Inside B2B Influence Episode 11 - Lee Odden of TopRank Marketing interviews Marshall Kirkpatrick, influencer marketing pioneer, founder of Little Bird and now Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr.
Discussion topics in this interview include:
- Marshall's evolution from the first blogger at TechCrunch to founder of Little Bird to VP at Sprinklr
- How Dan Pink's Symphonic Thinking translates to being a B2B influencer marketing thought leader
- Insights into working with B2B influencers
- B2B influencer activations that actually work
- Opportunities for B2B brand executives to build influence
- How to unlock influencer potential from executives who are not natural to social engagement
- Advice on outsourcing an influencer marketing effort with consultants or agencies
- What's most exciting about B2B and influencer marketing in 2021
Get more details on Marshall and the interview at TopRank Blog: Marshall Kirkpatrick from Sprinklr on Elevating B2B Content with Influencers