Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency and HubSpot’s first Agency Partner. He is author of “The Marketing Performance Blueprint” (Wiley, 2014) and “The Marketing Agency Blueprint” (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on content marketing, inbound marketing, performance and strategy.

What you’ll learn about in this episode: * Why Paul started PR 20/20 * Standardizing pricing to prevent scope creep * Paul’s point system for pricing * How to create a content strategy that works today * Top of the funnel content vs. bottom of the funnel content * Using the point system for professional development * Where to find the great content writers that you will need to hire * How PR 20/20 decides if a client is a good fit * The Marketing Score * Automated Insights * Steps agencies can take right now * How to keep employees around and enthusiastic

Ways to Contact Paul Roetzer: * Website: www.pr2020.com

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