Inside B2B Influence Episode 17 - Lee Odden of TopRank Marketing interviews Brian Solis, Global Innovation Evangelist at Salesforce.

Discussion topics in this interview include:

• Advantages influencer marketing creates for B2B brands in 2022
• The most important qualities B2B brands should look for in influencers
• The importance for B2B brands to grow influence from within
• The next evolution of influence for B2B companies
• What B2B companies should consider in order to scale influence

Get more details on Brian and the interview at TopRank Blog: Brian Solis of Salesforce on the Future of B2B Influence