The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts.

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Susan Griffin-Black wanted to work for a brand that honors her values. And so, she created one. (Well, two!)

Susan, EO and Everyone Co-Founder and CEO, and host Kristi Bridges explore how the brands began, along with their growth trajectories. Importantly, consumer consciousness has become integral to their success. EO and Everyone are B-Corps, meaning that they, “put planet, people and purpose — in that chronology — before profit.”

“I always think that learning is a lifelong thing,” Susan shared. “And if you are naturally curious and want life to be a more expansive experience, then all of this is very exciting, because [we are] working out new solutions, better solutions and better products always — greener, better, safer!”