Inside B2B Influence Episode 10 - Lee Odden of TopRank Marketing interviews Ryan Bares, Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems.

Discussion topics in this interview include:

  • Increased focus on employees as influencers
  • Importance of senior B2B execs to grow their influence
  • Optimism about influencer marketing at IBM
  • The difference between B2B and B2C influencer marketing
  • How IBM Systems engages with B2B influencers
  • Advice on starting an influencer program at a B2B brand
  • Integrating influencer content with other marketing tactics
  • Opportunities for the future of influencer marketing

Get more details on Ryan and the interview at TopRank Blog: Ryan Bares from IBM on Influence Inside B2B Brands with Employees

See All 17 Episodes of "Inside B2B Influence"