Inside B2B Influence Episode 16 - Lee Odden of TopRank Marketing interviews Sarita Rao, President - Integrated and Partner Solutions at AT&T.

Discussion topics in this interview include:

  • What prepared Sarita best for her current leadership role
  • How social media engagement has impacted her career
  • Advice for B2B executives on becoming more social online
  • Advice for women who aspire to senior business leadership roles
  • Insights into collaboration tools and technology for interacting with current and prospective customers
  • Tips on making connections with employees more human
  • How Sarita is helping to redefine customer experience at AT&T
  • An example of what real human conversation and interaction looks like in today's business world
  • The importance for today's modern sales or marketing leaders to be active on social channels

Get more details on Sarita and the interview at TopRank Blog: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media

See All 17 Episodes of "Inside B2B Influence"