Inside B2B Influence Episode 15 - Lee Odden of TopRank Marketing interviews Justin Levy, Director of Social and Influencer Marketing at Demandbase.
Discussion topics in this interview include:
- How influencers fit in the marketing mix at Demandbase
- Opportunities for B2B brands to work with influencers post-pandemic
- What makes a good B2B tech influencer
- The importance of growing influence for brand executives
- Advice for B2B marketers new to influencer marketing
- What should B2B marketers expect from an influencer marketing agency
- B2B technology and marketing influencers to follow
Get more details on Justin and the interview at TopRank Blog: Justin Levy of Demandbase on Optimizing Marketing with Influence