Inside B2B Influence Episode 12 - Lee Odden of TopRank Marketing interviews Paul Dobson, Senior Director, Social and Influencer Marketing at Citrix.

Discussion topics in this interview include:

• Where influencer marketing fits in the mix at Citrix
• Tips on being great at influencer marketing for a B2B technology brand
• Influencer Marketing vs. Influencer Relations
• The impact of influencer marketing on customer experience
• Advice on starting an influencer marketing program at a B2B brand
• How to get executive buy-in to an influencer marketing program
• How to decide which influencers to work with
• Examples of influencer engagement
• Opportunities to grow influence with B2B brand executives
• How agencies can be most helpful to B2B brands with influencer marketing
• Predictions of influencer marketing in 2021

Get more details on Paul and the interview at TopRank Blog: Paul Dobson from Citrix on The Secret Sauce of B2B Influence: Authenticity