Inside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams.

Discussion topics in this interview include:

  • About Onalytica as a B2B influencer marketing platform
  • Tim's role as CEO at Onalytica
  • The current state of B2B influencer marketing
  • The impact of COVID-19 on B2B influencer marketing
  • Why Always-On influencer marketing is good for both brands and influencers
  • How to convince more B2B brands to focus on the experience they create for influencers as much as they do for customers
  • Opportunities for B2B companies to leverage both external influencers and employee influencers for marketing
  • B2B influencer engagement trends for 2021
  • What B2B marketers can do to better showcase influencer expertise in content
  • What B2B brands can expect if they hire an agency
  • What to be optimistic about with influencer marketing post-pandemic

Get more details on Tim and the interview at TopRank Blog: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

See All 17 Episodes of "Inside B2B Influence"