Inside B2B Influence Episode 9 - Lee Odden of TopRank Marketing interviews 8X best selling author, futurist, digital anthropologist and a key contributor to the 2020 State of B2B Influencer Marketing Report, Brian Solis - Global Innovation Evangelist at Salesforce.

Discussion topics in this interview include:

• Brian's role at Salesforce as a Global Innovation Evangelist
• The importance of Always-On Influence and creating value for customers
• What B2B brands should expect from influencer marketing
• The closing gap between B2B and B2C influencer marketing
• What B2B executives should consider when incorporating influence into the marketing mix
• What B2B marketers should expect from influencer marketing agencies
• Most rewarding experience with a B2B brand as an influencer
• The role influencer can play for B2B brands during times of uncertainty
• Tips for B2B executives on becoming more influential (and why)

Get more details on Brian and the interview at TopRank Blog: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers