Facebook Sales Strategies with Kim Walsh Phillips

In this episode, Kim Walsh Phillips talks about “desktop only” option and recent concepts that Kim has been testing lately. Kim talks about retargeting ads, and how her numbers have increased with using certain strategies. Get the scoop here and listen to today’s episode!

Key Takeaways!

0:17 – Welcome!

0:21 – This is what we’ve been testing lately!

0:23 – Getting back in-touch with people when they have visited when our high-end programs. Our social media cache machine is a class that we offer. There is an option of a VIP event. I usually sell one or two of them. I always want to sell-out, though. So I was looking for ways to market those spots for the class.

0:54 – We set up a retargeting ad. They can message me, and/or contact us directly.

1:14 – They get their answers interested and we get to see who might want to sign-up.

1:27 – Make sure you send people to the messenger.

1:35 – We’ve been trying “desktop only!” We get a more educated audience using this way.

2:20 – The numbers are increasing.

2:30 – If your target audience is older and professionals – try desktop only concept.

2:47 – “3 Days to 10K” – enroll today!

Resources Mentioned in this Episode

Powerful Professionals
Facebook Page
3daysto10k.com

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In this episode, Kim Walsh Phillips talks about a new feature within Facebook Ads. This feature is a Campaign Budget Optimization, and a great way to optimize on cost per lead. If you are like Kim and run more than one ad set at a time this is a much see feature! Learn more at 3daysto10k.com.

Key Takeaways!

0:20 - Kim talks about Campaign Budget Optimization

1:00 - Kim talks about get 13 dollars a leads, then it lowered to 8 dollars pre lead.

1:30 - Kim says this Campaign Budget Optimization has lower the cost per 5 dollar per lead.

Resources Mentioned in this Episode

Powerful Professionals
Facebook Page
3daysto10k.com

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In this episode, Kim Walsh Phillips talks about what her practice is to keep memberships going. Kim shares other outlets and reminders you can do to stay engaged with your customers and keep them in membership programs.

Key Takeaways!

0:20 - Kim talks about her recent VIP retreat center event for the membership programs. Kim shares about the variety of entrepreneurs launching their platform.

1:10 - Kim continues to shares about the provided masterclass for their members.

1:40 - Kim continues to share about the marketing outside of Facebook, with new letters and printed postcards.

2:00 - Kim talks about reminding the audience by doing Facebook lives for the masterclass. All these practices keep the membership going with your current customers.

Resources Mentioned in this Episode

Powerful Professionals
Facebook Page

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In this episode, Kim Walsh Phillips talks about images! This is a great episode to learn about how to save on cost for leads. Kims shares about changing images out on ads every 2 days to save on cost per leads. Learn more at audiencemagicwebcast.com

Key Takeaways!

0:20 - Kim talks about their battle to get leads into their weekly webcast. Kim shares that they are running a weekly webinar call “The Audience Magic System.” This is about quickly turning your audience into to a list of buyers.

0:46 - Kim continues to share that when they first started leads cost about 8 bucks a piece, and kept creeping up in cost to about 17 bucks. Then, they would change the images and cost would back down again, and over and over. Kim decided to change images every two days.

1:15 - Kim talk about how cost would go down dramatically with 2 day image changes! The webcast mentioned is at audiencemagicwebcast.com

1:40 - Kim continues to share that their cost per lead went from 13 dollars to 4.44 dollars.

2:00 - Kim suggests to bring lead cost down on Facebook, batch your images and use the same ad copy. This will cut ad cost by 1/3!

2:40 - Sign up for the Audience Magic Webcast here!

Resources Mentioned in this Episode

Powerful Professionals
Facebook Page
audiencemagicwebcast.com

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In this episode, Kim Walsh Phillips talks about thinking Outside the Box, Kim talks about running campaigns besides lead generation. Kim shares that you can use Facebook ads to generate more money. Kim shares how you can do this by thinking outside the box and using your list and Facebook ads to do this. Learn more at 3daysto10k.com.

Key Takeaways!

0:20 - Kim talks about campaigns you can run beside lead generation. Kim first talks about their lead generation doing the 3daysto10k.

1:00 - Kim continues to talk about Facebook ads and how this makes the first appearance of the services such as 3daysto10k, then the social media cash machine, then finally the Powerful Professionals membership program.

1:54 - Kim talk about the free webinar that they use to sell their way into their Masterclass.

2:00 - Kim continues that the use the Facebook ads to promote a weekend promotion as well. For example, a magazine that they’re promoting.

3:00 - Kim says once people are on your list, how do you want them to behave and what do you want them to do. And can you use Facebook ads to get them there?

Resources Mentioned in this Episode

3daysto10k.com
Powerful Professionals
Facebook Page

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In this episode, Kim Walsh Phillips shares about a failed tactic with their ad design. Kim provides insight into sticking to strategies that work. And how this could help you in your mission to bring down your cost per lead on Facebook. Learn more at 3daysto10k.com.

Key Takeaways!

0:20 - Kim talks about how they are in aanever mission to get cost per lead down, because it hurts the ROI. Kim talks about about their weekly campaign at 3daysto10k.com.

0:50 - Kim continues to talks about how they are constantly trying to find new ideas to run this campaign and get the cost per lead down.

1:00 - Kim talks about how they are InfusionSoft or Keap people, and they like using this service to help run their campaigns. And they tried another CRM but she will not mention their name. However, Facebook has been banning this service and shutting down their Ad account.

2:00 - Kim talks about how they do not run any Black Hat ads and they are totally legit. But when that started back up, their cost per lead stunk.

2:39 - Kim mentions that got back up and running by changing their wording around with a softer approach, which helped their cost per lead.

3:00 - Kim talks about trying something new, but still using their Red, Black, and White ad colors. Kim mentions that Kelly, tried WordSwag and recreate their ads and colors. They ran the ads, but they did not work, and the cost per lead did not change.

4:10 - Kim says this may not be the issue for you, doing recreate ads, but stick with what works for you. Also, Kim strongly suggests checking the numbers because it always tells the truth.

Resources Mentioned in this Episode

3daysto10k.com
Powerful Professionals
Facebook Page

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“What to do After First Contact"

In this episode, Kim Walsh Phillips talks about following up and retargeting with those who may have shown interest by clicking thru or signing up, but they did not show up. This is a great episode to know what to do when your audience begins to follow the “Juicy Carrot.”

Key Takeaways!

0:20 - Kim talks about first contact or that first lead. Kim talks more about the details of the “Juicy Carrot” and getting people to opt-in or signup for your webinar.

0:46 - Buyers are set up in 2 categories - The Skimmers and the divers. Divers jump in the pool. The skimmers are one sure and the make up some 85% of those in the market.

1:30 - Kim talks about the 12-minute social media cash machine program. If you get more than 1% of people to click-thru now your ad that is good. And if you get more than 20% of people to opt-in that is great!

1:40 - Kim talks about getting 10% of those that land on your Thank You page, that is a profit maximizer.

2:39 - Kim suggests retargeting these people who may be clicked thru or opt-in but did not show up

2:45 - Kim talks more about following up and or retargeting because these people showed interest but did not show up.

Resources Mentioned in this Episode

3daysto10k.com
Powerful Professionals
Power Video of the Day
Facebook Page

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In this episode, Kim Walsh Phillips shares about the high cost of ads during the holiday, and currently, those holiday prices have dropped. Also, Kim suggests running a “Best of Campaign” to share your past content, video, without ad cost. Learn more at 3daysto10k.com and Power Video of the Day.

Key Takeaways!

0:20 - Kim hopes you all have a great Christmas and is very happy to get over the most painful time of the year for advertising. Kim mentions when trying to place Facebook ads, the holiday is a difficult time of the year to do so.

0:53 - Kim talks about how ad cost went from $8 to $24 per lead during the time between Thanksgiving and Christmas.

1:10 - Kim mentions that people in the coaching circle of Powerful Professionals were cautions to hold off on starting a new campaign during the holidays, due to astronomically high ad cost.

1:33 - Kim is happy to announce that the costs of come down, and now they are some $6 per lead. Kim mentions they are getting a triple number of leads in pre-day at this costs. And in the new year, they might increase the daily ad spend to 20% until that level out.

2:19 - Kim suggests that if you are running campaigns it is good to see if you can scale now and if you haven’t check. It is a good time to see if you can get into the game now.

2:30 - Kim share about a new campaign they are implementing, she is calling it the “Best of Campaign.” Kim says every 24 hours, they are doing it form 12 pm one day to the next, they are putting up a webinar they did during the year. This is basically 24hours of replay. This is an offer to see a free training video every day with a different topic from 7 of the best of the year.

3:31 - Kim mentions using Lead Pages, to set up the 7 videos and offers. Kim talks about how they are getting thousands of dollars in sales, with great engagement rates and open rates.

4:15 Kim once again suggest doing a Best of Campaign if you had done Training Video or Webinars in the past year. It is a fantastic way to get more ads in without any ad cost.

Resources Mentioned in this Episode

3daysto10k.com
Powerful Professionals
Power Video of the Day
Facebook Page

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In this episode, Kim Walsh Phillips shares a great formula to help your ad copy to crush it! Kim talks about creating that ‘one big hook’, and the power of repeating the line at least 4 times to influence your fans to ‘click through’. This is a great episode to learn about creating a great hook (One Big Idea), campaigning the idea, and getting your ROI. Learn more at 3daysto10k.com.

Key Takeaways!

0:20 - Kim shares that they are moving and shaking and on the way back to Jersey.

0:45 - Mistakes with Facebook Ads - People often make them to wordy. It is one thing if you are writing a long forum post and are an amazing copywriter. But, most people are not great copywriters.

1:15 - If you’re new to this and never wrote copy before. Kim suggests to repeat the Hook at least 4 times The Hook is the one big idea

1:50 - Kim gives an example for their hook being - “How to get 10K Facebook fans in 72 hours” and increase ROI.

2:10 - Kim mentions that their top performing and repeat that line 3 times.

2:40 - Kim talks about coming up the hook and launching the campaign. People want to know who you are Targeting, What you are doing for them, and How quickly you are getting it done.

3:40 - Kim talks about the power of outcome base Hooks, and repeating the line 3 times!

Resources Mentioned in this Episode

3daysto10k.com
Facebook Page

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In this episode, Kim Walsh Phillips shares about keeping consistent with her 30-day challenge of Facebook Live. Kim mentions that with each new video her audience and engagements have been growing and this is a great way to get the best ROI, for free!

Key Takeaways!

0:20 - Kim shares that she is getting ready for a day long of planning for memberships.

0:45 - Kim shares that she has been keeping consistent with the 30-day challenge of a daily Facebook Live. Kim also talks about keeping consistent as long as Facebook live has been around, at least once or twice a week.

1:20 - Kim shares that she has never been this consistent, even during with busy season and after a glass of wine.

1:45 - Kim mentions that the more she is doing a Facebook Live video, the more people are showing up to join, and it has become more interactive. Kim says each time she does a video it keeps growing and building

2:00 - Kim says she may not stop even after the 30 days are up. Because she consistently keeps getting opt-ins and it is driving the ROI. And it is 100 percent free to do this!

Resources Mentioned in this Episode

3daysto10k.com
Facebook Page

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In this episode, Kim Walsh Phillips shares about speaking at Dave Dee’s recent mastermind event. Kim focuses on providing your audience with at “one thing,” which is results or that one thing that will change their trajectory in their business when if comes to marketing or gaining fans and clients.

Key Takeaways!

0:10 - Kim shares that she was recently at Dave Dee’s Master Mind event. Kim lifts Dave as one of her favorite mentors in marketing.

0:56 - Kim shares that she was asked by Dave Dee to speak that the event. Kim shares that she was asked about the “Big Hook.”

1:54 - Kim shares about focusing on what the audience actually wants to know. Kim continues on about getting them to pay attention to hear the big messages.

2:20 - Kim focuses on “What do they want.” Kim gives an example about attorneys and getting clients.

4:12 - Kim talks about never talking about the tactics but only offer results or what it will do for them.

Resources Mentioned in this Episode

3daysto10k.com

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In this episode, Kim Walsh Phillips and Kelly LeMay share their insight into how to course correct your Ads on Facebook for the holiday season. Kelly gets some inside tips from a Facebook Rep and shares the goodies on how to optimize your haywire ads during the holidays.

Key Takeaways!

0:10 - Kim shares that time is flying by and we are upon Holiday season!

0:30 - Kim talks with Kelly LeMay about getting your Ads going well before the holiday seasons to avoid the stress.

1:10 - Kelly comments about the transition from Holloween to the Holidays. Kelly shares about the beginning of holiday ads and coupons.

2:00 - Kelly shares that your once well-working ads may start to perform differently during these upcoming holiday seasons.

2:17 - Kelly talks about getting some tips from a Facebook rep. on running ads during the holidays.

2:40 - Tip 1: Check your placement on Desktop or Mobile. Try opening up to all placements

3:40 - Tip 2: Add a step of retargeting. Warm up the audience a bit more and retarget with an offer, perhaps with a video.

4:15 - If ads are otherwise going well. Do nothing!

Resources Mentioned in this Episode

3daysto10k.com

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In this episode, Kim Walsh Phillips shares a little strategy they implement to get more sales on Facebook. Kim shares how their business is about generating a greater ROI on a smaller ad spend. Kim talks about a way to target a Look-aLike audience to generate more leads and sales.

Key Takeaways!

0:40 - Kim shares an interesting strategy they just implemented.

1:00 - Kim talks about how their job is to get the best ROI or best advantage on their ad spend. In this case, 15k in ads.

2:20 - Kim talks about creating a Look-aLike audience of their best audience in the lifetime value.

2:50 - Kim talks about learning about the audience and targeting the Desktop audience. Because they are those who are more possibly the professionals.

4:00 - Kim talks about how this allows them to target those who were savvy with computer and were likely business owners and help generate 20k with spending 6k.

Resources Mentioned in this Episode

3daysto10k.com

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In this episode, Kim Walsh Phillips and Kelly LeMay talks about the importance of following up. Kelly shares two great way to Retarget our audience as well as clever strategies to keep your audience Engaged before bringing them is for a sale. This is a great episode to learn more about using Facebook to increase your ROI with little to no ad spend.

Key Takeaways!

0:30 - Kim reads reviews from listeners of the Facebook Sales Strategies podcast.

1:35 - Kim speak with Kelly LeMay of Powerful Professionals

2:20 - Kelly shares the importance of the follow-up campaigns.

2:49 - Kelly talks 2 things - First Retargeting

3:00 - Kelly talks about ways to do Retargeting

4:30 - Kelly talks about niche down Retargeting with webinars and continually send back to the sales page.

6:00 - Kelly talks about again how this is an important way to increase your ROI with this Facebook Followup campaign.

7:00 - Kelly talks about a second strategy that is staying Engaged with the audience then Retargeting them to keep them engage with video ads.

8:40 - Kim shares a teaser for next week’s episode on using Facebook’s algorithms to picking for them.

Resources Mentioned in this Episode

3daysto10k.com

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In this episode, Kim talks about other creative ways to use your Facebook live videos. Kim shares her recent post on the Entrepreneur online magazine, where they Facebook her facebook live 24 hour sales. This is a great episode to learn more about how to increase ROI and Sales with Facebook video.

Key Takeaways!

0:20 - Kim mentions that she is in route to the Guru VIP in-person event. Kim talks about creating different elements for promotional material like profile pictures and videos.

1:20 - Kim mentions that she is an online columnist for the Entrepreneur magazine where she talks about the recent sales blitz.

2:00 - Kim talks about the strip down post on Entrepreneur where they featured Kim info on Facebook live. Kim also mentions the power of embedding the facebook live video to get more traffic.

3:00 - Next time you have a Facebook live think of other ways to increase sales and ROI

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get free leads in sales event

The 2 day Six Figure Summit

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In this episode, Kim talks about Dave Dee's coaching call, where he talks about strategies to get your emails opened. Also Kim shares on how to connect with your audience and become more personal with your audience.

Key Takeaways!

0:20 - Kim talks about a bonus call with Dave Dee. Bonus calls are available to those attending The 2 day Six Figure Summit. Learn strategies to get 6 figure in additional revenue. This is to attend to 200K a month webinar.

0:50 - Kim talks about Dave’s email title or #1 strategies for getting your emails open.

1:20 - Developing a relationship or personal relationship with customers

2:00 - Speak to the “you” not Hey Everybody

2:40 - Make yourself personal connect with your audience and be to most open email.

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get free leads in sales event

The 2 day Six Figure Summit

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Free Leads and Sales Baby!

In this episode, Kim talks about how you can promote sales in a short amount of time and achieve your goal.

Key Takeaways!

They wanted to get people to sign up for the sales event to talk about free leads in sales.
They wanted to show the audience at the event how Kim was making 30,000+ in an hour.
Not many people signed up for the event at the beginning, and they decided to promote it using social media to reach their goal of 80 people to attend the Two Day Six-Figure summit event.
You do not have to promote for a long period of time. Using social media for a short period can work, but it has to be big. It has to be promoted everywhere.
They used a Facebook live to have a Q & A. Facebook.com/KimWalshPhillips.
By using Facebook live they allowed the audience to feel for what to expect if they signed up for the event.
Definitely use Facebook live to promote sales

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get free leads in sales event

http://www.twodaysixfiguresummit.com

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In this episode, Kelly talks about the steps you can take to fix your Facebook Pixel, or anything else, whenever it stops working.

Key Takeaways!

Kelly LeMay just discovered something interesting within Facebook, and she wants to give YOU the heads up on how to identify what to do in the future.
She wants to share with you what to do when your Facebook Pixel is NOT working.
Here’s what you want to do when this happens:
1. Run through your funnel. Has anything changed? Is anything broken?
2. Create a new custom conversion. By creating a new conversion, this sometimes will fix the problem.
3. Get a fresh set of eyes. Get someone else to look at the problem, such as Facebook, to see if they can figure out where the problem is coming from.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about how you can make your copy about the outcome in order to have more successful ads.

Key Takeaways!

Kim has been finding that lately, her client’s copies have been about the product/service they are offering rather than the outcome that their product/service will bring to the customer.
People want to know what your thing is going to do for them!
Just mention one outcome, because if you try to teach too many things in one ad, nobody is going to pay attention. Each ad needs to focus on ONE transformation that the customer is going to get and just that.
Her number one campaign that she runs is her 10,000 fans program because it offers one small outcome that is desirable, quick, and people love it. From there, these customers can start to benefit from her other products and services.
Look at your offers today, and make sure you are making it all about your customer and the transformation they are going to have if they work with you.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about how you can use images, specifically headshots, in your ad sets to get the best results.

Key Takeaways!

Make sure you listen to the last episode, where Kim shared how to scale your ads.
They have tested so many different things when it comes to images. From videos, to icons, to clickbait, to personal snapshots of life, they have tried it all.
They have found that a combination of things work best. Some ad sets work well with personal snapshots, while others work well with videos.
What they have found is that using professional headshot images with a few words on the post has been working really well.
You can see what they’ve been doing at Facebook.com/KimWalshPhillips.
The colors that are working the best are red and yellow.
They are continually rotating in new images into the ad sets, and it doesn’t seem to be negatively impacting the cost. In fact, it’s been IMPROVING the cost.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about the best strategy for scaling your ads so that you can get the best results.

Key Takeaways!

Recently, they have been testing a bunch of different things. They run a campaign every week to get people to join their 3 day training to get 10,000 Facebook fans in 72 hours.
When it comes to scaling, she likes to start small. You want to start small on spending for your ads so that you can test it out, and really make sure they work.
The best scaling strategy is to increase by 20% every 3 days.
The day you do it, be aware you are going to have a bit of a budget jump. But by the next day, it will level out.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about how you can use a Facebook Live video after a webinar to promote and get more people to sign up for your next one.

Key Takeaways!

They recently had their webcast, and you can snag your spot at the next one at GuruAcademyLive.com. It was a great webinar, even though they faced some technical difficulties.
When they were done, she decided to jump on Facebook Live to do a recap of what had happened during the webinar. While she was on there, she got a little emotional. The feedback she got from the Facebook Live was incredible.
After the Live video was over, she decided to use is as an ad for the next webinar she will be running. She loved that it was raw and unscripted and wanted to use her emotional video to show people how much this webinar truly meant to her.
This ad brought in more money than her regular campaigns she runs. It had huge social engagement and social proof and it brought her so many people to her program that were motivated and driven towards watching her webinar.
The tip: When you finish a webinar next time, do a Facebook Live recap afterwards. Then edit all the copy on the Facebook live that you’d want to have as though it was an ad and go inside your Ads Manager and promote this post as the ad to advertise for the next webinar.
To check out her webinar, you can go visit GuruAcademyLive.com.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

GuruAcademyLive.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about how being authentic on social media will get you more likes, comments, and shares.

Key Takeaways!

There is a lot of talk about creating your unique selling proposition, which is the thing that will set you apart from everyone else. Instead of your unique selling proposition, Kim urges you to think about your unique competitive advantage.
Your unique competitive advantage is YOU!
By leaning into who you are and being authentic on social media, more people are going to take notice of you, like you, share you, etc.
Kevin O’Leary has found a greater social media reach whenever he personally puts out a post, and you will find the same thing will happen to you as well if you are authentic.
It’s all about personal messaging so that you can create real, authentic relationships with people which will, in turn, lead to your success.
Kim has created a free live-training all about how to be the guru of your niche. You can check it out at GuruAcademyLive.com.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

GuruAcademyLive.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about how Jenni Lyn Williams connects with her audience in an authentic way that brings her great success.

Key Takeaways!

One of their powerhouse members, Jenni Lyn Williams, the owner of Snarky Tea, had quite the success this past week.
Jenni was encouraged to try tea from her doctor because she had been drinking a lot of coffee after having her baby. When she went to look into different types of tea, she found that the names of the tea were very confusing and she knew that she could market tea better. She then went back to business school to create a tea brand that would be a just like the people it would serve: a little impolite, funny, and delicious.
This tea brand has really taken off, especially after securing an investment on Shark Tank from Kevin O’Leary and Bethenny Frankel.
She has been promoting her company organically, on Facebook and Instagram, reaching almost a million people for free!
In her posts, she is completely authentic and talks to her audience like she knows them. This creates a great dialog between herself and the clients.
Kim recently convinced her to start a subscription box program, and within the first 24 hours, all 45 boxes for July had sold out! The way she did this was by remaining authentic on social media and staying true to who she is and who her audience is.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

Snarky Tea:

Website

Facebook

Instagram

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about a trick you can use to make sure that your show-up rate for events is higher by how you optimize your ads leading up to the event.

Key Takeaways!

Every week they run their training where you can get 10,000 Facebook fans in under 72 hours for pennies a piece. The number one way they get people to sign up for this training s through Facebook Ads.
They spend about $10,000 a week on these ads because they get a huge ROI on them.
The biggest problem she faces is that she will get a ton of people to sign up but only around 10% will actually show up to the online training.
To improve the show-up rate, they lowered their campaigns until closer to the event. They started the ad campaigns on Thursday and increased their ads throughout the week until Tuesday when the event was. This made their show-up rate go up to 20%!
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about two new features that you can utilize with your Facebook ads!

Key Takeaways!

Two new features:
1.) Clicks instead of conversions
- Choose to optimize for conversions.
- Make sure to test it.
2.) Animated video
- Facebook turns the static image into an animated video!
- Click the boost post button.

Resources Mentioned in this Episode:

How to get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

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How to See Your Audience Size and Reach in Facebook

In this episode, Kim talks about how you can now see your audience size and reach on Facebook.

Key Takeaways!

She recently met with her Facebook partner, and he told her how you can see your audience size and reach in Facebook now.
They don’t want you to be able to figure out too much information because of privacy laws. From now on, you will no longer be able to see reach inside of your ads manager.
What you want to do is choose all of your targeting outside of custom audiences prior to adding them. So, don’t do exclusions and don’t choose your lists that you might exclude. Choose all of your interests or demographic information, make a note of the reach size, and then go and add the exclusions or custom audiences.
Doing this allows you to keep track of your reach size ahead of time, as well as keep track of it and not screw up any of your data.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about how you can use social proof to get tons of lower cost conversions on Facebook.

Key Takeaways!

The hack of this episode: Using Social proof in order to get lower cost conversions and higher numbers of them.
She ran a Facebook Live and asked for social proof throughout the stream. She did this by asking people to hit the “Like” button and comment. She then interacted with the people who were talking back to her, which made MORE people hit the “Like” button and comment. This created an immediate social engagement.
She then edited the post after the live stream was over and used it as an ad. You can create a conversions ad using a post in your ad manager on Facebook.
This post has been blowing up, getting more opt ins and more engagements. This happened because it was interactive.
You want to make sure that you start low and double as you get results.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about Facebook Events and how you can use them in your business to get more ROI.

Key Takeaways!

Facebook Events. This is a great, FREE tool you can use to get a lot of ROI.
How to set up an event:
- Set up a Facebook Event on your business page.
- On the left-hand side list, there is a tab that says Events.
- If you click on this button it gives you two options: to set up your event or to create a tour.
Once you have set up an event, all of your fans get notified that they are invited, get reminded to RSVP, and get reminded the day of your event that it is happening.
You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.
You can use Facebook events for things such as webinars, seminars, promotions, or anything that has a time-sensitive call to action.
Set up your event first, and then you can set up a tour. This feature allows you to put up a photo or a video that you can then load as many events into that you want.

Resources Mentioned in this Episode

Game Changer Marketing Summit

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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"How to Complete Your Social Media Marketing in the Least Amount of Time"

In this episode, Kim gives tips and tricks to complete social media marketing in the small amount of time that you have as a busy entrepreneur.

Key Takeaways!

The main reason why people don’t get ROI from their Facebook marketing is because they don’t have the time!
Batch posts using “hidden time”. These “hidden time” opportunities could be when you are waiting on a flight or waiting to pick up you kid from school.
Word Swag. This app helps Kim to make a batch of new posts while she is waiting.
Batch your content in a set schedule every month. Set aside time each month to schedule out when you are going to post on each platform. You can use tools like Meet Edgar or Hootsuite to schedule your posts to go out repeatedly.
Use video. Kim loves using Facebook Live, but understands that it does take a little more preparation to post using this feature. It’s important to use this tool when you are in the middle of a promotion or a launch.
Batch your video content. You can get a videographer when you are at an event who can help you can create multiple videos in a small amount of time. This tip allows you to make a lot of content in a short period of time. These videos can be stretched to go out over several posts, getting the most bang for your buck when it comes to content.

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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“We’re Back!” How to Bring Value to Facebook!

In this episode, Kim Walsh Phillips, Kelly LeMay, and Mike Stodola are back with a new edition of Facebook Sales Strategies. Today’s topic is all about the changes in Facebook. Kelly shares the daily questions they are asked about the changes in Facebook marketing. This is a great episode to learn about the new updates and how to bring values to facebook!

Key Take Aways!

People are freaking out about changes!
Questions - Can you still to 10k Fans campaigns, engagements, boosting engagement, Am I save, I am leaving!
Change your passwords and protect yourself!
How to bring value to Facebook - 2:46
10k fans Campaign examples
Approach people in a way that offers value
Being seeing as an authority
Cold leads and Raving fans with 3 days to 10k courses
Look at buzzsumo.com for relating questions of you target marketing

Resources Mentioned in this Episode

3daysto10k.com
buzzsumo.com

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“You Need To Get Paid More…”

In this episode, Kim talks about how to make yourself the authority figure so that you can get paid more.

Key Takeaways!

What can you do if you’re not getting paid enough?
First you have to establish yourself as the authority and expert. You have to be the celebrity and the industry expert.
- Today, write down 30 quotes, thoughts, advice, etc. Then go to Fiverr and hire someone to turn your quotes into image posts for Facebook. Run these as your “YOUR NAME thought of the day.” (example: “Joe Smith’s Thought of the Day”)
- Be your own media, and present yourself as the authority figure, which is huge for premium positioning.

Resources Mentioned in this Episode

Fiverr

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“A Tip On How To Behave On Social Media”

In this episode, Kim discusses how to behave on social media.

Key Takeaways!

Social media is NOT the place for your business to play war with people!
Nobody needs to see your battles on social media.
Once you post something on social media, even if you delete it, it is out there forever. People can screen shot your posts and save them.
Do not take anger at any time and post it on social media, NO MATTER WHAT.
Put out positive social media, not negative.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"Day 1 - Running A Video Series" In this episode, Kim discusses what to do before your Facebook Live event.

Key Takeaways!

One incredible way to build content is to do a Facebook Live video series!
Before your Facebook Live video series, you want to:
- Survey your audience to find out the #1 topic they’re interested in. You can do this by posing an open ended question as a Facebook post or you can create a SurveyMonkey. MAKE SURE to give an incentive and a deadline.
- Take the survey content and the language that your audience used to describe what they want to hear about and use it in your series.

Resources Mentioned in this Episode

SurveyMonkey

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"More Special Things Coming at Elite Digital Group”

In this episode, Kim discusses how to create free partnerships that can help both parties involved.

Key Takeaways!

Elite Digital Group has some brand new partnerships about to start.
I want you to think about partnership opportunities when it comes to social media content.
- Take five minutes and brainstorm all the different people you can partner with.
- Create a lead magnet where you have them offer different tips.
- Create social media posts that they are then tagged in when you put the lead magnet out.
- Invite them on as guests, and do webinars together.
- Have joint videos for Facebook Live.
- Have them contribute articles to your blog and newsletter.

Resources Mentioned in this Episode

How to Launch a Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“Who is the Hero of Your Facebook Marketing?”

In this episode, Kim talks about making your clients the hero.

Key Takeaways!

People want to be their own hero; they want to save themselves.
- Are you allowing your customers in your marketing to be the hero?
You need to show them that you are their guide and that they are along for the ride.
Make sure that in your messaging, YOU are being the guide and your CUSTOMERS are being the hero.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"Ad Tips For Your Facebook Video Ads”

In this episode, Kim gives tips on how to optimize video ads.

Key Takeaways!

Here on some tips to optimize your results with Facebook video ads:
- Don’t target too broadly of an audience. Stack your categories to get more specific.
- Target mobile only first, then re-target on your desktop. This is a good way to reach out to more of your audience and also experience a layered effect.
- Faces, cartoons, and bright headlines will get the most clicks.
- Pre-sell the ad by releasing an engagement article that alludes to something that your product solves.
- Use OptiMonk.com to increase conversions. OptiMonk is an inside your URL re-targeter in your website.
- Re-target the same content, but on different media sources.
- Design your video for mobile access.
- Offer one click up-sales that allow people to not have to re-enter their payment information.

Resources Mentioned in this Episode

OptiMonk.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"The 4 Types of Videos to Run On Facebook”

In this episode, Kim talks about the four most viewed types of videos on Facebook.

Key Takeaways!

Today we are going to talk about how to create sticky videos, or videos that get immediate shares and comments.
The four types of videos that are more frequently shared are:
- Amusing. For example, the Dollar Shave Club ads.
- Audacity. For example, the Poo-Pourri videos.
- Anger. Like a presidential election video that is decisive.
- Awwww videos. Use things like puppies and babies.
These videos are easily shared and can get you more viewers.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“Amplify Your Content with Out Brain”

In this episode, Kim discusses the advantages to Out Brain.

Key Takeaways!

If you’re having successful blogs and posts, but you are still limited to your network or your limited to how much you can spend on Facebook, there is an additional way that businesses are having success: by using Out Brain.
On Facebook landing pages, there is sponsored content at the bottom.
- Out Brain can get your content at the bottom of other business’ landing pages. It will let you upload the link to your content, set your daily budget, and it will find locations to get your article out. This is for a very small cost.
- This allows for more traffic to your content, and it is easy to do.

Resources Mentioned in this Episode

Out Brain

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"A Great App for Design!”

In this episode, Kim discusses a new app that allows you to "mess around" with font options for your Facebook page.

Key Takeaways!

There is an app called WordMark. With no download required, this app tests whatever word/s you type into it with all of the different possible fonts at one time.
- You can also change the preview to negative, white texts on background, and adjust the font size.
- It does require java script to be enabled in your browser.

Resources Mentioned in this Episode

WordMark

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"Facebook’s New Video Options”

In this episode, Kim talks about the new video options available on Facebook.

Key Takeaways!

Facebook is now offering new options when it comes to showing videos on Facebook. This goes for:
- Organic posting for videos.
- Ads.
There used to be a standard HD Facebook video, that was a 16x9 ratio. This was just a standard landscape video that most people were using where you would turn your phone sideways in order to see the video.
Now they are offering two other options for uploading videos. They are as follows:
- Vertical video. A 9x16 ratio video, that is a mobile friendly vertical video. This goes alongside Facebook live videos, which are vertical.
- Square video. A 1x1 ratio video, which allows you see the full video without having to move your phone, and is best used with mobile audiences.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"What? You Can Now Check Out the Interest”

In this episode, Kim discusses a new feature on Facebook’s ad manager.

Key Takeaways!

If you use interests in your Facebook ad targeting, and you want to stack multiple interests into the same ad set when you’re going after a cold audience, Facebook has now come up with a way to do this.
Inside your Facebook ads manager, under ad sets, you can see the relevancy of each of your interests.
There may still be some kinks with this, so test it out and see if it works for your business.
Keep an eye on this, because I think as later models of this comes out, it will be AMAZING.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"1 vs. 7 day Conversions”

In this episode, Kim cautions about using the seven-day conversion option on Facebook ads manager.

Key Takeaways!

When choosing your conversions as an objective inside your Facebook ads manager, or power editor, you now have a choice!
- You can pick the conversions to be optimized for one day or seven days.
- If you’re someone who has immediate sales, you should choose the one-day conversion.
- If you’re someone who has long term sales, you should choose the seven-day conversion.
I DO NOT recommend using the seven-day option. It costs more money and generates sales less often.
I would recommend to just stay with the one-day conversion!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“How To Get More Out Of An Event”

In this episode, Kim talks about how to get other people involved so that you can have a more successful event.

Key Takeaways!

When you are doing your posting for your events, are you engaging others and pulling them in so they can be a part of the messaging?
People believe anonymous peers more than they believe you…use this to your advantage!
For a series of Facebook live videos before an event, you can:
- Have different staff members talk about the event.
- Have staff member do a tour of the event facility.
- Interview speakers and do Q&As.
- Take a ton of pictures and videos at the actual event. When you post a collage, encourage people to comment with their own photos and videos.
- Get people on board ahead of time to take photos as well.
How can you pull other people in before your next event in order to get more pictures, more posts, more likes, and more shares?

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

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“A Content Writing Strategy For Your Facebook Page”

In this episode, Kim talks about what you can write about in your blog posts in order to gain better leads.

Key Takeaways!

When looking for more leads, you want your consumers to come in:
- Already educated on what you have to offer.
- Wanting to work with you.
- Knowing how your business operates.
- Ready to move forward.
- Wanting to pay you more because they know you how effective you are.
In order to get good, educated leads, you want your Facebook posts to be pointing back to your blog content.
- Your posts should show that you are the authority and expert in your target market.
What should your write about in your blog?
- Use Buzzsumo.com. It shows you the most popular articles that are based on your topic. Find about 20 articles, jot them down, and put your own spin on them in your blog.
- Use Texbroker.com. They will write your blog articles for you for about $10.
- Write your blogs based on what you know people want to hear about.
- Once your blog posts are written, your social media posts will be so much easier to write.
- Send out a survey. You can get from your audience what they want to hear about and how they tend to talk about the things they are interested about. You can also release results of a survey as usable content as well.
Today’s Challenge: Write down 10 different topics and tomorrow we will discuss how to get them written in the fastest way possible.

Resources Mentioned in this Episode

Buzzsumo.com

Textbroker.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

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“Developing an Engagement Strategy for Your Lead Magnet Through Facebook”

In this episode, Kim talks about how to nurture new leads through your Facebook posts.

Key Takeaways!

How to get more people into your sales pipeline using Facebook:
- Attract people to your page with a unified brand.
- Get people to opt into a lead magnet.
- Nurture new leads.
How to use your Facebook page to nurture your new leads:
- Make sure that the people that are opting into your lead magnet also like your Facebook page. In your Thank You pages or Thank You emails, simply encourage people to click and like your Facebook page.
- Keep your themes going. If you are promoting a certain lead magnet that attracts people, continue to center your posts around that topic.
- Continue to build trust by featuring those who have chosen to do business with you in your social media posts. It helps to build credibility.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“How To Get Even More Qualified Leads Into Your Facebook Funnel”

In this episode, Kim discusses how to get more leads from your lead magnets.

Key Takeaways!

In your prospecting funnel on Facebook, you want to:
- Make sure that you are developing your expertise.
- Use it as a way to broadcast your lead magnet, in a gentler way to your audience.
- Utilize it as an inexpensive way to get more leads.
- Use it as a way to connect with your perfect prospect, who will want to buy your product.
You need to determine what it is that people can use.
- It needs to be of value. It needs to be so valuable in fact that people would want to want it even it wasn’t free.
- It needs to save your audience time or money, or make them time or money.
- You want to include social proof.
- Give your audience next steps at the end of your lead magnet. If they like your product, what can they do next to get more of it?
- Make sure that they are liking what YOU sell, not someone else’s product. Make your lead magnet congruent.
- Offer your audience tools such as a script, a checklist or a grid, a blueprint, a resource list, or templates.
To make a hyper fast lead magnet you need to:
- Outline your blueprint, checklist, or script.
- Submit your assignment to Textbroker.com and have them write your descriptions for you for a small fee.
- Write an opening and closing paragraph for your lead magnet.
- Create a cover design and pull out some quotes as images on Wordswag.
- Create a landing page on Leadpages.
- Tell your prospects why they should open the report.

Resources Mentioned in this Episode

Textbroker.com

Wordswag

Leadpages

For certain bonuses for using Leadpages go to my special link at my.leadpages.net/wl/elite-bonuses

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

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“More On What To Do For Your Lead Magnet”

In this episode, Kim talks about making your lead magnets of value.

Key Takeaways!

What is the one big thing you want to be known for?
You want to use your advertising platform for one big idea that you are going to focus all of your messaging on. Talk about your big idea through your:
- Facebook posts.
- Ads.
- Lead magnets.
Make sure that your lead magnets are VALUABLE. Give a guide, checklist, or blueprint that align with your big idea, to make your lead magnets valuable.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

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“Filling The Holes in Your Buckets”

In this episode, Kim starts a series of tips for how to get the best clients possible and get paid the most possible.

Key Takeaways!

There are four things businesses struggle with:
- Getting more leads.
- Getting leads to turn into sale appointments.
- Getting sale appointments to close.
- Being paid what you’re worth.
You can solve all of these issues using Facebook as a tool in your overall marketing strategy. Facebook can:
- Help you get more leads.
- Turn leads into sale appointments.
- Turn those sale appointments into sales.
- Get you paid what you’re worth.
Tips to get the best clients possible and get paid the most possible:
- Use BuzzSumo to do some research on topics around your target market. Look up what your audience is interested in or frustrated by, by looking at the most popular articles.

Resources Mentioned in this Episode

BuzzSumo

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“Using Facebook Live For Updating On A Project”

In this episode, Kim shows you how to use Facebook Live as a communication platform for your customers.

Key Takeaways!

You can use Facebook Live to communicate with your audience with what’s going on. For example, letting your customers know when you’re:
- Developing a new product.
- Fixing something that they didn’t like.
- About to release tickets for an event.
- About to hold an event.
It doesn’t have to be anything special or new, just using the communication platform to update your audience keeps them in the loop.
Each week you could:
- Take them on a tour of your new place as it is being updated.
- Show them behind the scenes as your setting up for an event.
- Show them your staff working on a new project before it is released.
After each episode, you can download the mp4 and upload it onto your website, blog, YouTube, etc. while Facebook is sharing it as well.

Resources Mentioned in this Episode

Facebook Live

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“Facebook Gives Us A New Way To Run Offer Ads”

In this episode, Kim discusses the new and improved Facebook Offers.

Key Takeaways!

Facebook has brought back offer ads, and they have a new streamlined mobile experience for them. This allows people to easily claim offers both on mobile and desktop platforms.
People can now save offers to the Offers Bookmark, so they can go back and look at offers that they are interested in at any time.
Now the client can easily order products without the hassle of having to memorize codes in order to purchase a product.
In store, people can pull up their offers from the bookmark at the register, and businesses can choose to enable barcodes or a QR codes to scan at checkout.
Facebook now sends out reminders to those who have claimed offers letting them know when offers are about to expire or if they haven’t looked at the offers in a while.
There will be a unique barcode for every claimed offer, allowing you to track things individually and preventing people from distributing offers to a larger group.
Facebook just created a new Offer Ad platform, attracting more people.
In Facebook Blueprints, they do have an offer online course, explaining how to work with the new Facebook Offers.

Resources Mentioned in this Episode

Facebook Blueprint

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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Facebook Sales Strategies | Episode 444

“How To Leverage Media Coverage, When You Get It On Facebook”

In this episode, Kim explains how to use your media appearances to your advantage on Facebook.

Key Takeaways!

How to leverage your media opportunities on Facebook:
- When you find out you’re going to get a media opportunity, hint about it to your audience.
- The day before the event, give them a sneak peek of what you’re doing to prepare to be on air.
- The night before, ask them to tune in and watch.
- At the event, bring somebody with you that can take a ton of pictures that you can post on Facebook.
- When the station posts a video of your appearance, share it with your audience. Make sure to tag the station.
- Promote your media coverage to both your audience and the audience of the station. This can increase the number of people in your audience.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"Day 3 of Premium Positioning, When It Comes To Facebook”

In this episode, Kim discusses how to utilize Facebook Live to become an authority figure online.

Key Takeaways!

Today’s challenge is to offer valuable content so YOU are the authority within your market.
An easy way to do this is with Facebook Live
- It allows you to connect visually with sound to your viewers.
- It gives your viewers a call to action opportunity with the link above your video.
- It’s interesting.
- And most importantly, IT WORKS.
By offering daily tips via Facebook Live, you can become an expert for your market starting TODAY.
Give a link above the video to your contact page or your lead magnet, and this can increase the number of clients you have.

Resources Mentioned in this Episode

Facebook Live

Visit us at: fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“A 3 Day Challenge To Use Social Media To Get Better Paying Clients”

In this episode, Kim shows you how to use your Facebook profile picture and cover photo to attract better paying clients to your page.

Key Takeaways!

Today’s challenge is using your cover photo and your profile picture to position yourself to look like a celebrity, authority or expert on Facebook.
How to do this with your profile picture:
- Use a professional headshot.
- Show yourself in your environment. (Example: a picture of you speaking at a large event or doing an interview)
- DO NOT use a selfie.
- DO NOT use a group shot.
How to do this with your cover photo:
- Leverage the space.
- Use the cover photo showcase your publications. (Examples include books, eBooks, guides, etc.)
- Utilize one of your best quotes - Include a professional photo of yourself with that great quote.
- Offer a giveaway item -This is a great way to get more leads.
- Get your cover photo designed professionally. You can find professional designers on Upwork and Fiverr.

Resources Mentioned in this Episode

Upwork

Fiverr

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“Facebook’s New Layout Will Help You If You Sell Products”

In this episode, Kim will show you how to setup up a Facebook Shop.

Key Takeaways!

We are talking today about Facebook Shops, which was released in April. This allows you to sell your products, programs, or services directly on Facebook.
Now Facebook Shops appear ABOVE the status updates on a page, giving easier access to the top of your page for customers.
How to Work Facebook Shops:
1. Click the add shops section link. When you click it you will be prompted and then as you go on it will work you through setting up a shop.
2. Agree to the merchant terms and policies.
3. Add business and payment processing details.
4. Describe what you sell.
5. Add products to your shop.

Resources Mentioned in this Episode

Shopify

BigCommerce

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“How To Test Which Of Your Placements Are Preforming The Best”

In this episode, Kim talks about ad placement through Facebook.

Key Takeaways!

Sometimes Facebook determines, on their own, where to place your ad.
Often then will choose mobile.
- Usually it’s not an even reach.
Breakdown – Placement – it will show you where they are placing your ad.
Kim tried this with the last ad, and Facebook showed her the stats...
- 625 people on desktop
- 924 on mobile newsfeed
- 637 desktop – right column
If Kim had more time - than desktop would have gotten a bigger budget.
How do you have this set-up differently?
If you don’t have a lot of time...
- Separate ad sets
If you have time use...
- Separate campaign
If you are looking for a really good optimization then set up your placement for multiple campaigns.
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“Woo! A Cool Thing To Increase Your Opt-Ins!”

In this episode, Kim talks about using a lifetime budget for a time sensitive event.

Key Takeaways!

Time sensitive deadline for a...
- Webinar
- Event ticket
- Free report
10 days or less event use a lifetime budget.
- Don’t use a daily budget.
Kim has been testing this all week long – lifetime bidding is crushing it.
- Don’t take Kim’s word for it – try it for yourself.
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“Getting Your Big Rock Across”

In this episode, Kim asks: “What Is Your Big Rock Message?”

Key Takeaways!

If you didn’t hear yesterday’s episode, go ahead and pause this episode, go back and listen to episode 435.
What is your Big Rock Message?
How do you do this?
- Batch a list.
- List the principles surrounding your big rock message.
- Make a list ahead of time.
Go into WordSwag
- Design all these posts with your big rock message.
- Put your branding on them.
- Uploading – Meet Edgar app.
Big Rock Principles
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

http://wordswag.co

https://meetedgar.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

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“Branding Your Post”

In this episode, Kim talks about branding your post.

Key Takeaways!

• Today I want to talk to you about branding your post.

• Yesterday, we talked about the visualization.

• Kim’s point-of-view has changed, over the years, about whether or not you should be branding your post.

• Your name or your logo should be on it.
o Make sure it is connected to YOU.
o This is building a strong trust with your tribe.

• Application: Wordswag

• Create your Wordswag image...
o Write your text in there à Done.
o It says: Share through FB, Twitter, Etc.
o It also says “MORE”.

• Things to add...
o Add watermark or logo.
o Add Text/Image.
o Or click “same image as last time”.
o It will automatically put your brand on it.

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode “Branding Your Post”

In this episode, Kim talks about branding your post.

Key Takeaways!

• Today I want to talk to you about branding your post.

• Yesterday, we talked about the visualization.

• Kim’s point-of-view has changed, over the years, about whether or not you should be branding your post.

• Your name or your logo should be on it.
o Make sure it is connected to YOU.
o This is building a strong trust with your tribe.

• Application: Wordswag

• Create your Wordswag image...
o Write your text in there à Done.
o It says: Share through FB, Twitter, Etc.
o It also says “MORE”.

• Things to add...
o Add watermark or logo.
o Add Text/Image.
o Or click “same image as last time”.
o It will automatically put your brand on it.

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

WORDSWAG: http://wordswag.co

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:
http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!
WORDSWAG: http://wordswag.co

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:
http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"Creating A Consistent Look And Feel For Your Facebook Posts”

In this episode, Kim talks about creating a consistent look and feel for your Facebook posts.

Key Takeaways!

When Kim is at the airport, she tends to accidentally stare at people. ☺
- If a person look all pulled together while they are traveling Kim is blown away.
- Kim admires this.
- They are exuding success.
- They are giving a great first impression.
You should do this, too, for your Facebook Page.
- Here is who they are...
- This is why I want to do business with them...
If they just say 10 of your posts – they could tell they all belong to you.
Before, Kim’s page used to be a hot mess...
- Different fonts, colors, photos, etc.
- Kim was not effectively communicating what she wanted it to look like.
Visit 10 different pages that you like and figure out why you like their page.
Brand board is now in place.
- Refer to this brand board often.
Checkout: Wordswag, PicMonkey
Kim uses the same font type every single time.
- They give you 6 different variations of the same font.
Kim’s posts look similar, but there is some variation.
Kim will put her logo on the bottom of the image.
The posts are branded with her name.
The posts look all the same – you can look at 10 of Kim’s posts and you could tell they were all her ads even without her name on it.
How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Resources Mentioned in this Episode

WORDSWAG: http://wordswag.co

PICMONKEY: https://www.picmonkey.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“How To Get More Leads From Your Content”

In this episode, Kim talks about how you can get more leads from your content.

Key Takeaways!

The reason you want to look at leads of your content, because the more leads you get from your free content, the less money you can spend on Facebook ads, etc.
Good way to scale your business.
Also – it means that when you put your next launch on you can spend less money.
Get the e-mails from your blog post.
Develop a premium piece of valuable content.
It shouldn’t be an ebook – it should not be a big report.
People want to save time or to save money – they want an easy button to press in order to get results.
Lead magnets:
- Blueprints
- Scripts
- Checklists
Give them things to get them valuable information.
For example – A client dentists of Kim’s – he provides them a free training on how to do a certain procedure.
Create the lead magnet first, and then you write a piece of blog content that leads into the lead magnet.
Always have a lead magnet at the end of every blog post.
If someone has taken the time to read your blog post, you have to tell him or her what to do next.
- If you don’t then you are possibly loosing a possible customer.
If you are not getting their contact information – then you are missing out on a ton of free leads.
90 minute training – here is the link: tinyurl.com/kwpleadtraining

Resources Mentioned in this Episode

Join Tim Paige or LeadPages and Kim Walsh-Phillips, register at: tinyurl.com/kwpleadtraining

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

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“Incase You’re Wondering, Your Facebook Page Does Look Different…”

In this episode, Kim talks about new updates to your Facebook business page.

Key Takeaways!

New updates to your Facebook Business Page!

Checkout: www.facebook/business/a/facebook-page-look

NO actions for you to take, but they list the things that are different.
New Layout
- You can update the layout of your page.
- - Picmonkey.com
  - Canva.com
- No longer do your cover photo and your profile picture overlap each other.
More prominent buttons.
- Call to action – Facebook is trying to get your business page at the highest ROI possible.
Get back into your various tabs and pages.
- Listed like an index.
- Facebook wants to turn your page into a website, again.
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

www.facebook/business/a/facebook-page-look

https://www.picmonkey.com

https://www.canva.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“A Brand New Change to Facebook Ads Manager, with Kelly LeMay”

In this episode, Kim talks with Kelly LeMay who gives talks about new features in Facebook’s Ads Manager.

Key Takeaways!

Special tip from Kim’s employee – Kelly LeMay.
One of the really cool things you can do in Facebook Manager is website audiences.
This has been around for a while, but you’ve never been able to know much more about them.
Now Facebook is giving us more criteria about those who just landed on your site.
They are hungry for more information.
You now have this option to target the top 5% of website visitors.
- These will be your really active customers.
Target those who have not been to your site for the last 30 days.
- Lost customer – let’s get them really engaged again.
We have not seen this in every account – hold tight you will have it soon, if not already.
Custom Combinations:
- You can personalize your combinations.
- For example: Choose people who have been to your site at least 10 times in the last 3 days.
Now you are not wasting any marketing dollars.
You are really targeting the people you need to.
Checkout: Facebook Ads Manager.
Checkout: marketinginsiderselite.com

Resources Mentioned in this Episode

http://marketinginsiderselite.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

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“How to Increase Your Sales”

In this episode, Kim talks about her top 5 favorite sales books!

Key Takeaways!

To increase your sales - Make sure that when traffic comes to you through Facebook – you can actually close the sale.
5 of Kim’s Favorite Sales Books:
1.) Predictable Revenue by Aaron Ross
2.) Five Minutes With VITO by David Mattson and Anthony Parinello
3.) Sales Acceleration Formula by Mark Roberge
- He is the great mind behind Hubspot.
4.) How To Win Friends & Influence People by Dale Carnegie
- Oldie but goodie.
5.) To Sell Is Human by Daniel H. Pink
Comment on website – what is your favorite sales book?!

LINKS TO BOOKS: http://elitedigitalgroup.com/podcast

Resources Mentioned in this Episode

HUBSPOT: http://www.hubspot.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

To Sell Is Human: The Surprising Truth About Moving Others

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

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“How To Get The Most Out Of An Interview”

In this episode, Kim talks about how to get the most out of an interview.

Key Takeaways!

Quick Tip Today...
Kim has been interviewing folks for her upcoming book.
One of the interviewers, Josh, was talking about how he uses his Instagram account.
“Make sure the link you have in your Instagram profile goes to a mobile friendly site.” – Josh’s quote.
- Kim put the quote into WordSwag.
- Created the visual.
She thanked Josh for the post – and tagged the appropriate people.
It was a seed – showing celebrity – recognizing him and she is seeding the book.
Kim is enticing her audience.
Also she is offering valuable content to her audience.
- Kim continues to tease her audience with her book.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

http://wordswag.co

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“Another Quick Change To Facebook’s Ad Platform”

In this episode, Kim talks about another quick change to Facebook’s Ad Platform.

Key Takeaways!

Today – there is another look-a-like audience that you can create.
It’s all about the countries.
Take one of your best performing audiences – then create it for different audiences.
Create a different look-a-like audience for each.
Scale your audience and reach new groups to go after.
Then you can track results to see what is performing the best.
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"Day 4 - Changes to Facebook”

In this episode, Kim talks about a new change to Facebook: landing pages will be visible in your ad.

Key Takeaways!

The last three days we talked about changes to Facebook – if you haven’t listened to the last few episodes – go check them out!
A new advancement that is coming down the pike – Facebook is freaking brilliant!
Facebook doesn’t want people to leave Facebook.
- Advertisers want people to fill out their forms.
- Facebook needs advertisers.
- Facebook also needs people to stay on Facebook.
How did they solve that?
They are showing your landing page inside of your ad.
After your ad you are seeing a preview of the entire landing page
- You don’t have to leave Facebook in order to visit the page.
- You will see the header, the text, the opt-in form, etc.
- There is no reason why people have to leave Facebook now.
Plus, the load time is much quicker and much more likely to get you a response.
It will be released to us soon.
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"Day 3 - Changes To Facebook"

In this episode, Kim talks about new features in Facebook’s Ads Manager.

Key Takeaways!

New changes to Facebook!
Kim yelled out with glee during a staff meeting when she heard about a look-a-like of leads.
You can now create a new audience of people – who are just like the people who got those leads.
Go back to the successful leads – and create a look-a-like audience.
Targeted group to reach for your next offer.
Ads Manager – Audiences – Create Look-A-Like
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"Changes to Facebook!”

In this episode, Kim talks about the updates in Facebook Ads Manager.

Key Takeaways!

There are incredible updates to Facebook through Ads Manager.
You can now upload multiple categories in creating a custom audience.
Facebook will run it through your system and see how many more people you can add.
Re-do your list!
Now you are going to have a more accurate look-a-like list.
You can do direct e-mail, Facebook , etc. – to multi-channel your market.
Find it through – Ads Manger – Audiences – Customer Audiences.
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“A Facebook Live Video Idea”

In this episode, Kim talks about some Facebook Live Video ideas.

Key Takeaways!

Thanks for tuning in today!
One of our partners is getting ready for their launch – partner’s name is: GKIC.
Kim used GKIC while transferring from struggling PR to successful businesswoman.
- Kim wanted to tell people how great GKIC was!
She wanted to related it to her audience.
- So she took GKIC behind the scenes.
We recently moved our office and she was able to decorate it without to worry about a budget.
- Kim started her business in 2001!
- The first makeover cost her $750 – and she sweated over that bill!
- She was frustrated a lot of the time because she has great ideas, but didn’t have the resources to execute them.
List:
- Kim drafted an e-mail to their list
- Facebook Live
- Walking through the office to see what the office looks like now.
- - How is the difference?
  - Behind the scenes look.
We followed the strategies that Kim gives her audience currently.
Conclusion: In order to promote your company use Facebook Live to bring your audience to show behind the scenes footage.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"A Facebook Live Video Idea”

In this episode, Kim talks about creating buzz on Facebook Live for your next launch of your product or service.

Key Takeaways!

You can create some buzz on Facebook Live before your next launch.
One of Kim’s clients is doing this for one their food products, on their menu, before they launch.
- We asked his clients what they thought that new product could be.
- It was fun to get their feedback.
- At the end of the video – we said: stay tuned next Tuesday we will reveal what it is!
- On Tuesday, we are going to do a live tasting with some local celebrities to create some buzz.
This is a fun way to create buzz – what it is, what’s the interest?!
You can do this for your business...
- Next time you are launching a product or service – you can utilize a location that your business will be at.
- - Like a tradeshow.
- Asking ‘man on the street’ type of questions.
- Making it more fun and enticing.

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“How To Attract Your Perfect Prospect To You Magnetically”

In this episode, Kim talks about how to attract your perfect prospect to you magnetically.

Key Takeaways!

Back in time – Kim was a struggling PR person for about 8 years.
- At one time, she had to declare bankruptcy.
- Pawn her engagement ring to make payroll.
- There was horrible cash flow!
Now it’s different!
- Business is now a multi-million dollar agency!
- This did not happen by magic – we had to change our strategic plan...
How do you do that?
First click on the link: http://tinyurl.com/BizGrowthEventLive
Here are some strategies to magnetically attract your perfect prospect:
- 1.) Get a professional photo
- - Go to thumbtack.com.
  - You can post to the website that you need a photographer.
  - Use this picture on your Facebook account, Twitter account, LinkedIn, etc.
2.) About Us
- Talk about them.
- How would you make their lives better?
- Kim is focused on audience building and prosperity.
- Kim is not focused on her schooling or her expertise, but she’s focused on her audience.
3.) Get your cover photo professionally designed.
- Wordswag.com is great, but get it professionally done.
- Go to fiverr.com – for $5.00!
4.) Use your keywords!
- Try: Spyfu.com
- Facebook does 1.5 billion searches a day – make sure you are found.

Resources Mentioned in this Episode:

http://tinyurl.com/BizGrowthEventLive

https://www.thumbtack.com

https://www.fiverr.com

http://www.spyfu.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“When You’re Targeting a Location, Are You Picking the Right Category?”

In this episode, Kim talks about targeting the right group of people, per location, for your business.

Key Takeaways!

Today Kim has a quick tip on optimization.
When you are setting up your audience through your ads manager – you might want to target the right group of people based on what your business sells.
25-mile radius of where you live, or 10-mile radius.
Make sure you target the right group of people:
- People in this location
- People who live in this location – who’s home is here.
- People most recently in this location.
- People travelling in this location.
These options really make a difference based on the service or product you provide.
- Hotels – they would want to target people who are travelling through the area, not somebody who already lives in-town.
Start using that pull-down menu!
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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"Want to Know Who Visits Your Site the Most, and Target Them?”

In this episode, Kim talks about ways to target those people who visit your webpage multiple times, but haven’t purchased anything, yet, through Facebook Ads Manager!

Key Takeaways!

Facebook is now letting you target those who visit your website the most.
- Not just once, not just twice.
You want to get the most engaged people.
- People who have visited your site often, but who aren’t clients, yet.
Go inside your Ads Manager:
- Go to custom audience
- Website traffic
- Select on ‘time spent on your website’
This is fancy!
You can base it on a certain percentage:
- Top 5%, top 10%, etc.
- For 180 days.
Kim loves targeting people who haven’t been to our site for a while, but there are also reasons why people who have visited our site multiple times, but who haven’t bought, yet.
Set all of these up ahead of time.
- 5%, 10, %, 20%
Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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“Facebook Promote The App Install”

In this episode, Kim talks about how as apps evolve over time, app businesses should take valuable actions within their apps.

Key Takeaways!

When it comes to mobile apps – this is where it is!
A Facebook report shows that almost 90% of the time people spend on their mobile phone is spent in apps.
58% of mobile purchases, in the U.S., are made through apps.
Not every person who installs an app will take an action in it that is valuable to businesses.
30 days after people install the app - only 6% of them are using the app.
- This means that not all app installs are created equal.
As app businesses evolve – it’s important for the businesses to take valuable actions within their apps.
New Product: App Event Optimization
- Help businesses optimize long-term app. value beyond the app install.
- People have seen great results, so far.
- It’s available around the world.
- They are going to provide an upcoming webinar on August 2nd.
- Checkout: facebook.com/business/news/beyond-mobile-app-install
Businesses such as GAMING and MOBILE COMMERCE are seeing success.
Checkout: theultimatesocialmediasalesengine.com

Resources Mentioned in this Episode

facebook.com/business/news/beyond-mobile-app-install

theultimatesocialmediasalesengine.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Facebook Sales Strategies with Kim Walsh Phillips: Recent Episodes

Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!