Inside B2B Influence Episode 7 - Lee Odden of TopRank Marketing interviews Pierre-Loic Assayag, the CEO and founder of Traackr.

Discussion topics in this interview include:

• Influencer Marketing in 2008 and 2021
• The business case for pandemic era B2B influencer marketing
• Crawl, walk, run options for influencer marketing software
• Influencer Marketing Success: Is it the software or Marketing technology?
• Skills needed to maximize influencer marketing platform ROI
• How influencer marketing software enables Always-On influencer engagement
• New updates to Traackr
• The future of influencer marketing tech and martech integration
• How B2B brands can justify dedicated internal influencer marketing leaders

Get more details on Pierre-Loic and the interview at TopRank Blog: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology