Twitter is a United States-based company that is the 7th most popular social media worldwide and the 9th most visited website globally in 2021. However, throughout 2022, Twitter and Elon Musk, a well-known multi-billionaire for his Tesla and SpaceX companies, have had an on-and-off acquisition deal for Twitter. This deal’s repercussions could change how businesses can effectively digitally advertise their products on the platform.