.
Clients will come back more often.
With wellness plans your margins are cut dramatically. You get busier but your margins will go down. Mark-ups will go down. And also your net profit will go down. So, your actual dollar profit might go up, but your net profit will go down. So, more work to get less outcome.
Most people pay monthly so that levels out your cash flow.
I have got some stuff here about wellness plans from a group of practices that remain nameless. I looked at A, B, C, D and E clients.
- A clients, there was virtually no increase in use of practice services.
- B clients increased or improved their spend by 58%.
- The C clients by 88%.
- The D clients by 138%.
- The E clients, 160%.
Now, the roadblocks.
- Training the team.
- The team accepting wellness plans.
- The logistics of putting the monthly payments through.
- Now, in most wellness plans, the visit is free. The revisit is not. That causes, in a lot of practice, a lot of headache, a lot of miscommunication with clients.
- In a lot of cases there is confusion about wellness plans and paid insurance,
- You also need to educate clients about the difference between wellness and illness.
- What do you do if the patient dies? What happens to the money that the people had invested in the wellness plan?
- What about if they move out of town and you are a single site practice, you’ve not got another site that you can refer that client to in a new town? What do you do with the money?
- And then, what about in a situation where you’ve got a wellness plan and it is paid monthly and let’s assume it’s for a young dog, they are getting all their vaccinations, they are getting their spey or castration, they are getting their heartworm, they get their annual flea-tick pack. And then they move out of town. Or they stop paying.
Some thoughts about how and where wellness plans work best. Just have wellness plans for senior citizens, just for the senior pets.
In Sydney on 20th-21st of February 2015, we spend much, much, much longer going into real depth about wellness.
I will give you FOUR wellness plan models that are working in practice. You can take these wellness plans and implement them in your practice. All done for you.
There’s a lot of reasons to come along. Sign up for the workshop. It is only $349. Bring along a second team member. Remember when you go home and there are two of you there, you are much more likely to implement. I’d love to see you at the event.
Here’s the registration link https://dgelderman.leadpages.net/ch2/
.
It’s Diederik Gelderman here. Speaker, Trainer, Author of 4 published books, and Founder of Turbo Charge your Practice and Business Productivity Academy.
I want to answer some questions about the workshop on the 20th and 21st of February in Sydney.
- 2-day event, Friday and Saturday.
- 8.30 start and a 5 o'clock finish on both days.
- Sydney CBD.
- Investment $349
https://dgelderman.leadpages.net/ch2/
Day 1 is building your time management, your success management, your mindset, your belief system. And putting a system in place for becoming insanely productive.
Day 2 is Veterinary specific business building strategies.
So, Day 1 Insane Productivity.
We look at the strategies from Branson, Jobs, Buffet, Gates, Oprah Winfrey, Jim Collins and from many other people that are super achievers.
Why have I done this? I have seen so many practitioners (and most likely you are one of them) go to events and they come home all fired up with enthusiasm and they have all these things that they want to implement. They get back to their practice and typically 2 - 5 days later, their enthusiasm just wanes and they just don’t ever implement anything.
So I have put Day 1 together of this workshop so that you go home with the strategies that these super performers, have developed, strategies that work.
Whether it is a multimillion corporate business or whether it is a one man, one woman vet show. These strategies work.
- On Day 1, you will learn how to implement.
- On Day 2, you will get the stuff that you can implement, can take home and apply in your practice and your practice will go absolutely nuts. It will go bananas with these business building strategies.
This is a workshop. This is not a thing where you are going to sit back and relax or laze around, or daydream. You will be working.
You will come away with completed worksheets that you can use immediately in your practice. It is hands-on. It’s limited to 41 people. And, this is the only event I am doing in Australia this year at this stage.
https://dgelderman.leadpages.net/ch2/
Day 1:
Overcoming Your 4 Productivity Crashing Addictions.
Next is Breakthroughs For Growing Big.
The third topic is Your Success Vitals.
We talked about your success vitals in the last video. We talked about your vital priorities, your vital functions, your vital metrics and then your vital transformations.
Then, Your Massive Transformation Formula.
There is a very simple three-part formula that will allow you to implement these new strategies into your life and into your practice VERY easily.
Last session, Day 1, Building Your Support Team.
Whether you like it or not you are not going to achieve this on your own, you need a support team.
Day 2:
‘Agility and Responsiveness’.
To be a successful veterinary practitioner or owner in the modern age, you need to be agile and responsive. And many of us aren’t. A whole session on how to develop agility and responsiveness.
Circular Viralocity.
A lot of Veterinarians are not interested in social media and they think it doesn’t grow their practice. But when you implement these strategies, you will absolutely blow your marketing and your practice growth out of the window. Stratospheric.
‘Pricing’.
Have you got your pricing strategies right? Many people ask me: “How much should I mark things up? What should I price this? What should I charge for this? What should I charge for that? I don’t know what to say for the charge. I have asked my accountant and he has told me that he doesn’t know. I have been to benchmarking studies. They confuse me”.
There is a 25-page worksheet that you will go through to help you get your pricing right.
Then, the simple missed opportunities that are costing you megabucks.
As part of the preliminary work, you will actually get a ‘Missed Opportunities worksheet’ to complete with which you will work during this session.
Then, The Three Keys to Growing Your Practice.
When you bring everything down to the nuts and bolts, there are only just three keys to grow your practice. We explore them in depth and we show you how you can increase each of those three ways by 10%. Dead easy, falling off a log easy.
Then Wellness plans.
We go into the wellness plans in detail. I will show you what GreenCross does and what VetWest does and what Banfield does. Why their plans work. Where they don’t work. The pitfalls, the upsides, the situations under which it is going to drive you bust and how to avoid this.
That’s it.
- 2 days. 8.30 start, 5 o'clock finish
- Early finish on the Saturday so that people can catch planes.
- Limit 41 people.
- Investment $349
https://dgelderman.leadpages.net/ch2/
Don’t come if you are not prepared to put in the work when you are there. This is a workshop. It’s not a sit back on your backside and enjoy the festivities type of event. You will come out with concrete strategies that you can immediately implement in your business.
So that’s it for me. Diederik Gelderman here. See you at the workshop. Bye.
https://dgelderman.leadpages.net/ch2/
I have become fascinated by productivity and how the super-achievers manage to get through the things that they do with so little apparent effort. People like Buffett, Branson, Gates, Steve Jobs and Steven Covey. They seem to be supermen, superheroes in their abilities to be get through stuff.
Most of my life I have been one of these overachieving, overdoing type of people. The difference between me and you and those above, is that we are doing it and doing it and working 70 - 100 hours a week and not achieving what these guys are doing in 20 - 30.
So, the four things that they do are the vital functions, vital priorities, vital metrics and vital transformations.
If you were in a car accident, and went to the hospital or the emergency ward, what do you want the doctors in that emergency ward to concentrate on? Your extremity issues or the vital issues?
In Veterinary practice, we have vital functions, vital priorities, vital metrics, and vital transformations. And yet most practice owners, practice managers, people that run the business, concentrate on the extremity issues.
And that is the big difference between the Bransons, the Buffets, the Jobs’ of the world and us. Buffet, Brandon, Jobs, Oprah Winfrey, Steven Covey, all those people, Gates, Trump, all concentrate on the vital issues of their business not the extremity issues.
Concentrating on the vital issues is much, much, much more important and it’s also harder to do.
Just a little bit off topic and also on topic.
I am hosting a PRODUCTIVITY workshop in Sydney on 20 and 21 February 2015.
Day 1 insane productivity. I have taken all these strategies from these top guys and girls and put them together in a 1-day format for you.
On day 2, insane practice growth - specific practice building strategies.
So Day 1 underpins Day 2 – because I want to be 100% sure that you will go home and IMPLEMENT!
https://dgelderman.leadpages.net/ch2/
Your Vital Functions. Do you know what your vital functions are? You should only have 2 or 3. What are your 3 key functions?
These are the vital things that you do for running and growing your veterinary practice that no-one else in your practice can do.
Now, I am going to challenge you to write down your 3 key functions and then by using a stop watch, measure EXACTLY how much time you spend EXCLUSIVELY carrying out your Vital Functions every day – for one week.
ONLY when you are doing your vital functions, click that stopwatch to start and when you finish doing your vital functions, click it to stop.
You are going to get shocked at how little time you actually spend on your key vital functions. If you spend 30 minutes (daily) on those key vital functions, I will be surprised.
Let’s now talk about the concept of vital priorities. Vital functions are the big overarching things we have just talked about. Vital priorities are your three priorities that drive you to achieving those vital functions.
I will finish up on this topic in the next couple of videos. But I suggest you try Buffet’s method of goal setting or you can call it ‘the Buffet method of prioritisation’.
Step 1: Write down every single goal that you have. Write them down. Everyone can do that.
Step 2: Number the top three. Pick out three and put 1, 2, 3 next to them. You can do that.
Step 3: This is where Buffet differs. Write down THE three and take all the other ones and throw them out. So you think “Diederik, Hey, Hang on. I can’t do that. I can’t do that. I want to have the rest of them sitting on the side here, so that I can show them a little bit of love occasionally. If I’m bored with these top 3, then I can do something else. I can work on it”.
No You Can’t….
That’s why Buffet is Buffet. That’s why Richard Branson is Branson. They all use that method.
Top 3. Throw out the rest.
We’re going to leave it here for today; the challenge for you is the stopwatch test and getting your 3 priorities, your 3 goals and throwing out all the rest.
Come to that February 21/21 workshop, learn the strategies from these super-achievers. It is a very limited workshop because it will be a hands-on workshop.
- It’s $349. That’s peanuts for the outcome you will get.
- Day 1, insane productivity.
- Day 2, insane practice growth.
See you there or see you on the next video. Bye.
What really frustrates me is that so many practices think and make Veterinary business really, really, really complex.
It doesn’t have to be…
And in fact complexifying Veterinary business defeats the very purpose.
Veterinary business is really, really, really simple and there are only five foundational steps or ideas or 5 foundational concepts that you need on which to build a highly successful, highly profitable Veterinary business.
- And, marketing is not one of those 5 foundational steps!!
I’m giving you access to a new training series called ‘Veterinary Business Made Easy’ (‘Veterinary Business 101’)
So in this training series, we go through those FIVE foundational concepts that will allow you and in fact if you follow those 5 foundational concepts it will be impossible for you not to develop an awesome Veterinary business including one that’s profitable.
You will receive 4 training videos, going for about 20 minutes each over the next 4-5 weeks. Each video has really concentrated, condensed content, just the core and key concepts that you need to know.
These are the 5 basic concepts that you to run your Veterinary business practically, easily, simply and profitably. This is a great way to start a new chapter of your Veterinary business life, by simplifying what you are doing in your practice and concentrating on JUST those 5 key areas and growing your practice.
Now, if your more ‘advanced’…
For you, I’ll give you access today to one of the workshops that I did last year. And it was a by invitation only workshop, it wasn’t published, it wasn’t advertised, and it was really only a by invitation for my high end clients.
And I’ve transcribed that workshop and turned it into Special Action Report.
You’ll get access to that 76 page document of really high-end super practice growth strategies.
When you read this document you won’t see a lot of reference to the word ‘Vet’ or ‘Veterinary’. Yes, there is some patient and client stuff in there, but what we were trying to do in that workshop we were doing a ‘head-spin’ to make people take the concept of veterinary practice, park-it and turn it into a Veterinary business.
- So I’m also doing a webinar on ‘Veterinary Business Made Easy’.
It will be a 60-70 minutes webinar and it will interface with the on-line training series.
Certain people like learning through webinars rather watching videos because they can do Q and A. And you’ll be able to ask questions that specifically relate to your practice, to your Veterinary business.
There is something here for everyone…..
Bye for now. I look forward to seeing you on the training series ‘Veterinary Business Might Easy’. Bye for now!
I know that what I say in today's video is going to rub some people up the wrong way and annoy them and NO - I'm not sorry and I make NO apologies.
It's time we faced up to some realities in 'Vet' and this is the right time (of the year) to do so - because in just on a week there's a New Year coming and we can decide that "enough is enough, I just won't accept it anymore" and make some changes to make sure that 2015 is your BEST year ever.
If the video offends YOU - then YOU are the very person that I'm talking to (on the video) - just get over it and do something! Stop complaining!!
Over the last 5 weeks we've waged a war and we've won it - you tell me that you now have a MUCH better understanding
of your practices finances and productivity and how to maximise your financial future.
Well done you!!
To help you even more and to delve even deeper into your practice's finances and to become a real STAR, a MASTER in this arena, there's one more fantastic tool available to you that will really help you excel financially and help you get back control of your life and of your practice.
This tool is one of my exclusive one on one coaching tools (normally reserved for my personal clients) and it will really MOVE THE NEEDLE for you - it's called Veterinary Practice Finances Made Easy.