Inside B2B Influence Episode 4 - Lee Odden of TopRank Marketing interviews Janine Wegner, Global Thought Leadership Program & Activation Manager at Dell Technologies.

Discussion topics in this interview include:

  • What it takes to be an influencer marketing thought leader when you work at a global B2B brand
  • Whether thought leadership and influencer marketing are independent or synergistic disciplines
  • How Dell Technologies works with B2B influencers
  • The benefits of working with influencers besides building brand awareness and lead generation
  • Key insights from the 2020 State of B2B Influencer Marketing Report
  • The difference between influencer marketing and influencer relations
  • How process is essential for scaling influencer marketing
  • Top challenges when working with influencer marketing
  • Predictions for the future

Get more details on Janine and the interview at TopRank Blog: Janine Wegner from Dell on Thought Leadership and Influencer Relations

See All 17 Episodes of "Inside B2B Influence"