• Description: The "Climb for the Cure" event ad in full bleed.
• Process (Programs, Tools, Skills): I scanned a full page image from a rock climbing magazine. Then I imported it into a word document and created some shapes with the shape tools. I matched the colors of the shapes to the color pallet that I had chosen and ended up choosing Veneer as my typeface. It has a roughed up style that reminds me of the texture of granite.
• Message: We're raising money for cancer. The message is to come and participate.
• Audience: Rock climbing and outdoor enthusiasts between the age of 18-32 years old.
• Color scheme and color names: Monochromatic. Lime.
• Top Thing Learned: I learned that if push comes to shove, you can design in Word.
• Title Font Name & Category: Veneer. Decorative (destroyed sans serif)
• Copy Font Name & Category: Times New Roman. Oldstyle
• Scanned images used, sources, original sizes, location of scanner used: A full page image from Rock & Ice magazine, 8.5x11, third floor of the MC.