Inside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs.

Discussion topics in this interview include:

  • Does everybody have influence? Yes and no
  • How the change to digital first B2B marketing has affected demand for influencers
  • Relationships are everything for long term influence
  • Trends in influencer content collaboration
  • Growing emphasis on executive thought leadership and influence
  • Worst practices influencer engagement
  • How to integrate influencers with your newsletter
  • What B2B marketers should do to improve their influencer marketing
  • Some of Ann's favorite B2B industry influencers

Get more details on Ann and the interview at TopRank Blog: Ann Handley from MarketingProfs on Confluence - The B2B Content and Influence Connection

See All 17 Episodes of "Inside B2B Influence"