I think we’re going to see demand for third spaces that are more of a work club approach than the traditional coworking/flexible office space that we see today.

Questions I’m asking:

• How strong will the demand for third places that are not just designed for work, but designed for social/play/community events?
• How will this business model work? What will drive profitability?
• What will the offer mix look like? Food and beverage? Event space? Lounge space that looks more like the lobby at the Hoxton?
• What markets will support social/work clubs?
• What’s the minimum viable size for a social/work club model?
• Who will take the risk and experiment with these models?

Resources mentioned in this podcast:

Soho Works

Groundfloor club

https://www.groundfloorclub.com/membership/

From Here

Colette Club

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