The Super Bowl has been one of the most lucrative earning events each year making this year's game no different. For years it has brought in major profits through media coverage, ad revenue, and ticket sales. The extravagant Super Bowl LVI featured the Los Angeles Rams battling with the Cincinnati Bengals leading to a 23-20 victory in favor of the Rams. On top of the nail-biting game, was the all-time great halftime performance by artists Kendrick Lamar, Mary J. Blige, Snoop Dogg, Dr. Dre, Eminem, and 50 Cent.