The In Search SEO Podcast: Recent Episodes
Rank Ranger
The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!
Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.
Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!
Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.
And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!
[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]
Explore the three key spectrums of a modern SEO professional with Desmond Boateng. Learn how the skillset for SEO specialists has evolved, from mastering hard skills like technical SEO and digital PR to emerging areas like AI and user experience. Discover the importance of consulting and leadership skills in shaping a successful SEO career. Tune in to understand the training process from junior to expert level and how to thrive in the ever-evolving SEO landscape.
Navigate the evolving landscape of AI in search with Duncan Colman. Learn how publishers can adapt their organic search strategies to thrive in the age of AI. Discover actionable tactics to stay competitive, boost visibility, and leverage AI to enhance your SEO efforts. Tune in to future-proof your search strategy and stay ahead in the AI wars.
Learn how to ace interviews for junior SEO roles with expert advice from Dan Taylor. Discover what hiring managers look for, how to showcase your skills and potential, and the key questions to prepare for. Whether you're new to SEO or looking to break into the industry, this episode offers valuable insights to help you stand out and land your first SEO role.
Unlock the secrets to becoming a successful manager with Andy Frobisher's top five tips. Learn how to delegate effectively, support your team through mistakes, and maintain high standards for yourself and your team. Discover the importance of a clear progression and performance plan and why trusting your team is key to success. Tune in for actionable advice to elevate your management skills!
Learn how to optimize your content for Google Lens with Veronika Höller. Discover four key steps to make your images more discoverable: showcasing high-quality visuals, using descriptive file names and alt text, leveraging structured data, and optimizing image sitemaps. As visual search gains traction, these strategies will help you capture more organic traffic and stay ahead of the competition.
Master content management with Kerry Campion's top tips for maximum impact. Discover what to look for in a writer, how to build a knowledge base, and what should be included in a brand voice guide. Learn why content briefs matter beyond keywords and how to move past treating content as a mere checkbox.
Discover how user behavior impacts the ranking of web pages with Arnout Hellemans. Learn about user query satisfaction and why understanding user behavior is essential for optimizing content and improving search rankings.
Discover 9 innovative ways to use aged domains for link building with Kalin Karakehayov. Learn how aged domains can enhance your SEO strategy, boost your link-building efforts, and stay ahead of the latest SEO trends.
Dive into the world of enterprise SEO with Gregory Domine, Global Head of SEO at L'Oréal. Discover the unique challenges of managing SEO for millions of pages across multiple languages and markets. Explore the pros and cons of platform stacks versus fragmented stacks, and learn how to measure success and scalability. Gregory also shares insights on preparing for generative search and building the future of beauty SEO.
Unlock the secrets to crafting SEO-friendly content briefs in this insightful episode of Similarweb's In Search SEO podcast! Join our host, David Bain, as he sits down with SEO expert Rejoice Ojiaku to explore the essential elements that make a content brief truly effective for search optimization.
Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy.
From keyword categorization to Category keywordization Christopher Hofman walks us through how you can utilize ChatGPT/Claude to categorize keywords with Christopher Hofman (including real examples and thier results).
SEO and PPC sometimes work in silos but these days we know that to accomplish effective business growht we need to look at the bigger picture and develop combined search strategies. On this episode we dive into holistic strategies, best practices to share insights, and working towards common goals to achieve the best results possible.
Join us as we discuss PR strategies across different regions and what does and doesn't work when it comes to replicating certain PR tactics, and how you can make sure you're creating content that resonates with your audience in different markets.
How should you build strong SEO and content strategies that will help you acquire more customers? We discuss why you should focus on bottom of the funnel, what type of content tends to work well, and most importantly how to adequetely track results.
What's end to end query weighting and why is it important for SEO? We discuss TW BERT and why Google developed it and what is BERT in the first place, and how to understanding how term weighting will work to allow Google to understand queries more like humans. With Similarweb's full suite of SEO tools you can build smarter strategies backed by real user behavior insights. Check out www.similarweb.com
How can you recover from an algorithm update as painlessly as possible? Rad walks us through the 3 key steps you need to take in order to recover quickly and efficiently.
Carmen, head of SEO at Hallem, explains why she believes building an organic strategy and focussing on EEAT, so you can build a foundation of long term success.
How do you know if your local SEO is successful? We dive into how businesses of all sizes can optimize their local search strategy - and the benefits they can see as a result.Check out Similarweb.com to build powerful SEO strategies based on real-user data insights.
Join us as we take a glimpse into what the SEO landscape if (or when) AI takes over, including what search might look like when AI-generated content dominates, and how people will search for content online in the future.
Wikipedia is a go-to source of knowledge and information for many of us, but how can you use it to benefit your brand image? Josh Greene explains the importance of knowing the impact of Wikipedia on your online reputation, especially when Google tends to favor this age-old website at the top of the SERP, and even uses Wikipedia information to populate some SERP features. What is Similarweb?Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises.Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA
AI: the two lettered term on everyone's minds (and LinkedIn feeds) at the moment. It's impacting and changing a lot of things these days but in this episode specifically, we take a look at how AI impacts SEO for ecommerce.
Ever wonder how you could enhance the impact of your enterprise content? Well, find out all the secrets from our special guest Jared Keleher, who's been spent the last 4 years scaling the content operation at global technology brand, Wise.Find more episodes here:YouTube Playlist: • In Search SEO Podcast Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPeiTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613#SEOpodcast #SimilarwebInSearchSEOpodcast #SimilarwebSEOpodcast #SEOsPersonalExperience • What is Similarweb?Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises.Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA• About our business solutions- Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy - Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9 - Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI - Similarweb Shopper Intelligence – discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN - Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM
Turn your ideas into content that Google can't help but love by listening to this episode on SEO content writing tips. Special guest, Minnie Mururi talks about how to write content that ranks on search engines, while making sure it still aligns with your brand and resonates with your target audience.• What is Similarweb?Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises.Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA• About our business solutions- Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy - Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9 - Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI - Similarweb Shopper Intelligence – discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN - Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM • Follow us on social
What does a successful content strategy look like in 2024? That's up for discussion today, as Kelly Johnstone takes her decade of experience to reveal the four easy steps to building a content strategy that is loved by search engines, engages your target audience, and sees your conversion rate skyrocket.
Everyone wants to be the best, but how do you actually be the best? Vanda Pókecz reveals the three secrets to building an unrivalled SEO team, ready to work together to level UP your visibilty and performance on search.Head over to www.similarweb.com for in-depth SEO insights. Find our Guest Vanda Pokecz here: https://www.linkedin.com/in/vanda-pokecz/
Two words that send a shiver right down SEOs' spines: site migration. In this podcast, Sanja covers the 5 main reasons that site migrations fail - so you can spend less time recovering your website after migration disasters, and more time hitting your goals on search.
Why is schema is so important for E-E-A-T? More like: Why ISN'T it? Alex Moss covers what schema is, why it's important to consider, and how it can (really) impacts your E-E-A-T as a business.
Adam Gent was a former product manager turned SEO specialist, during this podcast he shares 3 tips that will help SEOs collaborate better with development teams. According to Adam, this is the secret to successful SEO execution
Everyone's talking about SGE these days, Kapwom Dingis, senior SEO manager at Semetrical, discusses what you can do to best prepare for what's coming
Is AI going to replace your Job? Ivana Flynn weighs in on how we can get AI to work for us not against us
David speaks to PR specialist Sinead Mclart about defining your end goal in order to effectively link build.
How can you measure Organic Search ROI? Charlie Whitworth, founder of Whitworth SEO, explains which metrics you should consider in order to accurately forecast, and measure your organic performance.
Does the fear of failure hold you back? Valentina Stragliotto is an SEO executive, and she talks about her personal self doubts in her career, and how she worked to overcome the fear of failure. Tune in to hear what helped Valentina thrive in her SEO position.
The 5 Whys Technique for SEO efficiency Why? (Great question)By asking “why” more than once, you will: 1. Draw out the real, root causes or truths 2. Avoid heavily investing in the wrong things 3. Understand your product’s strengths and weaknesses 4. Understand your audience at a deeper level
Welcome to episode 185 of the In Search SEO podcast.What does neuroscience have to do with SEO and how can neuroscience help SEO? That's what we're discussing today with Giulia Panozzo, a lady who before working in digital marketing obtained an MSC in cognitive neuroscience and clinical neuropsychology. She now runs her own agency specializing in Neuroscience research and driving customer acquisition tests informed by cognitive patterns and bias.Find more episodes here:YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4DeSimilarweb Blog: similarweb.com/blog/tag/in-search-podcast/Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPeiTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
Welcome to episode 186 of the In Search SEO podcast.How do you get more SEO buy-in to your organization? You need to sell SEO to your C-Suite. That's what we're talking about today with Anna Bravington, a biscuit-loving cat fanatic who brings business and marketing together, creating strategies that both the audience and C-Suite love. She's the co-founder of the marketing strategy consultancy Those That Dare.Find more episodes here:YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4DeSimilarweb Blog: similarweb.com/blog/tag/in-search-podcast/Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPeiTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
Welcome to episode 184 of the In Search SEO podcast.Is TikTok a good SEO opportunity and if so what do you have to do to take advantage of it? That's what we're discussing today with Mathilde Høj, a lady who used to be a full-blown TikTok critic. Since then she's come full circle and now strongly advocates TikTok as a valuable SEO opportunity. She's an SEO manager at Transact in Denmark.Find more episodes here:YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4DeSimilarweb Blog: similarweb.com/blog/tag/in-search-podcast/Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPeiTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
Welcome to episode 183 of the In Search SEO podcast.What are the key ways to localize your web presence for international SEO? That's what we're discussing today with Andrew Martin. He worked in SEO for a publisher, a biotech, and an international NGO. He's a technical SEO with 20 years of experience in web builds and SEO.Find more episodes here:Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPeiTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
Welcome to episode 182 of the In Search SEO podcast.What are the key ways to incorporate good SEO into a web build? That's what we're discussing today with Emma Russell, a lady who can knit clothing and do a funny trick with her eyes but not necessarily at the same time. She's spoken at Brighton SEO, SMX Advanced, and the Women in Tech SEO festival and recently founded Oxford Comma, a search-first digital agency.Find more episodes here:Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPeiTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
Welcome to episode 181 of the In Search SEO podcast.What are the key aspects of technical SEO that you need to incorporate into your training program? That's what we're discussing today with Tom Pool, the technical and training director at Blue Array. A man who runs ridiculously long distances for fun so he can eat lots of cookies. He runs several training sessions for a wide range of audiences including the Advanced Technical SEO training as part of Brighton SEO. He also leads in technical strategy for many of his agency's clients. Find more episodes here:https://www.similarweb.com/blog/tag/in-search-podcast/https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPehttps://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
Welcome to episode 180 of the In Search SEO podcast.What's the difference between a successful SEO agency and a struggling agency? That's what we're exploring today with Anthony Barone, a man who was the third hire at Studio Hawk Australia. Since then he moved to the UK and is the co-founder and managing director of Studio Hawk UK.https://www.similarweb.com/blog/tag/in-search-podcast/Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPeiTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
Welcome to episode 179 of the In Search SEO podcast.What are the areas where SEO and PPC can work more effectively together? That's what we're covering today with Csaba Szabo, who became a head of SEO after just 3 years in the industry and he's now a freelance SEO consultant.Find more episodes here:https://www.similarweb.com/blog/tag/in-search-podcast/Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPeiTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
Hey everyone. We have a special announcement for all of our listeners.Over the past few years, we have published the In Search SEO podcast under the Rank Ranger brand. But now, Rank Ranger has been welcomed into the Similarweb family. Meaning, the podcast is moving to Similarweb's YouTube channel. It's everything you like about the podcast, just under Similarweb moving forward.If you like listening to the audio version of the podcast then there's no change needed. But if you like watching the video version, you will find it on Similarweb's YouTube channel. The blog version will also from now on be on Similarweb's blog.Similarweb YouTube channel: https://www.youtube.com/@SimilarwebSimilarweb Podcast blog: https://www.similarweb.com/blog/tag/in-search-podcast/ Episode 179 will be released soon with special guest Csaba Szabo. Thank you to all your listeners for your continued support. We look forward to offering many more exciting episodes in the future.
Welcome to episode 178 of the In Search SEO podcast.Today we're discussing with Alice Rowan, Website consultant, eight steps to creating a topic cluster with limited marketing resources including:1. Handling variations2. Pagination3. Faceted navigation
Welcome to episode 177 of the In Search SEO podcast.Today we're discussing with Luke Carthy, E-commerce consultant, seven common e-commerce SEO mistakes and how to fix them including:1. Handling variations2. Pagination3. Faceted navigation
Welcome to episode 176 of the In Search SEO podcast.Today we're discussing with Kavi Karlos, SEO Director at Uproer, the five key website architecture mistakes to avoid including:1) Building without a blueprint2) Deprioritizing your users3) Overthinking and overcomplicating4) Changing too much too fast5) Losing track of your data
Today we're discussing with Annika Haataja what key steps SaaS brand SEOs should take now to ensure that their site is fully optimized for the AI era including:1. How to craft compelling brand pages2. The importance of showcasing authentic customer testimonials3. How to harness the power of customer reviews
What, if anything, can SEO learn from PPC?In this episode, Amanda shares three things that SEO can learn from PPC including:1. Generate content ideas2. A/B testing3. Create personas from PPC data
We've all seen the AI headlines recently and on this episode, we're aiming to separate the facts from the scare stories. How much is generative AI actually changing search right now?In this episode, Ben Howe shares five ways that generative AI is changing search including:1. Challenging the long-established status quo of Google's dominance.2. Measurement and reporting as we know it might become a near-impossible nightmare.3. Sites will get less top-of-funnel traffic
Have you ever submitted your entry for an SEO award and seen nothing but tumbleweed? What went wrong?In this episode, Victoria Olsina shares three things that SEOs need to do better with their award entry including:1. Mention the ROI2. Describe your target audience3. Specify what you did
Are you ambitious in your SEO career but struggling with confidence?In this episode, Adrijana Vujadin shares three reasons you may be struggling with confidence in your SEO career including:1. Overwhelmed by SEO updates2. Don't know how to handle stress3. Unsure of which SEO career path to choose
What links should you be building to your site in 2023?
In this episode, Amit shares five types of backlinks SEOs should work on building in 2023, including:
- Guest post outreach
- Government websites
- HARO (Help a Reporter Out)
- Resource Pages
- Resource Links
How well are you leveraging the power of your content teams?
In the episode, Ashley Liddell shares five ways SEOs should embrace content teams, including: 1. Focus on outcomes over outputs 2. Move away from being robots and embrace creativity 3. Move away from perfection paralysis 4. Embrace experience is Queen alongside content is King 5. Conduct the band, don't dictate to it
Is AI capable of writing long-form content that you can publish in a set-and-forget manner on your blog? And if so, how do you do it? And is it a good idea?
In this episode, Julia McCoy shares how to 10x your content with AI content creation. 1. Why should you embrace AI content creation? 2. What is AIO and what does it mean to you? 3. Should humans edit AI content? 4. Using local language in your AI content 5. What is the best structure for long-form articles? 6. What content should AI not be used for? 7. Will AI content diminish the value of content as a whole?
For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts
Rank Ranger: www.rankranger.com/
There have been many challenges over the last few years that have impacted SEO careers. So how do you advance your SEO career in a challenging in-house environment?
In this episode, Anne Berlin shares how to advance your career as an in-house SEO, including:
- What career challenges are in-house SEOs facing?
- Should you accept a career path where you aren't doing the things you love?
- Building an aspirational community
- Adding value beyond your role
- Focus on things that will move the needle on conversion
For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts
Rank Ranger: www.rankranger.com/
Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
What do you need to do to get your programmatic SEO right?
In this episode, Anna Uss will share five things to know about programmatic SEO, including: 1. Structure your programmatic asset to make sense for users and Google bots 2. Content production strategy 3. Use unique SEO metadata 4. Use structured data, FAQ schema, and breadcrumbs 5. Keep monitoring
For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts
Rank Ranger: www.rankranger.com/
Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
Are you stuck in the past with your eCommerce SEO?
In this episode, Yvie Ansari shares 5 ways that eCommerce businesses need to take advantage of, including:
- Be strategic and customer-centric in approach
- Focus more on UX
- Learn how to compete in a noisy space
- Understand what eCommerce works now
- Learn how to scale your eCommerce SEO with AI technologies
For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts
Rank Ranger: www.rankranger.com/
Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
How efficient is the internal linking in your site structure?
In this episode, Sally Raymer shares 3 ways to optimize your site structure with internal linking, including: 1. Your site navigation 2. Home page link equity 3. Link blocks
For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts
Rank Ranger: www.rankranger.com/
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What exactly does being neurodivergent mean? And how does it impact someone's role as an SEO? And how can you better assist someone who's neurodivergent in your team?
That's what we're covering today with a man who recently ran the Brighton marathon. He's passionate about using his neurodivergence to his advantage. And he specializes in on-site and technical SEO. A warm welcome to the In Search SEO podcast, the founder of The Good SEO company, Heike Knip.
In this episode, Heike shares how why being neurodivergent shouldn't stop you from being a top SEO:
- What does being neurodivergent mean?
- Examples of not asking a neurodivergent person the right way
- How to help a neurodivergent person work with a team
- How recruiters can give neurodivergent people a fair opportunity
For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts
Rank Ranger: www.rankranger.com/
Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
What are the key insights that you should be extracting from your Rank Ranger SEO data?
In this episode, Andreas shares four ways to extract SEO data from Rank Ranger including: 1. Keyword clustering 2. Look for quick wins 3. Competitor analysis 4. Schema
For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts
Rank Ranger: www.rankranger.com/
Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
What makes standout content in 2023? That's what we're talking about today with a man who helps companies find and retain better, higher-paying clients who don't gobble up their time like Pacman.
In this episode, Martin Huntbach shares 5 steps to attract better clients using standout content: 1. Create great content for your blog 2. Make sales with sales content 3. Prequalify leads with content 4. Use content to move clients to the next stage 5. Repurpose content across all platforms
For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts
Rank Ranger: www.rankranger.com/
Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
Have you ever been involved in a website migration that could have gone better?Perhaps you've got some form of migration coming up, and you want to make sure that everything goes as smoothly as possible.In this episode, Kaspar Szymanski shares five steps to survive a website migration, including:1. Record server logs 2. Conduct an SEO audit 3. Address legacy issues 4. Plan ahead and choose the right moment 5. Monitor your progress For more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Sign up for the Deconstructing the SERP newsletter:www.rankranger.com/deconstructing-the-serp#WebsiteMigration #SiteMigration #SEO #SEOtips #seotipsandtricks
Welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT.In this episode, we're looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel explains:1. How to write better prompts 2. What AI means to the future of SEOFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Sign up for the Deconstructing the SERP newsletter:www.rankranger.com/deconstructing-the-serp#chatgpt #contentmarketing #AI
Hey and welcome to episode two in a three-part series discussing what SEOs need to know about Chat GPT.In this episode, we're looking at how SEOs should be using Chat GPT in practice. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant.In this post, our panel explains practical tips on how to use Chat GPT for SEO, including1. Using Chat GPT to create SEO-optimized content 2. When using Chat GPT to generate seed terms, how accurate is the information? 3. How Chat GPT will change how consumers use the web and how it impacts SEO 4. What are the limitations and drawbacks of using Chat GPT?For more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Sign up for the Deconstructing the SERP newsletter:www.rankranger.com/deconstructing-the-serp
Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT SEO.We're joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel discusses how to use ChatGPT for SEO, including: 1. What SEOs need to know about ChatGPT 2. Using prompts to train AI For more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
What has growth planning got to do with SEO? And what can SEOs learn from growth planning?In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including: 1. Shareholder's expectations around ROI planning 2. Understand your client's business model and sales process as well as they do 3. Center your keyword focus around the client's right-to-own4. Plan campaign tactics for short-term, mid-term, and long-term value 5. Monthly and quarterly analytics 6. Stay in close communication with your clients about their ever-changing business prioritiesFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
How do you use newsjacking for link building?That's what we're discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O'Reilly. In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including: 1. Get ahead of the news, no crystal ball required 2. Know your beat, make context, build medial lists, and keep them updated 3. Streamline the process and ensure you can move fast when the news breakFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T?In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy. 1. How AI is affecting E-E-A-T 2. Why did Google add Experience to E-A-T? 3. Why should you start with Trust? 4. Examples of Expertise and AuthoritativenessFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
They say that people buy from people. And in the digital world, people often buy because of favorable online reviews.So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process?That's what we're covering today with a man who's worked in marketing for over 14 years across a number of disciplines including content marketing, demand generation, affiliate marketing, and SEO. He's currently the demand generation manager at iPullRank. A warm welcome to the In Search SEO podcast, Garrett Sussman. This week, Garrett shares three ways to earn online reviews, including: 1. Training employees to ask for reviews 2. Email and text drip campaigns 3. Deliver great customer supportFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
Are you guilty of just publishing and hoping and moving on?In this episode, Alan Silvestri shares 3 steps to promote your content more effectively, including:1. Figure out which pages to promote 2. Know what promotion channels to choose for each page3. Implement a content promotion systemFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
How different is SEO for NFT companies?In this episode, Brendan Aw shares five SEO tips for NFT companies, including: 1. Optimizing title tags and meta description URLs 2. Have good UI/UX 3. Use searchable platforms for content distribution 4. Keyword research 5. Building E-A-TFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
How aware are you of the common SERP features that appear for your target keywords? And what are you doing to take advantage of them?1. Awareness of SERP features we don't have control over 2. Short videos - YouTube shorts etc.3. What to watch - recommended for you4. Refining the searchFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
Welcome to the final part of a three-part discussion about Google Analytics 4 and in this episode, we're going to be looking at how we migrate to GA4.Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week's episode, our panel discusses how to migrate to Google Analytics 4, including: 1. Steps to migrate to Google Analytics 4 2. Redefine your conversion data 3. Define your data points 4. Collect more data than you need 5. Google Analytics 4 migration tips 6. Don't compare GA4 to UAFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial#googleanalytics #googleanalytics4 #SEO #SEOtips
In part two of a three-part discussion about Google Analytics 4, we look at the key benefits that GA4 offers over Universal Analytics.In this episode, our panel discuss the advantages of Google Analytics 4 over Universal Analytics, including:1. The advantages of GA4 over Universal Analytics2. How you can tell a better story with Google Analytics 43. How GA4 deals with different properties4. Will GA4 replace software like heat map or CRO software5. Does GA4 help you visualize your buyer's journey6. Is there better data available in GA4?For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
How has Google Analytics evolved? And what are we going to lose when Universal Analytics goes away?Taking part in our panel is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week's episode, our panel will help you understand Google Analytics 4, including: 1. The history of Google Analytics 2. How Google Analytics has changed 3. What SEOs will lose by moving over to Google Analytics 4 4. What SEOs should know to embrace Google Analytics 4For more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
Are you a little bit too focused on bringing in new SEO clients when it could be much easier to grow your existing account?In this episode, Ilaria Fabbri shares three ways to grow your SEO client accounts, including: 1. Target your core audience 2. Forecast friction 3. Become your client's partner vs. your client's consultant For more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
Are you actively using Google Search Console data to get more traffic?In this episode, Marco Giordano shares how to audit content like an SEO data analyst, including: 1. The setup 2. Defining goals 3. Data cleaning 4. Analysis 5. Insights and implementationFor more Episodes of the In Search SEO podcast:www.rankranger.com/blog/podcastsRank Ranger:www.rankranger.com/Start a free Rank Ranger trial:www.rankranger.com/free-trial
Are you avoiding these three key link-building mistakes? In this episode, Debbie Chew shares three link-building mistakes to avoid, including:1. Not thinking like the recipient of your outreach 2. Over-relying on a single link-building tactic 3. Linking to the wrong pages on your siteFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
How are you taking advantage of logfiles to improve your SEO?In this episode, Gerry White shares five ways to use logfiles for SEO, including: 1. Seeing how Google looks at your site 2. Parameters 3. Are there subdomains consuming your crawl budget 4. JavaScript and CSS files 5. Response codesFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
What are the key things that SEOs need to know about PPC?That's what we're going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including: 1. How to use Quality Scores to improve your SEO 2. Audiences versus keywords 3. Auction prices of different channels 4. What SEOs can learn from PPC tools 5. Five rules of engagement for landing pages and conversion trackingFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial#PPCandSEO #SEOandPPC #SEO #SEOtips #SEOtipsandtricks
How speedy is your site?We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed?Today, we're discussing eight essential elements of fast websites with Jono Alderson.The eight steps are:1. Core Web Vitals2. Cloudflare3. Chrome Developer Tools4. Advanced Image Optimization Techniques5. Advanced Font Optimization Techniques6. CSS and JavaScript Tricks7. Caching and Versioning8. Clever Third-Party KitFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation.The six steps are:1. Have an In-Market Expert at Hand2. Know Your Market3. Get the Right Translation Budget for Your Market4. Don't Just Translate, Localize5. Brief Your Translators Correctly6. Find the Right TranslatorFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
Have you ever been confident in the SEO results that you're delivering for a client but actually find out when you've spoken to them, that they're not quite that satisfied with you?In this episode, Mindy Gofton will explain Six Steps to Managing an SEO Client's Expectations.The steps are:1. Understanding Your Client's Pain Points2. Understanding What to Reasonably Expect3. Understanding What Will Delight Your Clients4. Make Sure Your Clients Understand What They Are Getting for Their Money5. Make Sure Your Clients Understand Their Given Timeframe6. Make Sure Your Clients Fully Understand What You're Doing for ThemFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
In this episode, Greg Gifford reveals five tops to optimize your Google Business Profile, including: 1. Optimize your business name 2. Add UTMs to your URLs 3. Optimize your categories 4. Questions and answers 5. Google postsFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
What exactly is entity SEO and how do you use it boost your SEO?In this episode, Sara Taher shares six tips to boost your entity SEO, including: 1. Create a topical map 2. Decide on the page/topic 3. Entity research 4. Integrate entities 5. Add internal links 6. Add schemaFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
How is AI impacting Google, how is this impacting SEO, and what can you do about it?In this episode, Bastian Grimm shares five SEO AI tips to implement straight away, including:1. Content AI tools2. Brainstorming and timesaving3. Generate static imagery4. Generate video5. Prompt optimizationFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
Are you aware of your cognitive biases that may be unconsciously influencing your content publishing decisions?In this post, Myriam Jessier shares five SEO content biases to watch out for, including: 1. Anchoring2. The illusory truth effect 3. Authority bias 4. The bandwagon effect 5. The Google effect For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/iTunes: http://ow.ly/ZWpq50zVqH3https://podcasts.apple.com/us/podcast...Start a free Rank Ranger trial:https://www.rankranger.com/free-trial#SEOtips #SEO
Should SEO and Google Ads teams sit in separate camps, never the twain shall meet? Or can both specialties help each other out? And if so, what can SEOs learn from Google Ads? In this episode, Krzysztof shares three things that SEOs can learn from Google Ads, including: 1. Expected click-through rate 2. Ad relevance 3. Landing page experience
Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn't inclusive?How can you turn this around and make sure that you appeal to as many people as possible?In this episode, Sarah McDowell explains six ways to be more inclusive with your content, including: 1. Inclusive language 2. Inclusive imagery 3. Gender forms and security practices 4. Keywords 5. Showing support on your website 6. Link out to resourcesFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T?1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content?For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
How much time do you take to better understand your clients' businesses? Are you just a service provider or are you a true business partner?In this episode, Jake Guntley shares five ways to be better business partners for your SEO clients, including:1. Is SEO the right choice for your business2. Make all digital media more efficient 3. Use SEO data to answer brand questions4. Be honest when it's time to pivot strategy or resource 5. Explore internal processes and work to make them more efficientFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are great to understand the challenges your site faces.In this episode, Charlie Williams shares 5 ways to use content inventories to improve your site's content quality, including:1. Understanding how much content you have and how popular it is2. Checking what Google has indexed at scale with the URL Inspection API & log file data3. Finding hidden sections of poor quality4. Auditing on-page SEO elements5. Scraping key page attributesFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
In this episode, Billie Geena Hyde shares how to structure SEO training, including: 1. Picking the right SEO training for your team 2. Review your matrix 3. Face-to-face vs. self-taught 4. Training non-SEOs For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial#SEOtraining #SEOtrainingCourse
How should you be building links in 2023? In this week's episode, Bibi shares three key elements to creating linkable assets, including: 1. Focus on your audience2. It doesn't have to be epic3. OutreachFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
How transparent are you with your SEO clients about what you're doing? How do you measure its true value and the SEO industry in general?In this episode, Taylor shares four ways to be more transparent with your SEO clients, including:1. Building long-term relationships2. Educate your clients on the value of your services 3. Improve the reputation of SEOs 4. Raise your own value and give yourself an advantage over your competitorsFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
In this episode, Paige covers some key differences between agency SEO vs in-house SEO, including: 1. Work-life balance 2. Being the sole SEO vs internal collaboration 3. Your future career 4. Selecting your ideal role For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
How do you incorporate machine learning into your SEO strategy?In this episode, Si shares six machine learning steps to creating successful SEO strategies, including: 1. Signing up for a Google Cloud account 2. Creating a Google Cloud platform using the Search Console API 3. Using BigQuery, create a schema for your data set 4. Get access to Forecast Forge for your business 5. Run your data set at regular day intervals 6. Connect to Bigquery with Looker Data Studio For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial#SEO #MachineLearning #SEOstrategies
What are the common issues found in XML sitemaps? What impact do they have and how do you fix them?In this episode, Katherine Nwanorue shares four common XML sitemap issues and how to fix them, including:1. Listing ineligible URLs 2. Unsupported HTML format error 3. Not declaring a page and its alternate version correctly 4. Having one larger sitemap for Separate Sections of a WebsiteFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
Have you ever struggled to bring senior business stakeholders with you on your SEO journey?That’s what we're going to be discussing today with a man who after seven years in general SEO now specializes in app-store optimization. In this week's episode, Luis Bueno Tabernero shares five key steps to building an SEO team from scratch, including:1. Build confidence 2. Manage expectations 3. Build your strategy 4. Your resources 5. Your teamFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
Have you ever struggled to justify the value of SEO to your clients?In this episode, Pam shares three ways to explain the value of SEO to your clients, including:1. Timing2. Targeting3. TransactionalFor more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial
Are you taking advantage of SEO image optimization on Google?
If not, you may well wish to pay attention to today's episode.
In this episode, Bipin Padhiar will share five ways to optimize your images for visual searches on Google, including: 1. Structured data 2. XML sitemaps 3. Alt tags 4. Image sizes 5. Clear and clutter-free images
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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Are you a successful SEO that works for small or medium-sized businesses? Would you like to work for an enterprise but are you a little scared of enterprise SEO versus what you're currently doing?
In this episode, Gus shares five things you must know to be successful at enterprise SEO, including: 1. How to pitch 2. Business acumen 3. Test and document everything 4. Meet everyone you can 5. Find ways to do things at scale
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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What do you really need to be looking for in a Core Web Vitals report?
That's what we're going to be discussing today with a man who built his first online store when he was just 16 years old.
In this episode, Jan shares five key elements to improve your Core Web Vitals, including:
- The difference between specific segments
- Comparing different page templates
- Understanding the difference between Pagespeed Insights scoring and CWS scores
- Be creative
- Prioritizing page types by benchmarking against competitors
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher?
In this episode, Barry shares three key episodes of SEO for news publishers, including:
- It's all about Top Stories Boxes on SERPs
- Speed matters
- The headline is the key to optimization
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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So you started publishing videos on YouTube. But are you truly optimizing your videos for organic reach as you painstakingly optimize every piece of written content that you publish for your website?
In this episode, Dre De Vera will be sharing five steps to boost your video SEO, including: 1. Pre-publishing 2. Establishing expertise 3. Establishing authoritativeness 4. Establishing trust 5. Post publishing
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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UX is a wide umbrella that extends across the digital world. But how does it overlap with SEO?
That's what we're going to be discussing today with one of the few ex-Google Search Quality team members currently working in SEO, Pedro Dias.
In this episode, Pedro shares five ways that UX overlaps with SEO, including: 1. Website architecture and internal linking 2. Friendly URLs 3. Alt text 4. Organize internal linking and breadcrumbs 5. PageSpeed and Core Web Vitals
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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Does your website offer translated localized versions of content targeting different countries around the world?
If so, you need to be aware of a few warning flags that may mean that your localized content isn't performing as well.
In this episode, Isaline will share four content localization red flags, including: 1. Unusually low KPIs for a translated language 2. Receiving traffic from another country that's not in your target market 3. Translating keyword research 4. When customer support receives an unusual amount of requests in a translated language
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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In episode #117, Chris Green shares five SEO tasks that are better handled on the edge.
The five tasks are: 1. Split testing 2. Redirect management 3. Bot access logging 4. Sitemap building/management 5. Injecting content
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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How can you become more effective at SEO by working more closely with PPC?
In this episode, Jay will share seven tips to help SEO and PPC to work together. The tips are: 1. Not viewing each other as competitors 2. Common goals and taking credit for brand revenue 3. Using SEO to reduce PPC costs 4. Using PPC to test an SEO Strategy 5. Landing page development 6. Using dynamic search campaigns to find keyword ideas 7. Keyword level SERP features from your rank tracking tool
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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What link types are you actively trying to build your website right now?
Do you even differentiate between the different types of links that you build?
In episode #115 of the In Search SEO Podcast Alexandra Tachalova explains three backlink types you need to be building.
The backlink types are: 1. Links that bring SEO benefits 2. Links that boost your authority 3. Links that build brand awareness
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done?
In this post, Gerald Murphy shares 9 ways the Google SERPs are changing, including:
- SERP-Less
- Complex SEO Behaviours
- SERP Feature Evolution
- Quality Importance for Ranking
- Integration of Different Engines on Each Engine
- Keyword/Query Understanding
- Devices/Mobile
- Zero Clicks
- Personalization
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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Is it really possible to create all of your content on an automated basis using AI?
In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated Content.
The steps are: Research, research research Make an outline Use an AI writer to generate content Make a Standard Operating Procedure (SOP) Optimize AI content with Surfer SEO
Do you ignore zero volume keywords? If so, that could be a big mistake.
That's what I'm discussing today with Mark Williams Cook, the director of Candour, a digital agency based in Norwich in the UK.
In this episode, Mark will be sharing four steps to getting started with zero search volume keywords.
The tips are: Forecasting with Zero Volume Keywords Researching Zero Volume Topics Planning Zero Volume Content Discovering New Zero Volume Opportunities
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how?
That's what we're going to be discussing today with the founder of the Atlanta-based digital marketing agency Hum JAM, Joseph Kahn.
Joseph shares five steps to creating a harmonic marketing campaign powered by SEO.
The steps are: 1. Keyword Intention 2. SEO Content 3. Email Campaigns 4. Social Campaigns 5. CRM
In this episode, Sara Moccand shares 5 site migration mistakes to avoid.
The mistakes are: 1. Poor planning 2. Not testing redirects 3. Not auditing the staging 4. Migrating in a period of high demand 5. Having the staging indexed
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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How do you go about building and honing topic clusters? And how do you measure their effectiveness?
In this episode, Begum Kaya shares six simple steps to creating topic clusters so that you can boost your SEO traffic.
The steps are: 1. Understanding topic clusters 2. Understanding the benefits of topic clusters 3. How to strategize your content clusters 4. Mistakes to avoid 5. Promotion and distribution 6. Measure the impact
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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How much do you consider search intent when developing your SEO content strategy? Why is it so important to understand intent as it is? And how do you cater for intent?
In episode #108 Adriana Stein explains four ways to determine search intent for a B2B audience including:
- Streamline buyer personas
- Keyword research and clustering
- Keyword mapping
- Create your content
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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In Episode #107 of the In Search SEO Podcast, Iky Tai gives us 5 essential Shopify SEO tips.
The tips are: 1. Collection or category vs product page 2. Product page writing (Don't copy) 3. Keyword cannibalization 4. Wise Internal linking strategy 5. Common Tech SEO issues
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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What are the key items that you need to include in your SEO strategy?
In episode #106 of the In Search SEO Podcast, Irina Serdyukovskaya explains 10 elements to include to skyrocket your SEO success.
The elements are: 1. Website structure 2. Content for Commercial pages 3. Content for a blog or news section 4. Create a sitemap 5. Internal linking 6. External links and brand mentions 7. PageSpeed optimization 8. Solve any security issues 9. Conversion optimization 10. Go beyond the text
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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Do you work in an industry that's heavily restricted in terms of what you're able to do from an SEO perspective?
In this week's episode of the In Search SEO podcast, Marco Bonomo explains four essential considerations for SEO in restricted industries.
The considerations are: 1. Images 2. Videos 3. Age-gating 4. Geo-fencing
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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In episode #104 of the In Search SEO podcast Mufaddal Sadriwala explains 5 minor tweaks to improve your monthly SEO reports.
The steps are:
1) Revenue from organic traffic 2) Reason for the increase or decrease in organic traffic 3) Incorporate pending tasks 4) Add a top-level summary 5) Ranking report summaries split into categories and rankings
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links.
The steps are: 1. Building Brand Authority with Contextualization 2. Customize/Personalize Your Pitch with Localization 3. Backup Your Pitch with Trustworthy Data
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy?
In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine.
The steps are: 1. Absorb 2. Plan 3. Execute 4. Reach 5. Analyze and restart
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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Is schema an active part of your SEO strategy?
Maybe it's something that you were involved with a couple of years ago when you were setting up a new website, but you haven't thought about much since.
In this episode, we're going to be looking at what works effectively in schema right now. And if you're not actively using schema, we'll share four steps to getting started with schema right now.
The steps are: 1. Identify the Schema Opportunity 2. Implementing Schema 3. Verify your Schema implementation 4. Measuring your success
Check out the episode here: https://youtu.be/MT2E5-JICao
For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts
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In this week's episode, Olga Zarzeczna reveals 5 Tips on Conducting Technical SEO Audits.
The tips are: 1) Don’t rely on just one tool 2) Start with data from Google Search Console 3) Look for high-impact, low effort quick wins 4) Have your own SEO checklist 5) Look at your site through the eyes of Google
For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts
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In episode #98 of the In Search SEO Podcast, Lazarina Stoy teaches us 6 steps to getting started with machine learning for SEO.
The steps are: 1. Understand Your Limiting Beliefs and Overcome Them 2. Understand Common Task Specifications, Solution Specifications and Data Specifications in Machine Learning 3. Practice Daily and Start Going Through the Motions 4. Asses New Tasks, Their Solutions, and Data Characteristics to Understand When Machine Learning is Needed 5. Understand the Limitations and Scrutinize the Output of Machine Learning 6. Work Collaboratively and Set Reasonable Expectations
For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts
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What do you do when you find the perfect keyword but according to Google the keyword has no search volume?
According to Eilish Hughes, there are times when you should target those keywords.
When should you try this approach?
In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords.
For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts
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Customer data is one of your most valuable metrics.
Because...
The goal of SEO is to generate sales.
And...
Speaking to actual customers is the best way to work out how to get more sales.
What's more, most SEOs start the SEO process by looking at keyword data. The problem with this approach is it assumes you'll be able to predict how your potential customers think about your product or service. This is making a big assumption.
The better way to do SEO is to research how actual potential customers relate to your product and then build your SEO strategy around that.
For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts
Rank Ranger: https://www.rankranger.com/
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As an SEO, how do you pick the right KPI? With so many tools and so many metrics, what should you be tracking? How do you decide which metrics actually make a difference to your clients?
1) Conversions and your benchmark 2) Revenue and transactions 3) Target keywords and what you are actually ranking for 4) Ranking position changes 5) Traffic that brings conversions
For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts
Rank Ranger: https://www.rankranger.com/
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It used to be that SEO was the antithesis of brand. Brand is the thing that you couldn't measure and SEO brought the free traffic. But nowadays, both can do so much more if they work together.
In this episode Jason Barnard discusses: 👉🏻 How social media can amplify your brand image 👉🏻 How is social media used for SEO
For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts
Rank Ranger: https://www.rankranger.com/
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In this episode, Laura Hogan shares three channels that you can leverage to improve your SEO strategy.
Discover: * How to find targeted queries your audience is searching for using Google Ads * How you can set up enhanced free listings in Merchant Center to drive traffic to your products * How to find blog content that your customers are desperately searching for by talking to your customer service team
For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts
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How do you pick the right keywords that are easy to rank for in Google?
It really pays to be strategic when picking keywords.
Although one of the tried and tested ways to find keyword opportunities is to focus on keywords that your content is ranking for on page two, in this episode, Lukasz Zelezny has a counterintuitive keyword strategy.
Look for keywords that your content is ranking for on position 50 or more.
In episode #90, discover why it works and how to implement it.
Check out the episode.
For more Episodes of the In Search SEO podcast: rankranger.com/blog/podcasts
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In episode 89 of the In Search SEO podcast, David Bain talks to Alina Ghost about optimizing your crawl budget.
Alina shares 5 key steps to crawl budget optimization: 1) Robots.txt 2) Internal linking via the navigation 3) Breadcrumbs/internal linking 4) Check for errors and redirects 5) Log file data
For more Episodes of the In Search SEO podcast: rankranger.com/blog/podcasts
Start a free Rank Ranger trial: rankranger.com/free-trial
The famed Yuriy Yarovoy explains how adopting a growth mindset has helped him take his SEO and marketing overall to another level:
- How a growth mindset relates to SEO and how it opens new opportunity
- What does a growth mindset in the context of SEO actually look like?
- Why SEOs have not yet adopted the growth mindset
Resources: Big SEO Reddit https://www.reddit.com/r/bigseo/ Medic Update https://www.rankranger.com/blog/august-google-core-update Reforge https://www.reforge.com/
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Yuriy Yarovoy of Warrior Made https://twitter.com/YuriyYarovoy https://www.linkedin.com/in/yuriyyarovoy/ https://www.warriormade.com/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs:
- How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways
- What Amazon's paid search strategy implies about the overall direction of the platform
- How Amazon's use of search ads might impact competitor's ad budgets negatively
Resources: Analyzing Over 100k Keywords Amazon Bid On in Google https://blacktruckmedia.com/blog/analyzing-over-100k-keywords-amazon-bid-on-in-google/ Rank Ranger Google Ads Monitor https://www.rankranger.com/blog/adwords-monitor Rank Ranger Google Ads Daily Explorer https://www.rankranger.com/blog/adwords-daily-explorer
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Jason Dodge, Founder of Black Truck Media https://twitter.com/dodgejd https://www.linkedin.com/in/dodgejd/ https://blacktruckmedia.com/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google's guidelines all at the same time!
- Creative ways to build links and offer added value
- How to think outside the box when it comes to link building
- How to use niche level strategies to legitimately gain links
Resources: Link Building Debunked https://www.amazon.com/Link-Building-Debunked-Discover-Backlinks-ebook/dp/B06XYTHFR4/ref=sr_1_1?dchild=1&keywords=link+building+debunked&qid=1599480818&sr=8-1 Julian Goldie YouTube Channel https://www.youtube.com/user/jules1080
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Hayk Saakian, CTO of Healthdare Marketing at Logic Inbound https://twitter.com/hayksaakian https://www.linkedin.com/in/hayksaakian/ https://www.logicinbound.com/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
GatherUp CEO Aaron Weiche joins the podcast to share novel ways you can repurpose online reviews!
- How to repurpose your reviews in ways you never thought of
- How to get smart with repurposing the right reviews at the right time
- Where you should be showcasing your Google reviews and how to do it
Plus, why the age-old advice of writing content for Featured Snippets might not be the best idea.
EPISODE SUMMARY
In the first segment, Mordy goes all-in on Featured Snippets and shares his hot take on how writing content to grab Featured Snippets might be killing your content. How? Well, it ties into how Google’s machine learning language algorithm BERT helps pull in content. Google using things like BERT shows that sometimes answers need to come from long-form content that doesn't fit nicely under an H3 or in a bulleted list. The point being, the typical advice around writing for Featured Snippets does not work for all content variations.
In the interview segment, Mordy interviewed Aaron Weiche, CEO of GatherUp to talk about repurposing reviews. Aaron’s main pitch is that your reviews shouldn’t be left on the shelf to gather dust, rather you can increase their value by reusing them in multiple fashions. For example, you can reuse them on social media or have them appear on multiple areas of your site, each segment of reviews focusing on a different service/product. Hear the full interview for more tips!
Resources: GatherUp Social Sharing Tool https://gatherup.com/blog/social-sharing-images-benefit-more-than-social-media/ Jason Barnard Reputation Management Courses https://www.rankranger.com/reputation-management-courses The Hands-On Guide to Winning Featured Snippets (Part 1) https://www.rankranger.com/blog/featured-snippet-guide-1 The Hands-On Guide to Winning Featured Snippets (Part 2) https://www.rankranger.com/blog/featured-snippet-guide-2
Timestamps:
When Writing for Featured Snippets Makes No Sense [03:48 - 19:33]
How to Repurpose Online Reviews: A Conversation with Aaron Weiche [19:33 - 46:39]
SEO News [47:06 - 50:52]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Aaron Weiche, CEO of GatherUp https://twitter.com/AaronWeiche https://www.linkedin.com/in/aaronweiche/ http://gatherup.com/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
The fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites:
· From technical elements to content – what should eCommerce SEO focus on? · How changes in online shopping impact SEO for eCommerce · A look at structured data and Featured Snippets for eCommerce
Plus, we dive into the entity sites Google shows inside the Knowledge Panel!
EPISODE SUMMARY
In the first segment, Mordy again returns to his favorite topics: baseball and SERP features. In this case, he’s looking at baseball players’ Knowledge Panels and what site does Google feature in the panel. Mordy noticed that Google prefers to show a player’s Twitter page or their website, i.e., something they own, as opposed to a league bio page which the player (or “entity”) does not own. But if the player doesn’t have a website and isn’t very active on Twitter, only then will Google link to their MLB bio page. This research extends into football players but you’ll have to listen to the podcast for that!
In the interview segment, Mordy interviewed Nik Ranger to discuss doing SEO for eCommerce sites. They start off with Nik’s experience playing the violin and how that led her to teach music in Cambodia. Then they got right into it with questions on the sudden boom of e-commerce, using Featured Snippets in e-commerce, the pros and cons of using Shopify, how to improve your e-commerce blog, and more!
Resources: Jason Barnard Reputation Management Courses https://www.rankranger.com/reputation-management-courses Mordy’s Aaron Judge Tweet https://twitter.com/MordyOberstein/status/1293893248549818369 Mordy’s Single Twitter Card Tweet https://twitter.com/MordyOberstein/status/1294273270070546432 The Periodic Table of Digital Commerce Marketing https://marketingland.com/periodic-table-digital-commerce-marketing
Timestamps: What Goes Into a Good SEO Study? [00:04:18 - 00:21:42] Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [00:21:42 - 00:57:30] SEO News [00:57:56 - 01:01:40]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Nik Ranger, head of SEO at StudioHawk https://www.linkedin.com/in/nik-ranger-06086a27/ https://studiohawk.com.au/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
Orit Mutznik joins the podcast to talk about getting content for a commerce blog right!
· Aim to sell or aim to inform, what are you really trying to do with a commerce blog?
· How hard do you push your product on your commerce blog?
· What works, what doesn’t, and why so many commerce blogs fall short!
Plus, we look at what makes for a good SEO study!
EPISODE SUMMARY
In the first segment, Mordy reviews a study trying to prove how Google likes to promote itself. Turns out, the study has some flaws. Mordy covers parts of the study that aren’t on par with other studies he’s seen. Then Mordy shares his thoughts on what makes a good SEO study.
In the interview segment, Mordy interviewed Orit Mutznik, head SEO at SilkFred to talk about commerce blog content. Orit shares her years of expertise for writing content for e-commerce sites like how not all verticals are the same, how to adapt your blog to your target audience and to forget focusing on the algorithm, what keywords to focus on for the blog and for the product pages, and how to use trends for keyword research.
Resources: Mastering In-house SEO Book https://www.masteringinhouseseo.com/ Google’s Top Search Result? Surprise! It’s Google https://themarkup.org/google-the-giant/2020/07/28/google-search-results-prioritize-google-products-over-competitors SERP Feature Tracking Tool https://www.rankranger.com/google-serp-features
Timestamps: What Goes Into a Good SEO Study? [04:31 - 19:02] Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [19:02 - 48:12] SEO News [48:42 - 51:45]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Orit Mutznik, head of SEO at SilkFred https://twitter.com/OritSiMu https://www.linkedin.com/in/oritsimu/ https://www.silkfred.com/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry:
· How talking to search marketers of all levels impacts the SEO dialogue · Handling the problems of SEOs and the complications that come with it · On dealing with SEO controversy
Plus, we take a look at Google’s ability to update entities in a flash!
EPISODE SUMMARY
In the first segment, Mordy tells Sapir about an interesting Google search Mordy did a few weeks ago. Mordy did a Google search on the Toronto Blue Jays just when it was announced that they won't be able to play any games in Toronto and will need to find a new location for the season. As this was unfolding Mordy found a section in the Blue Jay’s Knowledge Panel that was asking users to verify the baseball team’s new location. This was incredible as this was information that only a few hours ago started appearing in the news carousel and it almost immediately impacted the team’s Knowledge Panel!
In the interview segment, Mordy interviewed Google’s own John Mueller to talk about John and his work at Google. They start by debunking the myth that John really likes cheese. Then they go into the difficulty of answering specific user questions without giving assumptions that this applies to all situations, the balance of trying to fix an issue using the algorithm and suggesting to the user to fix it themselves, why Google changed how they announce algorithms, and much more!
Resources: Mordy’s Blue Jays tweet https://twitter.com/MordyOberstein/status/1286013678714793986 What Content Syndication Means for SEO: In Search SEO Podcast https://www.rankranger.com/blog/seo-for-content-syndication
Timestamps: How Quickly Can Google Detect Changes to Entities [03:19 - 13:44] On Advancing the Great SEO Dialogue: A Conversation with John Mueller [13:55 - 48:40] SEO News [49:23 - 55:06]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: John Mueller of Google https://twitter.com/JohnMu
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
Mark Bealin joins the podcast to discuss how to set your local SEO apart by thinking strategically.
· The upside of strategic local SEO over tactical local SEO · How to develop a strategic approach to local SEO · Where links and reviews fit into the strategic outlook
Plus, we look at how the COVID-19 SERP has normalized!
EPISODE SUMMARY
In the first segment, Mordy and Sapir review the latest on COVID-related queries appearing on the Google SERP. It seems the volatility on the SERP has finally calmed down. What SERP change/adjustment did Google make to finally decide to calm the SERP? Mordy believes it’s related to Google boosting the rankings of government sites back in June. Google’s mostly happy with direct queries like ‘COVID cure’ as big sites like WebMD, the CDC, and the like are up there. But for queries like ‘getting a mortgage during COVID,’ Google was only satisfied with the results when government sites started to appear in the top results.
In the interview segment, Mordy interviewed Mark Bealin, head of Search Lab, to discuss local SEO. They discuss how Mark’s previous coaching experience helped with his SEO strategy. Next, Mark goes over some client case studies that cover how to motivate your client to help with link building, as well as some good link building ideas like hosting events, getting in touch with the city’s Chamber of Commerce, and finding ways to get involved with your community.
Resources: Google Algorithm Updates https://www.rankranger.com/google-algorithm-updates Suds and Search https://searchlabdigital.com/suds-and-search/
Timestamps: Why the COIVD-19 SERP Has Calmed [04:18 - 14:53] Thinking About Local SEO Strategically [15:36 - 49:47] SEO News [51:03 - 55:53]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Mark Bealin https://twitter.com/mbealin https://www.linkedin.com/in/markbealin/ https://searchlabdigital.com/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
Lily Ray joins the podcast to explore the effectiveness as well as the underpinnings of Google’s core updates:
· Is Google rewarding the wrong sites with its core updates? · What is the relationship between the core updates & E-A-T? · What’s the best approach to the core updates?
Plus, we talk about the mindset needed to create truly authoritative content!
EPISODE SUMMARY
In the first segment, Mordy and Sapir share some practical content marketing advice on how to create authoritative content. In short, write for the user! Throw all those SEO metrics out the window! Write because you want to help problem-solve a question. It seems simple, but having that mindset and really meaning it takes a lot of work. But we believe you can do it!
In the interview segment, Mordy interviewed Lily Ray, of Path Interactive, to discuss Google's core updates. They discuss the recent Google May 2020 Core Update and how effective or ineffective it was. Afterwards, they discuss in a broad sense, what to look for when researching core updates. This is the first episode where we specifically focus on Google's core updates in our interview segment! Can you believe it?
Resources: The Wrath of the May 2020 Core Update and the Lessons Learned https://www.rankranger.com/blog/may-2020-core-update Google May 2020 Core Update Officially Over https://www.searchenginejournal.com/google-may-2020-update-over/368962/ 550 Winners and Losers of Google’s May 2020 Core Algorithm Update https://www.pathinteractive.com/blog/seo/550-winners-and-losers-of-googles-may-2020-core-algorithm-update/ What Webmasters Should Know About Google’s Core Updates https://webmasters.googleblog.com/2019/08/core-updates.html
Timestamps: How to Write Authoritative Content for SEO [04:37 - 21:06] Is Something Amiss with Google's Core Algorithm Updates?[21:06 - 53:01] SEO News [53:58 - 56:40]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Lily Ray https://twitter.com/lilyraynyc https://www.linkedin.com/in/lily-ray-44755615/ https://www.pathinteractive.com/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
The great Dr. Pete joins the podcast to share what goes into tracking Google’s updates to its algorithm and SERP features:
· Why chasing the Google algorithm is harder than many think · The upside to keeping tabs on Google’s SERP feature trends · How to understand Google
Plus, we take a hard look at why Google’s Search as a Journey is failing to meet expectations!
EPISODE SUMMARY
In the first segment, Mordy and Sapir pick up from last week and discuss Google’s conflicting messaging. This week they focus on Google pushing for deeper content yet not offering access points to that content. Meaning, while Google is incentivizing deeper content, there’s very little access via the SERP to this content. It seems Google could do a much better job at sharing targeted content that would extend the user’s journey. It would appear that Search as Journey has a lot of room to grow.
In the interview segment, Mordy interviewed Dr. Pete Meyers, a marketing scientist at Moz, to discuss tracking Google updates. They explore the thrill of chasing the algorithm, what tools they use, Google algorithm winners and losers lists, finding the common thread of an update, and more!
Resources: In Search SEO [Episode 78] https://www.rankranger.com/blog/seo-metrics-that-matter What’s Google’s Goal? Why Google is All About Authority https://www.rankranger.com/blog/google-authority-focus Is top of the funnel content under attack? How the SERP is set to change https://searchengineland.com/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change-336400 Google’s May 2020 Update: Winners, Winners, Winlosers, and Why It’s All Probably Crap https://moz.com/blog/googles-may-2020-core-update-winners How-to Handle Zero-Searches https://www.rankranger.com/blog/how-to-handle-zero-click-searches
Timestamps: Is Search as Journey Effective? [00:03:53 - 00:19:54] Chasing and Tracking Google Updates and SERP Features: A Conversation with Dr. Pete Meyers [00:19:54 - 00:54:47] SEO News [00:55:22 - 00:59:21]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Dr. Pete Meyers https://moz.com/ https://twitter.com/dr_pete https://www.linkedin.com/in/drpete/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
Steven Long joins the podcast to share his wisdom on sharing SEO metrics that are meaningful to your clients (and a bit on content for SMBS as well):
· The SEO metrics sites should be paying attention to (and a few they should not be) · How to handle a client who has been jaded by vanity metrics · Getting content right for extremely niche local businesses
Plus, why free product listings are pushing Google into a corner!
EPISODE SUMMARY
In the first segment, Mordy and Sapir discuss Google’s plan on bringing free product listings to the main search results. Mordy explains how this plan puts Google between a rock and a hard place. On the one hand, users expecting a more informational SERP are seeing instead a more commerce-centric SERP. On the other hand, if Google doesn’t add free listings to the main SERP, product owners will be less inclined to add product listings which detract from Google’s chances of competing with Amazon. Mordy ends with his solution so make sure to listen to the end!
In the interview segment, Mordy interviewed Steven Long, President of Precision Legal Marketing to discuss the intricacies of doing SEO for law firms and other SMBs. They get into top metrics for SMBs (and beyond), how to study conversions, how to build trust with your client, the differences between local and national law firms, a look into deeper nuances between the law industry and other industries, and more!
Resources: Google Brings Free Product Listings to Its Main Google Search Results https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/ SERP News: May 2020 Edition https://www.rankranger.com/blog/serp-news-may2020
Timestamps: Why Google Is at an Even Greater Risk of Going Too Far with Products on the SERP [00:05:53 - 00:21:31] Keeping Your Clients by Sharing SEO Data That Means Something [00:21:31 - 00:58:23] SEO News [00:59:04 - 01:03:57]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Steven Long of Precision Legal Marketing https://precisionlegalmarketing.com/ twitter.com/legalmarketings https://www.linkedin.com/in/steven-long-2860628/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
SEO mad hatter Ashely Segura dives deep into using FAQs for your SEO:
· Why the FAQ is a powerful SEO ally (when done right) · A modern look at how to craft your FAQs so they don’t come off as being stale · How to track the effectiveness of your FAQs
Plus, we look at the difference in CTR when ranking above the fold vs. ranking below the fold
EPISODE SUMMARY
In the first segment, Mordy and Sapir discuss Mordy’s latest Google SERP study on the difference between the CTR of URLs above the fold (ATF) and below the fold (BTF). In short, the URLs appearing in positions 3-5 ATF had a 30% higher CTR in aggregate than when they appeared BTF. More than that, there’s a big drop in CTR between positions 3-4 both ATF and BTF while the drop isn’t as dramatic between positions 4-5. Meaning, users love the top 3 positions and find any positions below that far less relevant.
In the interview segment, Mordy interviewed content expert Ashley Segura to discuss FAQ pages and their relationship to SEO! They discuss how to write FAQs that are not boring, how to focus your FAQ to the user’s intent, why you should add images or videos to your FAQ, how to brainstorm what questions to add, and much more!
Resources: The Difference Between Ranking Above & Below the Fold www.rankranger.com/blog/above-the-fold-ctr Nati Elimelech twitter.com/Netanel In Search SEO Podcast [Episode 45] www.rankranger.com/blog/in-search-seo-podcast-episode45 Rank Risk Index: www.rankranger.com/rank-risk-index
Timestamps: The Impact of Ranking Above the Fold on CTR [06:37 - 18:57] A Modern Take on FAQs for SEO: A Conversation with Ashley Segura [18:57 - 45:50] SEO News [46:48 - 54:00]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Ashley Segura https://tophatrank.com/ https://tophatsocial.com/ https://tophatcontent.com/ twitter.com/ashleymadhatter www.linkedin.com/in/ashleyward90/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
SEO legend Bill Slawski joins the podcast as we explore his approach to using Google patents to better understand the world of SEO:
• Why analyzing Google’s patents are such a vital part of doing SEO • How to approach Google’s patents for SEO insights • What trends and patterns have Google’s patents revealed?
Plus, we take a look at a new feature that is putting top of the funnel content on the SERP into a corner!
EPISODE SUMMARY
In the first segment, Mordy and Sapir discuss Google’s topic filter SERP feature and its impact on online businesses. In short, while websites would prefer to initially grab a large audience on their landing pages and then have the user browse for specifics, Google wants to skip that step and have the users filter their decision before they click on any site! In other words, Google is leaning websites to create more targeted content as opposed to casting a larger net.
In the interview segment, Mordy interviewed Google patent maven Bill Slawski. After starting off with why Bill’s websites have a fish and sea theme, the two dive into how to research Google patents. As the conversation evolves, Bill and Mordy go into specific patents from the past as well some interesting patent facts... like how not all patents are implemented as Google patents are often redundant approaches to a particular problem.
Timestamps: How Google is Making It Tougher Than Ever to Reach Broad Audiences [00:05:30 - 00:17:53] How to Analyze Google Patents to Unlock SEO Gems [00:17:53 - 00:49:41] SEO News [00:51:12 - 00:56:58]
Resources:
Spam, Damn Spam, and Statistics www.microsoft.com/en-us/research/publication/spam-damn-spam-and-statistics-using-statistical-analysis-to-locate-spam-web-pages/ In Search SEO Podcast [Episode 55] www.rankranger.com/blog/bert-seo When Google’s Intent Targeting Goes Too Far www.rankranger.com/blog/google-intent-targeting Dan Russel’s Site sites.google.com/site/dmrussell/ Google is Suggesting Searches Based on Users’ Recent Activity searchengineland.com/google-is-suggesting-searches-based-on-users-recent-activity-334309
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Bill Slawski https://gofishdigital.com/ www.seobythesea.com/ twitter.com/bill_slawski www.linkedin.com/in/slawski/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
Content marketer & SEO extraordinaire Yosef Silver joins the podcast to offer his advice on creating content that ranks, reaches, and engages:
• How to create content that both drives traffic from the SERP and pops off the page • What sort of content structure lends itself to user engagement? • How to give your content that balance we all look for
Plus, why it might be time to abandon some of the old institutions of content marketing and SEO!
EPISODE SUMMARY
In the first segment, Mordy and Sapir discuss how content consumption is changing, specifically regarding technical content. Users prefer simple content in video format if possible. What’s most important is to research the SERP and see what types of content comes up that Google prefers.
In the interview segment, Mordy interviewed Yosef Silver of Fusion Inbound to discuss some content marketing ideas. They go over creating content plans, knowing your audience, email marketing, and a few content creation ideas to try for your next marketing campaign!
Timestamps: Content Expectations are Changing, Are You? [00:06:28 - 00:24:45] Building Balanced Content [00:24:49 - 00:50:01] SEO News [00:50:36 - 00:54:05]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Yosef Silver fusioninbound.com/ twitter.com/ysilver www.linkedin.com/in/ysilver/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
The Motley Fool’s own Alli Berry joins the podcast to talk about the issues facing SEOs who work with content syndication:
· When to and not to syndicate content from an SEO perspective · How to handle syndicates who outrank the original content source · Google’s syndication shortcomings & how to handle them
Plus, what scroll-to-text Featured Snippets really mean for sites!
EPISODE SUMMARY
In the first segment, Mordy and Sapir discuss Google’s latest update to Featured Snippets on desktop. Now when you click on the snippet's URL, you’re taken to the exact spot on the page where the content came from, plus it’s highlighted in yellow. Our hosts go over whether this functionality is helpful to the average user, how SEOs should approach building their on-site brand, and the morality of Google changing how users view your page.
In the interview segment, Mordy interviewed Allie Berry of the Motley Fool. Alii shares her thoughts on content syndication. Alli and Mordy discuss how content syndication works, what to expect when in a partnership, the cost analysis of syndication, and the controversy of paywalled content on the SERP, etc.
Resources: Google to Pay For News Content in Europe searchengineland.com/french-antitrust-decision-sets-the-stage-for-google-to-pay-for-news-content-in-europe-332744 Nino Knetemann Tweet twitter.com/KnetemannNino/status/1268431800566722560 Rich Tatum Tweet twitter.com/RichTatum/status/1268421112163184648
Timestamps: What Scroll-to-Text Featured Snippets Mean for SEO [00:06:47 - 00:19:43] Solving the Biggest Problems with SEO for Content Syndication [00:19:43 - 00:55:36] SEO News [00:56:31 - 00:59:18]
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Alli Berry www.fool.com/ twitter.com/AlliBerry3 linkedin.com/in/berryalli/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom:
· What SERP features mean when you leave aside the rhetoric · Where is Google taking the SERP and its features? · What is the Topic Layer and why you should very much care about it?!
Plus, why ranking signals are not what you think they are (these days)!
<<<< EPISODE SUMMARY>>>>
In the first segment, Mordy places his bet that ranking signals will become less and less relevant as time goes on. In short, while ranking signals were used in the past as a way to measure a page’s "rankability", Google does need indirect signals the way they used to. Google has come a long way with its Machine Learning which means it better understands the content it's looking at. In fact, it understands this content more "intrinsically." Once Google truly understands content and how it should be, it doesn’t need ranking signals to the same extent.
In the interview segment, Kevin Indig shared his thoughts on SERP features. It starts with the question of whether certain SERP features are considered ‘organic.’ Then Kevin goes into a theory that Google is showing more video carousels because YouTube is important revenue for them. Next, they talk about SERP feature authority how in certain niches it can be nigh impossible to get a SERP feature due to Google’s love of authority websites. Finally, Kevin goes in-depth on his findings on current SERP feature data trends and how Google’s premonitions of what the future will hold came true.
Timestamps: The Future of Ranking Signals [00:07:07 - 00:18:46] A Deep Dive Into SERP Features [00:18:46 - 01:04:39] SEO News [01:05:31 - 01:10:39]
Resources: Google: That’s No Search Engine… That’s an Authority Engine rankranger.com/blog/google-authority-focus What is the Market Share of Featured Snippet URLs? rankranger.com/blog/featured-snippet-market-share Improving Search for the Next 20 Years www.blog.google/products/search/improving-search-next-20-years/ How Google Knows Good Content From Bad Content rankranger.com/blog/how-google-understands-content Google Figures Out What Users Want & Like Based On Comparing Your Content To Others? seroundtable.com/google-understands-user-experience-intent-27931.html
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Kevin Indig www.g2.com/ twitter.com/Kevin_Indig linkedin.com/in/kevinindig/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
Deepak Shukla of Pearl Lemon joins the podcast to share his experience on finding and acquiring new SEO clients:
• How to find top-quality SEO leads • How to gauge the SEO market so you can sell your services with optimal effect • How to sell yourself & your SEO services aggressively but without being a spammer!
Plus, when taking Google Trends data at face value goes wrong! (Tips on how to view trends data)
<<<< EPISODE SUMMARY>>>>
In the first segment, Mordy covers a tweet that Kevin Indig shared where the word 'best' was going up in Google Trends at the same time the word ‘cheap’ was going down. Mordy begins his take on this with this misnomer that just because you see a correlation, it doesn’t mean they are related. In this case, the term ‘best’ can mean different things for different people. For some, ‘best’ includes cheap and affordable. It is possible that ‘cheap’ is trending down because consumers want more information with their commerce content and aren’t searching anymore for thin content sites that sell ‘cheap’ items the way they used to.
In the interview segment, we interviewed Deepak Shukla about how to build up your lead generation for your SEO business. Deepak shared what sites he uses for outreach as well as the best way to market yourself online to get that initial conversation. He then goes on about the importance of having a focus with your SEO business as potential clients will sign on with you because of that focus!
Timestamps: Why You Can't Always Trust Trends Data [00:05:21 - 00:24:03] Building Your SEO Client Base with Lead Generation Tips [00:24:03 - 01:04:29] SEO News [01:04:48 - 01:07:20]
Resources: Kevin Indig on Google Trends for 'Best" & 'Cheap': twitter.com/Kevin_Indig/status/1256964882957848579
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Deepak Shukla pearllemon.com/ twitter.com/deepakpshukla1 linkedin.com/in/deepakseoexpert/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ
Presented by Rank Ranger: www.rankranger.com/
SEO veteran Rich Tatum joins the podcast to share how he built his SEO career on strong credibility:
• How to establish yourself within the SEO community • Using strong credibility to propel your career in SEO • The pros and cons of being a specialist vs. a generalist in terms of a career in SEO
Plus, we pick apart some site-level patterns as seen in the May 2020 Core Update
<<<< EPISODE SUMMARY>>>>
In the first segment, Mordy tackles the Google May 2020 Core Update and shares the site-level patterns he discovered while reviewing it. In short, Mordy found sites that pushed their main informational content down the page while their affiliate links remained above the fold were losing rankings. Mordy brings a few examples to explain his point and ends on the importance of COVID-19 messaging to your rankings.
In the interview segment, we interviewed Rich Tatum about how to build credibility in the SEO sphere. Rich shared his background, first on how he got into photography in his senior year in high school, and then how he got into working in the SEO world. In short, in order to keep his job he leveraged himself as someone with good connections to the big names in the SEO industry by interacting with them on Twitter. At the same time, he carefully curated what he said about SEO in the public realm to ensure it was of incredible substance. How and what he did is a great lesson for anyone looking to build credibility whether in SEO or in any field.
Timestamps: Site Level Patterns from the May 2020 Core Update [00:10:03 - 00:24:10] How to Build Your SEO Credibility: A Conversation with Rich Tatum [00:24:10 - 01:08:35] SEO News [01:09:47 - 01:13:37]
Resources: Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one) sparktoro.com/blog/want-your-content-to-succeed-make-it-resonate-with-the-right-audience-no-not-that-one/ The Wrath of the May 2020 Core Update and the Lessons Learned rankranger.com/blog/may-2020-core-update
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Rich Tatum twitter.com/RichTatum linkedin.com/in/richtatum/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/
SEO audit fanatic Matthew Tenney joins the podcast to offer his approach to running SEO audits:
· How to know when you need to run an SEO audit · Leveraging an SEO audit so that you get the most out of it · Tips on taking action after running an SEO audit
Plus, we dive into the rank volatility trends of the May 2020 Core Update
<<<< EPISODE SUMMARY>>>>
In our first segment, Mordy shares his initial data findings on the recent Google May 2020 Core Update. While the update started slowly at first, on its second day rank fluctuations went up tremendously. What's interesting is that there was a relatively uniform volatility increase across the niches including YMYL.
In the interview segment, we interviewed Matthew Tenney to discuss everything site audits. Matthew shares when you should do site audits, why you should do full site audits, and when you should do batches instead. We also get into how to focus on the main problems of an audit first by creating benchmarks, the importance of internal links, and so much more. Matthew covers a lot on site audits and we can't summarize it all here, you just have to listen. :)
Timestamps: What Made the May 2020 Core Update Unique? [00:04:36 - 00:20:18] How to Properly Run SEO Audits [00:20:18 - 00:52:54] SEO News [00:53:49 - 00:57:08]
Resources: Rank Risk Index: rankranger.com/rank-risk-index The January 2020 Core Update Data Results: rankranger.com/blog/google-january-2020-core-update Why Ranking Above The Fold Matters More Than Ever: rankranger.com/blog/above-the-fold-ranking
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Matthew Tenney of GlassesUSA.com twitter.com/Mr10ee linkedin.com/in/mr10ee/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/
Technical SEO expert Simon Cox joins the show to discuss how he’s handled SEO for sites during COVID-19:
• SEO considerations for both local and non-local sites during COVID-19 • Addressing content needs during COVID-19 & finding new opportunities • What’s the game plan for SEO once COVID-19 is over? How sites may need to adjust to a new reality
Plus, we offer tips on how to stay current on Google’s strategy and trajectory!
<<<< EPISODE SUMMARY>>>> In our first segment, Mordy shares his idea of the most powerful way to analyze the Google SERP which is to simply play around on the SERP. To explain what he means, Mordy shares some examples. The first being how he noticed the SERP being more visual especially on mobile and that you can see on the SERP that Google is using images to help guide users to make choices. His next example is how Google was showing a sports player position carousel for many football teams, but now it’s limited to only a few teams. Mordy suggests that Google released a feature for testing but is now limiting it and releasing it in a more strategic approach.
In our next segment, we have special guest, Simon Cox, who shares a couple of interesting SEO cases he’s currently handling amid the COVID-19 pandemic. His first case is a florist who with the help of a simple e-commerce page that Simon helped create, was able to continue to thrive when most shops were closed. In another case that Simon worked on, a wildlife charity added a ‘things to do in lockdown’ page with fun drawings, puzzles, and quizzes which garnered a lot of traffic for the site.
Simon shares where he thinks there is opportunity during COVID-19 and how things may change in SEO when the crisis has abated.
Timestamps: How to Know Where Google Is at & Where It’s Going [00:07:39 - 00:22:44] How to Handle SEO and Websites in the Wake of COVID-19 [00:22:49 - 01:07:43] SEO News [01:08:14 - 01:11:23]
Resources: Simon Cox: http://simoncox.com The Corona Pub: http://thecoronapub.com How Google’s Entity Understanding Has Advanced: https://www.rankranger.com/blog/entity-understanding-advances
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Simon Cox twitter.com/simoncox linkedin.com/in/simonmcox/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/
CRO aficionado Khalid Saleh joins the podcast to discuss the role of underlying psychology when creating the optimal UX for your site:
· Speaking to user psychology to boost conversions · How to drill deep into user mindset · How to find and send the right messages with your UX
Plus, how to qualify your Featured Snippet wins!
<<<< EPISODE SUMMARY>>>>
We start with our guest speaker, Khalid Saleh, who explains his LinkedIn profile’s message that there are no growth hacks in marketing. Beginning the main topic of CRO and UX, Khalid explains there are two parts to CRO, the functional aspect and the emotional aspect and the importance of focusing on each. He goes on about the psychology of human emotions and how to get into the mind of a user. Khalid then shares a few CRO stories each with different lessons on learning the user’s behavior. Khalid ends with comparing CRO and SEO and that at the end of the day the goal is to increase sales and how understanding who your competition is important in increasing your conversion rate.
In the next segment, Mordy shares an article that showed the % of time certain SERP features appeared alongside Featured Snippets on the same results page. Mordy clarified that the article was not meant to say that if a certain feature was appearing with your Featured Snippet that you will automatically lose traffic, but rather that you should investigate further to see if the other feature is really competing with the user’s attention. Each case is different as some features will share the same intent while others will not.
Timestamps: Using Psychology to Build a UX That Drives Sales [00:08:53 - 00:38:14] How to Understand How Powerful Your Featured Snippets Really Are [00:39:00 - 00:57:08] SEO News [00:57:27 - 01:03:54]
Resources:
In Search SEO Podcast Episode 38: rankranger.com/blog/in-search-seo-podcast-episode38 What SERP Features Do Featured Snippets Compete With?: rankranger.com/blog/featured-snippet-feature-competition How To Qualify Google Rankings: Advanced Ranking Tips: rankranger.com/blog/understanding-google-rankings
Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/
Special Guest: Khalid Saleh twitter.com/khalidh linkedin.com/in/khalidh/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/
SEO Jedi Colleen Harris of Sincro gets into the finer points of creating a highly-effective Google My Business listing:
· How to get department listings right and why you really have to! · How to expedite the GMB verification process! · How to prove the value of local SEO!
Plus, we dive deep into how Google can use the functionality on the COVID-19 SERP to push personalization to all-new levels!
EPISODE SUMMARY:
We start with our guest speaker Colleen Harris on how watching soap operas started Colleen's career in marketing. Then we moved on to our main topic... Google My Business. Specifically, department listings! We dived into what they are, when you need them, and how to insert them effectively. Colleen breaks it down step-by-step ending off with Google's reply back to her that they wished everyone did it this way! Lastly, we discuss the importance of adding UTM code to your Google My Business listing and the importance of showing your value to your clients.
In the next segment, Mordy shares his theory on how the COVID-19 SERP is a glimpse of what might be coming to the results page in the future! In short, the left side menu functionality currently being used for COVID-19 queries can be Google’s solution to answering multiple intents on the SERP. Google could offer an initial, more personalized SERP and then the tabs will show other categories for result diversity. Mordy and Sapir highlight all of the ways the functionality can help Google solve some of the problems related to personalization on the SERP... including the filter bubble!
Timestamps: Getting the Finer Points of Your Google My Business Listing Right: A Conversation with Colleen Harris [00:08:20 - 00:24:26] How the COVID-19 SERP Hints at Google’s Future [00:25:42 - 00:40:49] SEO News [00:40:49 - 00:45:39]
Resources:
In Search SEO Podcast Episode 19: rankranger.com/blog/in-search-seo-podcast-episode19 In Search SEO Podcast Episode 57: rankranger.com/blog/how-accurate-is-google
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Colleen Harris twitter.com/cdawg2610 linkedin.com/in/colleenaharris/
Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/
Crack search marketing reporter, George Nguyen, shares what covering the SEO industry looks like:
· What goes into getting information out of Google? · How to find the SEO truth · How to find a happy medium between offering users both intrigue & reality
Plus, we take a look at how COVID-19 has wreaked havoc on Google’s algorithm!
In this episode, we talk with George Nguyen, the associate editor at Search Engine Land.
We go into what it's like to cover the SEO News. We begin with how George started in content marketing and worked his way to writing articles for Search Engine Land. Then we go into what it's like to ask questions to major companies like Google and Microsoft and how forthcoming with information they really are. George also walks us through ways to rectify the situation when you get something wrong (some great stories about his personal experience here). We also get into what the hardest stories to cover are and how to deal with haters (just shake them off). Lastly, we explore why Search Engine Land has adopted its unique article structure.
Don't skip the first segment as we talk about the insane rank fluctuation patterns that occurred over the last 2 weeks. It seems Google's machine learning is working around the clock to figure out all of these new COVID-19 queries that it hasn't seen before. To that we'll get into some of the patterns we've seen and why we think Google has released so many updates in such a short amount of time.
Timestamps: Is COVID-19 Driving Google’s Algorithm Updates? [00:04:24 - 00:20:40] What Covering the SEO News Is Actually Like [00:21:05 - 01:00:40] SEO News [01:01:00 - 01:04:52]
Resources:
Rank Risk Index: rankranger.com/rank-risk-index TF-IDF Tool: rankranger.com/blog/tf-idf-seo-tool In Search SEO Podcast Episode 62: rankranger.com/blog/seo-work-life-balance In Search SEO Podcast Episode 65: https://www.rankranger.com/blog/confirmation-bias-seo
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: George Nguyen twitter.com/geochingu linkedin.com/in/george-c-nguyen/
Presented by Rank Ranger: www.rankranger.com/
Today we welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons of confirmation bias in digital marketing!
· When confirmation bias works for and against your marketing efforts · The line between right and wrong when leveraging confirmation bias · How confirmation bias plays itself out in the Googleverse
Plus, how Google’s machine learning is assimilating COVID-19 topics into the search results.
Resources:
Signup Form for 3-Months free access to our reporting dashboards: https://docs.google.com/forms/d/1C34OvLwEjWOMP4ORkJnb5l_DRkttDCsMDN1xo_ltpfQ/
SEOChat: https://twitter.com/search?q=%23Seochat&src=typed_query
Marie Haynes Informal Survey: https://twitter.com/marie_haynes/status/1221791870952595457 Marketing Psychology: Avoiding Confirmation Bias in Digital Marketing: https://www.rankranger.com/blog/confirmation-bias-in-digital-marketing
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Carolyn Lyden twitter.com/CarolynLyden linkedin.com/in/carolynlyden/
Presented by Rank Ranger: www.rankranger.com/
Rachel Slovin of Kahena Digital chats with us all about how to push your SEO agency and/or SEO team forward and in difficult times.
· Running an SEO team & agency during the good times as well as the bad times · How to be efficient with your team and resources · When growth makes sense, how to do scale-up
Plus, we offer some tips on how to set yourself up for success when working at home as a result of the COVID-19 crisis.
Resources:
https://www.rankranger.com/blog/seo-work-life-balance https://www.rankranger.com/blog/onboarding-seo-clients https://twitter.com/aleyda/status/1239470143232753669 https://thecoronapub.com/ https://www.uberconference.com/room/mobilemoxie
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Rachel Slovin twitter.com/rachslov linkedin.com/in/rachelslovin/
Presented by Rank Ranger: www.rankranger.com/
Amy Toman joins the show to discuss how on-demand apps might be a bigger threat to your site’s local traffic than you think:
· Are on-demand apps stealing local traffic from small businesses? · Which local verticals are more susceptible to losing site traffic to apps? · How a bit of creativity can head off losing local site traffic
Plus, our thoughts on what good rank tracking practices look like.
Resources: https://moz.com/blog/how-low-can-number-one-go-2020 https://www.searchenginejournal.com/google-challenges-moz-article/352078/
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Amy Toman twitter.com/BubblesUp linkedin.com/in/amy-toman-25945047/
Presented by Rank Ranger: www.rankranger.com/
Kelly Stanze joins the show to discuss SEO, mental health, and maintaining a proper work-life balance.
· Creating a healthy work-life balance while keeping a rigorous career in SEO · Dealing with the demands of SEO while struggling internally · What the SEO industry needs to do to advance mental health within the industry
Resources: searchenginejournal.com/2020-seo-trends/338697/ searchenginejournal.com/mental-illness/324147/
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Kelly Stanze twitter.com/KellyStanze linkedin.com/in/kellystanze/
Presented by Rank Ranger: www.rankranger.com/
Link superstar Cass Downton joins the show to share her wisdom on dealing with a less than optimal backlink profile:
· At what point is your backlink profile unhealthy? · How effective is disavowing links & when is it applicable? · What’s the connection between links, authority, and E-A-?
Plus, we look at some tips to create content that Google’s core updates will love!
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Cass Downton twitter.com/cassdownton https://www.mariehaynes.com/
Presented by Rank Ranger: www.rankranger.com/
Enterprise SEO rockstar Heather Physioc joins the show to share her strategy on creating SEO client buy-in:
· How to systematically onboard new SEO clients · What to say and how to say it: Creating effective lines of communication · How to maintain and grow your relationships with your SEO clients
Plus, we analyze what Google is doing when segmenting the News Box into multiple carousels!
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Heather Physioc twitter.com/HeatherPhysioc linkedin.com/in/heatherphysioc/
Presented by Rank Ranger: www.rankranger.com/
SEO and content creation superstar Jessica Levenson joins the podcast to help you stay true your target audience:
· How to take intent targeting concepts and make them a reality · Methods towards making sure your content really does target an audience · How creating targeted content is evolving
Plus, we take a look at Google’s latest entity understanding advancement… relationships as entities!
Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Jessica Levenson twitter.com/guerillagirl linkedin.com/in/jessicalevenson/
Presented by Rank Ranger: www.rankranger.com/
PPC powerhouse Navah Hopkins joins the podcast to discuss the harmonious relationship between SEO and PPC:
· Why the myths about the lack of PPC & SEO synchronicity are not just false, but harmful · What goes into synching your SEO and PPC teams · Unifying PPC and SEO at the vertical level
Plus, the who, what, when, where, and why of Featured Snippet deduplication
Host: Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Navah Hopkins https://twitter.com/navahf https://www.linkedin.com/in/navahhopkins/ https://www.linkedin.com/company/hennesseydigital/
Presented by Rank Ranger: www.rankranger.com/
SEO superstar Jenny Halasz joins the podcast to discuss Google’s success and failure in its quest to offer highly targeted and nuanced search results:
· How consistent is Google in offering nuanced & targeted results? · How effective is BERT a few months in? · What more does Google need to do to get results right?
Plus, we explore the expansion of Google Stories & what they say about how the search engine sees entities.
Host: Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/
Special Guest: Jenny Halasz https://twitter.com/jennyhalasz https://www.jlh-marketing.com/
Presented by Rank Ranger: www.rankranger.com/
Local SEO expert Cori Graft of Seer Interactive joins the podcast to discusses the ins and outs of SEO competition analysis at the local level:
· How to best discover which local competitor poses the biggest threat · What signals engagement to Google at the local level? · What’s important and not important when tracking local competitor data
Plus, we take a look at what the data says about the January 2020 Core Update!
Host:
Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/
Presented by Rank Ranger: https://www.rankranger.com/
SEO and Natural Language Processing expert Dawn Anderson joins the podcast to break Google BERT down into its simplest parts:
· What exactly BERT does · How BERT impacts web content & search results · What Google having a better contextual understanding means
Plus, we look at how intent diversity and personalization are on a collision course and what Google will inevitably have to do about it!
World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google’s changes to the Quality Raters Guidelines:
· Changes to YMYL language in the guidelines & its implications · Why Google has recategorized the sites types listed as YMYL · How connected the Quality Raters Guidelines are to Google’s algorithm
Plus, we pick apart some of the most popular clichés about doing SEO in 2020!
This week we pull out the top 10 moments from The In Search SEO Podcast in 2019! Get the best of the podcast in one episode! Great tips on everything from SEO automation to E-A-T to content marketing to competitor analysis! Plus, go behind the scenes of the podcast along the way!
CEO of Directive Consulting, Garrett Mehrguth, joins the show to share his insights on making your brand more discoverable:
· How to increase your visibility market share · Capitalizing on reviews site for top ranking opportunities · The role of search marketing in discoverability
Plus, we look at the effect of the holiday season on PLAs!
Marketing Now author David Bain joins the show to discuss finding new content opportunities:
· What content opportunities are emerging? · How to take advantage of audio and video content · The value of synthesizing offline and online content experiences
Plus, we analyze Google’s November 2019 Local Update!
SEO superstar Ross Tavendale joins the show to talk about what mattered most in SEO during 2019:
· The importance of links now and going forward · The state of clicks on the SERP · The role of the Quality Rater Guidelines, entity understanding, technical SEO now and in 2020
Plus, reevaluating your site’s UX with a few ideas from Google itself!
The great Ari Roth joins the podcast to talk about brand reputation management on the Google SERP.
· How to use the SERP to control your brand’s narrative · Using SEO to manifest a positive brand identity · How to handle brand inaccuracies within Google’s properties
Plus, when SEO conspiracies go too far – A deep-dive into the Wall Street Journal’s take on Google.
Search marketing legend Michelle Robbins joins the podcast to discuss creating a positive online reputation beyond SEO considerations:
· Thinking about brand reputation beyond ‘links’ · How to best handle online reputation attacks · Building positive brand sentiment – moving past the clichés
Plus, we go into a new way Google may be pushing its algorithm updates!
Serial entrepreneur Matti Giovanisci joins the podcast to discuss building a new site with SEO in mind:
· What optimization tasks should be at the top of your list when building a new site? · How to move your SEO & content strategies from planning to reality · How to start link building for a new site
Plus, we take a hard look at Google’s BERT algorithm and break it down into its simplest parts.
SEO expert Jason Barnard joins the podcast to share his insights on structured data & rich results:
- What are 'blocks' & why do they matter for rich results?
- Structured data in the age of limited clicks and traffic
- The evolution of rich snippets
Plus, we take a look at what there's to do after being hit by a core update!
SEO automation maven Nati Elimelech joins the podcast to offer his take on automating your website optimization:
· Why we often fall short of taking advantage of the full power SEO automation offers · Who should go heavy on SEO automation and when · How to keep your balance when running heavy amounts of SEO automation
Plus, we take a hard look at Google’s original reporting news algorithm.
Featured Snippet aficionado Nigel Stevens joins the podcast to discuss the dynamic nature of Featured Snippets:
· What’s tipping the Featured Snippet scale these days? · How to extract user intent from Featured Snippets · How to best craft your Featured Snippet & SEO strategy overall
Plus, we tackle Google’s new no-follow link attribute announcement!
The legendary Stephan Spencer joins the podcast to enlighten the world about how to cultivate success when doing SEO at scale:
· How to build the right SEO team & why it’s the cornerstone of SEO success · Finding your SEO shine: How to cultivate and motivate to propel your SEO strategy · The most important qualities to look for when bringing new SEOs on board
Plus, subdomain leasing… really?!
The one & only Aleyda Solis joins the show to share the ins and outs of SEO consultancy:
· How to truly understand your clients & build lasting success · How to build healthy relationships with clients · Why specialization is a must
Plus, we look at what you should REALLY be doing with zero-click searches!
Matthew Woodward joins the podcast to discuss how to boost your blog's performance:
- Fashioning your blog's identity &the journey towards finding your niche!
- How to stay in touch in order to pick up the right topics for your blog
- Links... on-page optimization... where does SEO fit into the success of your blog?
Plus, are Google's core updates a distraction from Gooogle's unconfirmed algorithm updates?
PPC expert and Klientboost founder, Johnathan Dane, joins us to discuss:
· How to set up your landing pages for Google Ads success · What Google Ads copy mistakes matter & which don’t · How to design your landing pages for Google Ads conversions!
Plus, we dive into how Google knows which content is and is not high quality for a specific vertical!
Anton Shulke joins the podcast as we go behind the scenes of webinar creation:
· What makes an SEO webinar engaging? · What goes into creating a webinar? · Which kinds of guests make for the best webinar?
Plus, learn how to start building some serious SEO knowledge without spending a ton of time doing it!
The renowned Barry Schwartz joins the show to discuss his thoughts & feelings on:
· The state of the SEO industry · The real and imaginary problems facing Google & how it moves forward · Danny Sullivan’s move to Google, how to deal with ‘SEO negativity’, & how the SEO community has changed
Plus, why gaming Google only means Google is gaming you!
SEO superstar Mark Traphagen joins the show to share his insights into creating content when Google is everything but a traditional search engine:
· How Google’s move towards becoming a discovery engine impacts content creation! · How to create a content strategy that matches Google’s desire to guide users in all-new ways! · What is a ‘content mindset’ and why having one is a must these days?
Plus, we breakdown the insane levels of rank fluctuations that came out of the unconfirmed July 2019 Google update!
CRO maven (& table tennis champ) Dave Hyman joins the show to offer his prolific advice on how to make sure your site converts well:
· What stops users from converting? · How to discover the reasons your site is not converting · Which technical considerations matter most as far as conversions are concerned?
Plus, we take a look at why Google is running away from links as fast it can! (Disclaimer, links are still super important!)
Video marketing expert Itamar Blauer joins the show to offer his insights on how to best optimize your videos for the Google SERP:
· The foundations of optimizing your videos: The ‘must-dos’ no matter what! · How to get your videos to win both on YouTube and on the Google SERP! · Getting past video creation hurdles!
Plus, we tell you why you should have entities on the brain (for your SEO strategy)!
Igal Stolpner joins the show to offer some seriously substantial advice to help you deal with your SERP competitors:
· How to decide which competitors are worth be worried about · Tips & techniques for knowing the competition qualitatively · How to be both effective & innovative when crafting an SEO strategy that considers the competition
Plus, we look at a change in the length of Featured Snippets & what it means for your site!
The always enlightening and entertaining Greg Gifford joins the show to discuss:
• Must-know tips when creating Google Posts • Leveraging Google Posts to promote your business • Mistakes to avoid when creating Posts & using the Local Panel's Q&A feature
Plus, we take a look at the need for uniformity within the SEO industry.
Leading local SEO expert Mike Blumenthal joins the show to discuss:
· The importance of local SEOs having a sound paid search program · What’s the reality of Google monetizing Google My Business? · The role of review content in local ranking
Plus, we look at how Google has added a layer of topical depth to the SERP!
Craig Campbell joins the podcast to discuss the taboo topic of black hat SEO:
· Exploring the lines between black hat and white hat SEO · Is there a time and place for black hat SEO tactics? · Does black hat SEO deserve its bad reputation?
Plus, we look at a new level of customization on the Google SERP!
Alli Berry joins the show to share her expertise on E-A-T:
- Defining the difference between expertise, authoritativeness, & trustworthiness
- Concrete ways you can build your E-A-T profile
- Building author credibility in creative ways
Plus, we discuss some initial data coming out of the June 2019 Core Update!
SEO & UX expert Stoney deGeyter joins The In Search SEO Podcast to share his wisdom on:
- Creating language that aligns to Google's intent targeting
- How to create language for a UX fit for both traditional & voice searches
- Where UX and language fit within Google's algorithm
Plus, we look at who wins and who loses with the addition of favicons to the mobile SERP!
SEO experimenter extraordinaire Dan Petrovic joins The In Search SEO Podcast to discuss:
· What’s new with Google’s algorithm · Not getting caught up with Google’s confirmed updates · The best way to deal with a Google algorithm update
Plus, we take a hard look at Google's (relative) inactivity to see if something big is heading our way!
Content and SEO expert Kameron Jenkins joins the In Search SEO Podcast to discuss:
· The upside of a full stack content writer over a content specialist · How to find your writing Zen when creating multiple types of content · How content marketers can navigate through their knowledge gaps
Local link building expert Garrett French comes on the show to discuss:
- How to build local relationships for local link building
- How to target local sites for link outreach
- How to ensure your local link building campaigns align to the local environment
Jeannie Hill of Hill Web Creations joins the show to discuss:
- Using intent analysis to guide the user's path towards conversion
- Seeing the full intent picture by considering brand bias
- Why small brands should target "intent gaps"
CallRails’s Zack Bedingfield joins the show to discuss:
· What works best when using Google Ads automation · What to consider before utilizing automation within Google Ads · Where the future of ad automation is taking us
Niki Mosier of Seer Interactive joins the show to talk about:
· The local SERP features we’re all forgetting about (& how to take advantage of them) · How to go about utilizing Google Posts · UTMs for tracking local feature progress
LinkedIn expert, Yoel Israel, joins the show to discuss:
• What’s important when optimizing your LinkedIn profile for SEO & beyond • Getting noticed on LinkedIn • Is your LinkedIn profile “linkable?”
The world-renowned Lukasz Zelezny joins the show to discuss:
• Why, despite the influx of Google’s SERP features, organic search is stronger than ever
• The continuing possibility of building your brand organically
• Is there something that still works on social media without paying for it?
Content marketing expert Liraz Postan joins the show to discuss:
• What’s important in content marketing today • Which content marketing KPIs are actually worth your while • Thinking about users beyond the click
Plus, we talk data on the latest Google algorithm update.
SurveyMonkey’s Director of Growth and SEO, Eli Schwartz comes on the show to put some teeth on the generic advice enterprise SEOs tend to hear:
· Beyond just creating more content, how enterprise sites should think about the content process · Bringing true efficiency to your SEO team · How to get your SEO efforts noticed
Plus, we discuss a major change to Image Thumbnails on the SERP!
Content marketing & SEO maven Carolyn Lyden joins the podcast to discuss content pillars & how to be a well-oiled content producing machine:
• Creating content pillars that effectively targets users • How to plan out your content while keeping creativity alive • Strategies to bridge the gap between your content & SEO teams
SEO expert & influencer marketing ace Shane Barker joins the podcast to discuss how to go about influencer marketing with a focus on SEO:
· How influencer marketing ties into your SEO strategy · Keeping your influencer marketing ‘white hat’ · Maintaining a focused influencer marketing strategy for strong SEO
Mobile experts Russell Jeffery & Stephen Alemar of Duda join the show to discuss why mobile page speed is more important than it ever has been.
· Why both page speed & mobile UX are even more important than you think · Where mobile page speed sits on the SEO totem pole compared to other signals · Where do we stand with the AMP Project? Is it still relevant?
The king of local SERP features, Sergey Alakov, comes on to discuss local intent & the future of voice search monetization:
· Thinking beyond proximity – why local intent optimization is nearly universal · Why businesses will feel the pressure to join the Reserve with Google program · How local is shaping up to be the natural way for Google to monetize voice search!
SEO guru Cindy Krum joins the show to discuss how entities are becoming the future of search!
· Was mobile-indexation really about entity indexation? · How is Google creating a more universal understanding of entities? · What does a focus on entities mean for ranking on the SERP? · Why content fragments are going to be extremely important going forward!
Click Giant CEO, Jerry Cahalan, joins the show to talk how small brands can win the keyword war!
· How can small brands leverage keyword research for SERP wins? · What should small brands do to ensure they create relevant content? · How can you measure your progress?
Also, we dive into our recent study that analyzes how many URLs Google uses within a Featured Snippet along with how many URLS swaps Google makes!
We talk to SEO expert Brodie Clark about how businesses can best take advantage of Google’s local SERP Features:
· How to go about linking to products/services in the Local Panel · Tips for capitalizing on Google Posts · How to take advantage of website mentions in the Local Pack · Get exclusive new data on Hotel Local Packs on the SERP!
In this episode, we interview our first guest on the show, Andrew Optimisey, and get his take on what small brands can do to compete on the SERP:
• What role does a unique selling proposition/point play when competing with a multinational brand? • How can you keep up with the link building of big brands? • Where does technical SEO fit into brand competition on the SERP?
In this episode we get into a sweeping look at how to you can determine the way Google sees intent for your keywords. Also, confirmation bias – Are users responsible to recognize it or is Google obligated to prevent it?
In this episode we reflect back on 2018 and look ahead to what’s to come in SEO in 2019!
· What were the biggest developments in SEO during 2018? · How will SEO in 2018 impact search in 2019? · How did voice search stack up during 2018?
In this episode, we go deep into:
• Another major change to Ads and PLAs on the SERP! • What should have happened in Washington at Google’s congressional hearing? • What value can your blog bring beyond just clicks/traffic?
In this episode, we go full throttle into the controversy over Google’s possible filter bubbles by asking if the search engine’s very approach to search lends itself to them.
Plus:
• Exclusive data on a large Google Ads and PLA loss right in the middle of the biggest shopping season of the year!
• What happens when Google tries to cater to too many intents on the same SERP?
• Will Google be monetizing the Reserve with Google program?
Google has officially brought zero organic results SERPs back, but this time just on mobile. Get the scoop on:
• What no organic result SERPs means for sites • What’s different about this, the second round of result-less SERPs • Why Google creates such SERPs & what it’s looking to gain
Does Google have an ethical duty when showing search results? Should popularity inherently win out over results more aligned to objective truth? We take a look at a series of cases and put our thumbs on the scale.
Also, analysis on video carousel and Image Box SERP losses, discussion on the impact of ‘on the SERP live sports commenting’, and a look at a balanced way to approach authorship as a ranking factor.
In this episode we discuss:
- When a mention doesn’t cut it and a link should be given to a source
- What does “link naturally” even mean? Can it be done?
- The implications of a surge in Related Questions
- Data on user trust in AI when making a purchase
In this episode we discuss a theory as to why multifaceted Featured Snippets may not be as dangerous to sites ranking in the organic results as thought to be. We also look at what Google really meant when they say SEOs are too focused on RankBrain. Also, a look at where voice search is headed & what Google needs to do to ensure it survives.
Is AMP a ranking factor? What's behind its recent revival?
How often do the new Explore Panels appear? What types of keywords bring it up?
Also, a look into how Google keeps its Knowledge Panel updated and the importance of the relationships between entities/topics in search!
An entertaining look at:
How to create authoritative authorship for YMYL sites when lacking official credentials.
Should you spend your time & money hunting down Featured Snippets or is your time better spent focusing on clickable titles?
A roundup of the latest in industry news and trends.