Inside B2B Influence Episode 5 - Lee Odden of TopRank Marketing interviews Jen Holtvluwer, CMO at Spirion.

Discussion topics in this interview include:

  • What it takes to be at the top of your game when it comes to B2B marketing
  • The secret to Jen's award-winning influencer marketing success
  • Lessons learned from successful influencer marketing campaigns
  • Whether it is reasonable to expect both brand awareness and lead generation goals from influencer marketing
  • Qualities to look for in an influencer
  • Top challenges when it comes to working with influencer
  • Opportunities for B2B companies to impact brand and sales by supporting executive influence
  • What to say to other B2B marketing executives who do not believe there are influencers of their customers that they can work with
  • How influencer marketing and B2B marketing will be different in 2021 and beyond
  • Career advice for other aspiring CMOs

Get more details on Jen and the interview at TopRank Blog: Jen Holtvluwer from Spirion on Award Winning B2B Influencer Marketing

See All 17 Episodes of "Inside B2B Influence"