Today's guest, David Salsberry, is the Chief Revenue Officer at Texas Health Resources.

In this episode, David makes a keen differentiation between using the term consumer over the term patient and why that is so important. We also talk about the guiding principles around the patient’s financial experience, clarity, consistency, and compassion. Also, David shares his perspective on why it's crucial to engage consumers on their terms early in the financial process.

Texas Health Resources is a faith-based and community-focused not-for-profit entity. It has revenues of about $4.5 billion. It covers a broad spectrum of services, from hospitals to physicians to behavioral health services, rehab, sports medicine, diagnostic and surgical centers. It employs 33,000 employees and has over 6,300 physicians and over 350 points of access in the Dallas/Fort Worth area. Recently, it was recognized as number seven on the Forbes Best 100 Companies to Work for.

We hope you give this episode a listen.