**Dr. William Putsis | Professor of Marketing, Economics, and Business Strategy at  the University of North Carolina at Chapel Hill, | CEO of Chestnut Hill Associates

He also teaches executive programs at the Yale School of Management and DukeCE. He is President and CEO of Chestnut Hill Associates, a strategic consulting firm he founded in 1995. He is also an External Advisory Board Member at CEOWORLD Magazine.**

He has also written two leading books on business strategy, Compete Smarter, Not Harder, and The Carrot and the Stick: Leveraging Strategic Control for Growth.