Show Notes In today’s show we interview Bryan Eisenberg is the co-founder and CMO of IdealSpot. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing keynote speaker.
Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.
Also in the show Here’s just a few things you learn from this remarkable Conversion Rate genius;
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Success Quote * Be better today than you were yesterday.
Recommend Resources * Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath & Dan Heath * http://www.psychotactics.com/podcast/ shaun dezousa * Buyer Legends: The Executive Storyteller’s Guide * Always Be Testing: The Complete Guide to Google Website Optimizer * Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing * Call to Action: Secret Formulas to Improve Online Results * Persuasive Online Copywriting: How to Take Your Words to the Bank
Connect * Web – www.bryaneisenberg.com * LinkedIn – https://www.linkedin.com/in/bryaneisenberg * Twitter – @TheGrok * Facebook – https://www.facebook.com/bryan.eisenberg