Should you start site optimization on the frontend or backend? In the first episode of Recommerce, we discuss the pros and cons to each approach.

In this episode, you'll learn:

• How Command C begins by defining a retailer's stage: Challenge, Equilibrium, or Growth
• Ways retailers spend valuable time and money unnecessarily
• The 3 main strategic avenues to onsite optimization
• The role of data in determining optimization next steps
• Why, when in doubt, "start closest to the money."

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